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HTC to stop offering Beats Audio technology on future handsets?

Posted: , posted by Alan F.

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HTC to stop offering Beats Audio technology on future handsets?
When HTC first started its partnership with Beats Audio, it added a little buzz to HTC's devices. In the box, the Taiwan based manufacturer threw in a nice premium pair of Beats by Dre earphones, and the phones would be equipped with Beats Audio technology which essentially allowed users to boost the bassline and improve the quality of the audio on the handset. And of course, there was the Beats Audio insignia that could be found on the back of HTC models supporting the technology. The highwater mark for the partnership was Verizon's launch of the HTC Rezound. From thereafter, it was all downhill for the HTC-Beats Audio combination.

The Beats by Dre earbuds originally packaged with certain HTC phones

The Beats by Dre earbuds originally packaged with certain HTC phones

HTC's fortunes have changed. First, the manufacturer stopped offering the Beats by Dre earphones with its phones due to cost. Still, as recently as April, the manufacturer said it was committed to the partnership. Despite making that comment, HTC made the decision to give up majority ownership of Beats. The speculation is that this will all lead to a clean break with HTC no longer adding the Beats equalization technology to its phones and removing that highly recognizable logo from the back of their handsets.

As an experiment. we can't really say that the partnership with Beats Audio was a success for HTC. It didn't seem to add enough to sales to be worth the cost. And with speculation that HTC is expected to cut prices sharply, any penny it can save is a penny that goes to the bottom line. And that is perhaps the biggest incentive of all for HTC to pull the plug completely with Beats Audio.

source: AndroidPolice

UPDATE: HTC commented on the rumor with the following statement: "HTC remains strongly committed to Beats Audio and including their innovation in our devices. Any rumor of HTC no longer integrating Beats Audio into our devices is categorically false." 

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posted on 22 Aug 2012, 23:00 9

1. loken (Posts: 462; Member since: 09 May 2012)

Why dont u make a Beats Audio Player.. Like Galaxy Player but Htc Style
It could bring in more sales..

posted on 23 Aug 2012, 01:28 4

16. thelegend6657 (unregistered)

You do have a point , but isn't mp3 players are being replaced by smartphones , I don't think those crappy galaxy player devices sell very good

posted on 22 Aug 2012, 23:01 11

2. jove39 (Posts: 1994; Member since: 18 Oct 2011)

Well...not fond of beats audio anyway...MusicFX or DSP Manager are best sound enhancers

posted on 22 Aug 2012, 23:08 5

4. KParks23 (Posts: 684; Member since: 13 Oct 2010)

Agreed beats suck... I would like to see sennheiser or something make a phone speaker that would be awesome!

posted on 23 Aug 2012, 01:30 4

17. thelegend6657 (unregistered)

Harmon kardon , Bose or bang and Olufsen will be nice

posted on 23 Aug 2012, 21:05

37. nicholassss (Posts: 368; Member since: 10 May 2012)

I'd love to see a phone come with some bose earbuds. Seriously some of the best sounding in ears I've heard in my life.

posted on 22 Aug 2012, 23:09 3

5. drum009 (Posts: 33; Member since: 23 Jan 2012)

I agree, I've never tried Music Fx but DSP is way better.... even works when streaming netflix over bluetooth while at the gym doing cardio on the elliptical! Lol

posted on 22 Aug 2012, 23:07 4

3. exynos5 (Posts: 21; Member since: 17 Aug 2012)

it just a logo...beats technology...give me a break... set of predefined equalizer settings...

posted on 22 Aug 2012, 23:24 6

7. nicholassss (Posts: 368; Member since: 10 May 2012)

exactly, I happen to have been in the recording industry for quite a while, and their headphones are just sorta louder than the rest and anything beats audio sounds like it has a "smiley-face" EQ curve.

posted on 23 Aug 2012, 06:53 2

31. rla2680 (Posts: 18; Member since: 17 Aug 2012)

the beats headphones i just a product of hype and good marketing. As far as sound quality, from my experience trying them out in store, they tend to be too bass heavy. They are not good monitoring headphones.

posted on 23 Aug 2012, 21:04

36. nicholassss (Posts: 368; Member since: 10 May 2012)

Maybe its a sign of my nerdom, but I use monitoring headphones for everything pretty much, the engineer spent a lot of time to make a record sound good, who am i to ruin it with bad EQ or headphones with a very unnatural frequency response.

posted on 22 Aug 2012, 23:17 3

6. RicoNZ (Posts: 11; Member since: 19 Aug 2012)

Paid for the brand name, sound still sounded rubbish.

posted on 22 Aug 2012, 23:33 4

8. Dr.Phil (Posts: 1667; Member since: 14 Feb 2011)

In all honesty, I tried on a pair of Beats headphones and I didn't really see the big difference. It could just be me. I'm not saying anything against those who buy them, but I do think they are overhyped. Also, Beats was another one of those "everyone who's anyone has these" items. It reminds me of going into a coffee shop and seeing Macbooks everywhere or when you were a kid and everyone wore those light it up sneakers.

