Here is how to stop advertisers from tracking you in iOS 6

Here is how to stop advertisers from tracking you in iOS 6
The privacy of smartphone users has been quite an issue over the past years. We've reported of apps supposedly collecting personal data without permission, tracking the user's whereabouts using built-in system features, and who could forget the Carrier IQ pandemonium?

Today, Apple is under the spotlight as it has been revealed that iOS 6 collects user data. In fact, some say that the IFA system (short for "identifier for advertisers") is doing that more efficiently than ever. There is no cause for alarm as the information does not reveal your identity to anyone. It is used by advertisers to efficiently provide ads (as far as we know) - ads that are relevant to the user's location and to their interests. However, what's interesting about the feature is that opting out is not as easy as one might think.

To start, IFA is turned on by default, so some people will just leave it like that. Those who wish to disable it, however, will not find the off switch in the Privacy tab in the Settings menu. That would have been too obvious, right? Instead, one has to open the General tab and then go to About. In the Advertising section, there is a "Limit Ad Tracking" toggle switch, which has to be turned ON if a user wants the tracking feature to be OFF. And that is how you make advertisers sad.

source: Business Insider via Textually

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9 Comments

1. Topcat488

Posts: 1411; Member since: Sep 29, 2012

You are the Apple of my EYE!!! I mean iSpy...

2. -box-

Posts: 3991; Member since: Jan 04, 2012

Has apple learned nothing from their bad PR? Then again, the cultists keep buying more, so maybe they don't care.

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The fact that turning off the tracking function is so convoluted, says that Apple really doesn't want you to turn it off. But Apple still wants to maintain plausible deniability when they were inevitably caught with a tracking function implemented in iOS 6. Shame on you, Apple!

7. Hemlocke unregistered

Tell me again, how do you opt of out Google using your info to sell to advertisers if you have an Android handset? *HINT* - You don't get that choice if you want to use Google services.

9. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Ummm. Apples and Oranges (or Ice Cream Sandwiches or Jelly Beans; probably Ginger Bread as well, but I don't have a Ginger Bread level phone). The tracking that the article was reporting on is at an OPERATING SYSTEM level in iOS v. 6.0. That means that for ANY app that you use, iOS v. 6 tracks relevant information unless you have turned off tracking. With Android v. 4.0+, tracking occurs when you use Google applications. If you don't want to be tracked and are an Android v. 4.0+ user, don't use Google apps.

4. Synack

Posts: 688; Member since: Jul 05, 2011

I don't mind having this sort of thing turned on my Nexus because I always get decent search results pertained to what I need, especially location based stuff too.

5. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Hidden on purpose eh?

6. loli5

Posts: 76; Member since: Oct 08, 2012

"Here is how to stop advertisers from tracking you in iOS 6..." Don't use iDevices. This should've been a one sentence article.

8. Paximos

Posts: 282; Member since: Jul 26, 2012

Apple or Google, what's the difference?...they both/all freak us up all!!!!

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