Trying to promote its 4G network, AT&T is turning to the
Nokia Lumia 920, which will be available exclusively from AT&T
in the U.S. most likely starting on November 11th. The device is expected to be
priced at $149.99 with a signed two-year contract. The Windows Phone 8 build of Microsoft's mobile OS will be
officially launched tomorrow at an event in San Francisco that is due to start 10am PDT. The event originally would have started just three hours after Google had scheduled its media event in New York City to announce a plethora of new products like the
Google Nexus 10, the 32GB 3G
Google Nexus 7, the
LG Nexus 4 smartphone and Android
4.2, but
Hurricane Sandy blew in from the south to force a cancellation.
The "Hello" ad starts with an acrobatic play during a high school football game that is captured on a cellphone video camera. During this amazing display of balance, the person filming the play utters the word "Hello" and the video
soon goes viral. Before you know it the entire country is caught up in the play and before you can say "YouTube," the stands are filled for the next game and a banner with the word "Hello" is seen in the stands. Finally, after the game, the player who performed the flip is being introduced to what would appear to be a big-time college football coach.
The one and only device seen in the entire spot is the Windows Phone 8 powered Nokia Lumia 920. The phone appears in
cyan,
black and
white and we are guessing that the point of the ad is that if you make a great play that is captured on a video that goes viral over AT&T's 4G network, you are on the way to getting a scholarship with a big time NCAA Division I school, will win the Heisman Trophy as a Freshman, drop out to become eligible for the NFL draft, get selected in the first round by a perennial NFL doormat, turn that team around while winning Rookie of the Year and MVP, and wind up with a few Super Bowl rings during a first ballot Hall of Fame career. And it's all because of the Nokia Lumia 920 and AT&T.
source:
YouTube via
WPCentral