posted on 22 Aug 2012, 23:36 1

10. Cyan3boN (Posts: 446; Member since: 23 Feb 2012)

the beats audio enhancement in my Laptop does make my speakers sound well.

posted on 22 Aug 2012, 23:57 4

11. Savage (unregistered)

Beats do sound nice with their bass-enhancing but that's it. In the long run, it ain't worthy buying headsets of that cost whereas their are many equalizers in the Play Store, some are free.

posted on 23 Aug 2012, 00:00 3

12. kirholstov (Posts: 146; Member since: 28 Jun 2012)

I'd rather buy htc phone with beats than without! Ok, maybe some people say that it's 'crap', I have beats solo hd and they are much better than regular headphones! But if you don't have beats and you've never tried them, just don't tell anything!

posted on 23 Aug 2012, 01:34 1

19. thelegend6657 (unregistered)

They are better than regular 50 bucks headphones , but they are nowhere close to othernheadphones of its price

posted on 23 Aug 2012, 00:22 2

13. PotDragon (banned) (Posts: 214; Member since: 22 Jul 2011)

My buddy has a Rezound so I gave the Beats buds a test. They seemed muddy and shrill with low comfort level.

Recently snatched a set of the Klipsch S4A (for Android) ear buds with inline mic. Decent sound, good looks, extreme comfort, not fussy, less than $100. I highly recommend for anyone who listens to music on their phone. They also make an S4i (for iPhone).

Worth a look.

posted on 23 Aug 2012, 00:40 2

14. JC557 (Posts: 1808; Member since: 07 Dec 2011)

I have the Rezound as well and tried out the included iBeats. Yes, they are a step up from the regular ear buds that come with some phones but they still sucked. Wires felt cheap and the sound was muddy. It does look good with the phone though.

Now I'm using the Klipsch S4i Rugged (red), Shure SE215, and Soul SL49 earbuds. This way I'll still have something good should one of them break. I also have a FiiO E5 amp if I feel like having some more oomph from my iPod Nano or Rezound but not needed for my Cowon D2/ J3.

Now that I think about it, Cowon needs to make a phone that has a Wolfson DAC and BBE... or HTC can make a phone with that stuff.

posted on 23 Aug 2012, 01:38

20. thelegend6657 (unregistered)

Even if you don't use beats headphones the beats equalisers still works rights ?
Btw I am using Harmon kardon AE

posted on 23 Aug 2012, 02:09

24. JC557 (Posts: 1808; Member since: 07 Dec 2011)

Not sure, I never bothered with that. Just plug straight in and use music player. I tried the included Beats headphones on my Cowon to see what they are like and they fell flat as the Cowon's hardware is superior. Same after 100 hour break in.

I had the Harmon Kardon AE and NI. Nice sound but could've used more isolation. I didn't have my Monster Supertips at the time to see if they could be better.

posted on 23 Aug 2012, 02:22

26. thelegend6657 (unregistered)

When you plug in your cowon try turn on beats audio to see if there is a difference , to me there is .
But I don't have a HTC I am using g nexus

posted on 23 Aug 2012, 01:27 1

15. thelegend6657 (unregistered)

I don't like beats headphones , tried one and it sucks
But the beats equalisers are good when using it with high end headphones of another brand such as harmon kardon so I think it's good for HTC to keep them

posted on 23 Aug 2012, 01:39 2

21. umair.khan (Posts: 1; Member since: 23 Aug 2012)

Beats Audio being just a software enhancement didn't have great effect even not that up to the mark in Phones. May be it need to have user optimizable as well as auto optimized like features configuration to have more variaton to its sound enhancement. Seriously HTC it self SRS enhancement was good enough too. I have used it in Amaze 4g and I was impressed. Beats Audio still fall back for phones enhancements upto now need to work out for more auto stablized performance specifically for phones.

posted on 23 Aug 2012, 02:27 1

27. wendygarett (unregistered)

As long as there are a beats logo on the phone im ok with it :D

posted on 23 Aug 2012, 04:05 1

28. Nathan_ingx (Posts: 4375; Member since: 07 Mar 2012)

Come on!!! This topic has been talked about months before...and Beats didn't disappear...it just hanged on!
Seriously, Beats software and some equalizer without a hardware in the phone is nothing but just another music player...
Might as well buy a decent pair of headphones and plug it on a Xpressmusic phone!

posted on 23 Aug 2012, 04:40

29. dblue45 (Posts: 77; Member since: 26 Aug 2009)

I thought they gave iBeats and not Beats Tour?

posted on 23 Aug 2012, 09:36 1

32. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

Good. Get rid of the beats branding because it's absolutely retarded, and instead deliver actual sound fidelity from both the external speaker and mic jack, and then put universal equalizer settings for the speaker and headphone jack.

posted on 23 Aug 2012, 10:19

33. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

I think it's a good thing they're ending Beats. Always seemed more like a marketing gimmick to me, as big as Beats was, it's too bad that it couldn't help HTC back up.

posted on 23 Aug 2012, 10:43

34. kindahipdude (Posts: 55; Member since: 05 Apr 2012)

The Beats sucks on their phones! HTC should never have done this, the Galaxy S III has way better sound and sound options.

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