Here's a good reason for the iPhone 8 to have a vertical dual-cam setup


A handful of alleged iPhone 8 schematics leaked over the last couple of weeks, all of which depicted a device with a vertically-oriented dual camera on the back. As can be expected, this design choice, along with the unusual placement of the fingerprint scanner on one of the schematics, generated quite the backlash online, with a lot of people expressing extremely negative opinions on the aesthetics of this design. Now, we didn't fall in love with it at first sight either, but we weren't so much taken aback by the way it looked, as much as the reason why it looked the way it did. But then we remembered a recent Tim Cook interview where he spoke at length about augmented reality, calling it“huge”, a “core technology” that's “for everyone,” just like the iPhone.

AR and VR are two emerging technologies with a lot of potential on mobile (if executed well), and although Cook wasn't so keen on praising virtual reality in that particular interview, he's gone on record to express interest in both. But anyway, you're probably wondering, “what does the vertical camera placement have to do with VR or AR?” We'll get to that soon enough, but first consider this – the vast majority of video content available out there is shot in a horizontal format. Be it 4:3, 16:9, or 2:1 (18:9), you watch most videos on your smartphone in landscape orientation. Unfortunately, there are people out there who shoot video on their phones in portrait mode, simply because that's how you hold your phone most of the time, but what if they knew they could shoot awesome stereoscopic videos/images if they turned their phone to the side?

Yes, that's what we're getting at. If Apple has serious plans for VR/AR, the iPhone 8 may have a vertically-oriented dual-cam setup to allow for recording stereoscopic 3D videos/images in landscape orientation. In other words, the so-called “vertical” camera setup is vertical only when you're holding your phone vertically, if that makes any sense.

In order to shoot in 3D, you need two lenses side by side that are working simultaneously to create depth, just like your eyes right now. But then, if you have two “horizontally” aligned cameras on the back your phone, you can't do 3D in landscape mode, because then the lenses wouldn't be next to each other when you turn your phone to the side. And since the only way to watch a VR video on your phone is place it in a headset and have it in front of your eyes in a horizontal orientation, it wouldn't make any sense to have the ability to shoot vertical stereoscopic videos or images.

Now, this raises a few questions of its own, such as “is Apple working on its own VR headset?”, and “does Apple have such big plans for VR/AR, so as to justify this controversial design change?” These are both legitimate questions that we, unfortunately, can't answer right now. For all we know, by the time the iPhone 8, or however it may be called, comes out, this idea may be scrapped and the phone might launch with a horizontal camera setup, like the one on the iPhone 7 Plus.

Furthermore, Apple may have other reasons to experiment with this particular setup. Internal factors may be at play, that could necessitate the re-arrangement of the device's internal components. If the majority of rumors are to be believed, the iPhone 8 may have an almost bezel-less design with no hardware home button/fingerprint scanner on the front – a significant change that would require a few other adjustments to be made to the phone's design to facilitate for it (just look at the Galaxy S8/S8+).

But let's get back to the prospects of 3D video on the iPhone 8. Even without a VR headset, 3D can be done on a special type of display. LG did it with the Optimus 3D in 2011, although it wasn't a particularly good showcase of the technology, and Nintendo has also done it with the 3DS. The common problem with both was how limiting the stereoscopic effect was on the user's movement. This issue has since been addressed by using head/eye tracking to adjust the perspective on the fly according to the position of your eyes in relation to the screen, but the technology still has its fair share of drawbacks. Chief among them is the amount of processing power required to render the 3D effect at high resolutions, and it seems somewhat unlikely that Apple will risk it with this tech.

It seems far more plausible that Apple may be planning to let iPhone users create content viewable in VR. Another purpose that the two cameras may serve, although they would have to be backed by a bunch of other sensors (a la Lenovo Phab 2 Pro), would be to aid the device in measuring depth for AR applications. In fact, there were rumors that Apple may be working on 3D-sensing tech, although a recent report by the WSJ claims that this functionality might get pushed to the 2018 model.

But having said all this, no matter whether it's VR, AR, or glasses-free 3D, if Apple has really settled for the “vertical” camera, we'd be willing to wager that there's more to its decision than just internal component shuffling. Apple is known for reiterating good design — which is what makes its products look both familiar and current — so for the iPhone 8 to have a vertically-oriented dual camera, there would have to be a better reason than just “because it's different,” or “because there was stuff in the way.”

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20 Comments

1. notfair

Posts: 755; Member since: Jan 30, 2017

Glad you cleared this out, I was getting nervous about the camera setup.

20. Melee

Posts: 29; Member since: Apr 30, 2017

There is one reason and one reason only for the visual change; it looks different than the 7. That's it. No fancyness. Sheeple (look it up) will want people to know they have an 8 and not a 7 plus. If the 8 had the same camera set up as the 7 how would people know you have the latest tech?? I know this sounds silly to non sheeple, but it's true

2. Bankz

Posts: 2550; Member since: Apr 08, 2016

Crazy Dope.. all i see is my name all over that phone.

4. Bankz

Posts: 2550; Member since: Apr 08, 2016

BTW i thought the camera flash is suppose to be inside the saphire glass?

5. nctx77

Posts: 2540; Member since: Sep 03, 2013

It is. That's just an old rendering that they are using.

7. nctx77

Posts: 2540; Member since: Sep 03, 2013

I do not for the life of me understand what the big deal is about the camera being vertical. As I've said before, it looks no better or worst than being horizontal. This to me is a prime example of people never being satisfied with anything! Last year at this time, it was ugly because of the dual horizontal septup. Every year it's something. This is probably the weakest one on all though.

8. omnitech

Posts: 1131; Member since: Sep 28, 2016

Some people are making fun of LG!s set up that looks like a face, but it really is the best looking solution for dual lens so far.

12. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Again PA is showing its bias the S8 screen is a con yet the Iphone vertical camera is is a feat of design beauty and servers its purpose well.REALLY!!! It is not even release yet lets wait and see and keep the subjective reporting to a minimum

13. Dejan92

Posts: 141; Member since: Feb 06, 2014

What's with this iPhone 8 talk, isn't next iPhone 7s??

14. talon95

Posts: 1000; Member since: Jul 31, 2012

This article is a copy of what I said a couple weeks ago. Which is to say, the reasoning is obvious.

15. xondk

Posts: 1904; Member since: Mar 25, 2014

Without a VR headset and good resolution to handle that, this seems really really pointless to add, what good is taking 3d shots if you can't view them in 3d?

17. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Apple View (VR)

18. ramdroid

Posts: 138; Member since: May 21, 2016

Lol. Very entertaining how they keep kissing Apple's a$$. Trolling samsung for keeping the best camera in 2016 and praising the iPhone for keeping the "good design for the 4th year Unbelievable

19. Samclark

Posts: 35; Member since: Mar 31, 2017

Seriously? Is it innovation?

* Some comments have been hidden, because they don't meet the discussions rules.

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