Samsung explains how it kept the Galaxy S III secret: made three versions to avoid leaks

Samsung explains how it kept the Galaxy S III secret: made three versions to avoid leaks
Samsung’s Galaxy S III is without a doubt the most hyped Android smartphone so far this year, probably generating as much excitement as the iPhone, but under such huge pressure from everyone to learn more about it even before it got announced, how did Samsung manage to keep it a secret? It’s Apple-style security and measures straight out of a movie, all explained by the company now that the Galaxy S III has finally landed.

First of all, in order to cut leaks, Samsung picked its all-star team of only a few people to work on the Galaxy S III. Usually, the company would have a much larger team working on a handset with a lot of people getting involved along the way. Not for the Galaxy S III. This needed to be kept top secret all the way, and that’s what Samsung did.

Samsung dedicated a separate lab where one could enter only with a security card and passing through a fingerprint reader and all that fancy stuff. The various prototypes then would be put into security boxes just, even if just to be taken across the hallway. 

Interestingly, Samsung went on and made three different versions of the Samsung Galaxy S III to avoid the real one from leaking out.

And when it came to showing the device to testers and operators, no third-party companies were hired as usually. Samsung took care of logistics itself with someone doing a lengthy tour across various countries just to show the prototypes. Even for the order of the materials themself, the engineers had to explain what they’d be like and still work with no photographs.

The Samsung Galaxy S III

The Samsung Galaxy S III

If that wasn’t tight enough some of the engineers working on the project were stormed with questions from their family and friends about their secret project.

“I got so many questions about the GALAXY S III from friends and family”, said YoungDoo Jin, Senior Engineer at Samsung.“But I’d say ‘don’t ask me or you’ll get me fired.’ I told them to check it out after it was officially made public.” 

One of the kids of another enigeer knew he’d worked on the original Galaxy S and its sequel and assumed daddy is working on the next big thing from Samsung. The engineer explains the weird dialogs he had: ‘Dad! You’re making the S III, right?,’ his son asked, but the awkward response was always ‘I don’t really know.’ 

So now you know how tough it was for the people at Samsung themselves to remain silent and keep absolute secrecy about the Galaxy S III. We think, it was all worth the wait and with a launch date nearing in the States, most of you should be able to see the fruits of that labor very soon.


Related phones

Galaxy S III
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Samsung Exynos 4 Quad, Quad-core, 1400 MHz
  • Storage 32 GB + microSDXC
  • Battery 2100 mAh(11.60h 3G talk time)

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30 Comments

1. mercorp

Posts: 1045; Member since: Jan 28, 2012

Lets us make a movie over it! The movie is called...Top phone.

18. SherlockHolmes

Posts: 125; Member since: Apr 10, 2012

Anyone can imagine about the other 2 designs as the present one is the best among them !!

28. thelegend6657 unregistered

One is with touch buttons right ?

2. andro.

Posts: 1999; Member since: Sep 16, 2011

Originally wasn't a fan of the galaxy s3 design but photos definitely do it justice,its much impressive in the flesh so to speak and the design has certainly grown on me. Despite being slightly larger its actually much more comfortable in the hand than a galaxy s2

9. jacko1977

Posts: 428; Member since: Feb 11, 2012

yes i didnt like the design but seeing it in person i fell in love with it

30. bayusuputra

Posts: 963; Member since: Feb 12, 2012

i am a big fan of HTC, but seeing the Galaxy S3, I fall for it.. i got that precious feeling when holding it, versus the rugged feeling when holding the One X.. now i'm torn between the two, but i am leaning more and more each day for the S3.. (especially now that i know it only took 1 minute to root it, compare to the hassle of rooting HTC devices)

4. Nickmfnjackson

Posts: 101; Member since: Jan 21, 2010

Those are definitely the most nerdy Asians dudes I have ever seen, EVER.

22. whothisperson

Posts: 102; Member since: May 06, 2012

I'm sure they are god damn proud!

23. jmoita2

Posts: 930; Member since: Dec 23, 2011

They remind me of Hiro form the show Heroes...lol!!!

5. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Oh, that's awesome.

6. destr0y3r

Posts: 33; Member since: Jun 12, 2012

Lol what a secret, ended up so ugly

10. jacko1977

Posts: 428; Member since: Feb 11, 2012

untill u see it in person stfu

13. destr0y3r

Posts: 33; Member since: Jun 12, 2012

Saw it, still ugly.. How?

26. alan_1230

Posts: 86; Member since: Apr 22, 2012

your ugly

27. TROLL

Posts: 4851; Member since: Apr 13, 2012

Guess who this is.... EAXVAC....

7. mercorp

Posts: 1045; Member since: Jan 28, 2012

I got half the amount of likes as adi... LOL.

12. ardent1

Posts: 2000; Member since: Apr 16, 2011

I think if you asked the average android diehard Samsung user to predict the GIII, they would have nailed the device because Samsung is very predictable, i.e. processer, larger screen, etc.

15. Mitchel

Posts: 228; Member since: May 25, 2012

I'm definitely agree with you.. As a Samsung user & fan, the first & foremost features that's important for me is hardware.. They are very well-known for putting incredible hardware features, (processor, GPU, screen, etc.)

21. ardent1

Posts: 2000; Member since: Apr 16, 2011

I agree, it's their flagship model so it will have all the bells and whistles. If you looked at how Samsung kept increasing their screen size over time, the larger screen was a given.

17. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

lol in the hype they showed prototype device instead of the original device...

19. plgladio

Posts: 314; Member since: Dec 05, 2011

For SGSIII Its not only the hardware got good feature, software too. Its really great that they included the S eye and camera features which I expected from a software gaint like Google

20. iphonehater

Posts: 4; Member since: Jan 18, 2012

its looking great in this pic above

24. InspectorGadget80 unregistered

At least they don't act like APPLE pretending loosing their iPhone in a bar then send out their FAKE POLICE. and I'm sure they would do it again this summer

25. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

They became confused in the middle of the night, and mistakenly selected the 2007 prototype.

* Some comments have been hidden, because they don't meet the discussions rules.

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