HTC

HTC officially confirms its phones will be rockin' them Beats Audio this fall, inks $300 million deal

HTC officially confirms its phones will be rockin' them Beats Audio this fall, inks $300 million deal
HTC teased us with a major announcement yesterday and now it's already official – the Taiwanese company will acquire 51% of Dr. Dre's Beats Audio in a $300 million deal that aims to bring high-quality sound to HTC phones. Growing competition in the industry makes it increasingly harder to differentiate and differentiation seems HTC's exact goal with this move. It is the company's fifth acquisition this year.

The deal is expected to yield a number of phones with Beats Audio coming as soon as this fall

"This will give us opportunity to innovate," HTC's chief executive Peter Chou said. "They really would like to deliver studio-like sound quality."

US headset company Beats, founded in 2008 by music gurus Jimmy Iovene and Dr. Dre and known for its signature red cables on headsets, promises deeper bass, detail and better dynamics. It's also got the support of artists like Lady GaGa, Justin Bieber and athletes like LeBron James, which should help HTC become more popular among youths.

source: HTC, AllThingsD

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34 Comments

1. Sponmagnet@yahoo.com unregistered

WHITE VS RED I PHONE VS HTC

2. CX3NT3_713

Posts: 2350; Member since: Apr 18, 2011

Wtf was that?? Lol

3. beatlesfan

Posts: 150; Member since: Mar 03, 2011

On another tech website, people were bitching about this like it's not a good thing. Yes, Beats may not be the greatest sound quality in the world compared to high end audio manufacturers, but the average person hasn't heard of those brands. Everyone knows of Dr. Dre's Beats line. This is a smart move by HTC and I am excited for better all around audio quality on the high end HTC phones!

4. davecann2

Posts: 460; Member since: Mar 15, 2011

Beats Audio is not all that great unless we are talking about their headphones. I just purchased a new HP Laptop with Beats Audio and it’s not all that impressive. Its defiantly not worth the extra money to add it on the products.

5. Jacky D unregistered

Holly cow!!! HTC knows how this game is played. Kuddos for them and hoping to get my hands into one of that new babiesss!!!

6. jack214 unregistered

Why don't they just make a beats handset? I liked how the video only featured black men and white females. lol

7. gallitoking

Posts: 4721; Member since: May 17, 2011

should made a deal with Bose.. that would have impress me more...

8. ShamWOW unregistered

Bose?! Bose is junk! It's the ShamWow of the audio industry.

9. gallitoking

Posts: 4721; Member since: May 17, 2011

shamWow?.. lol that for some reason made me laugh... thank you i needed that... now i want to grow a beard..lol

14. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Youre so wrong. Bose has execelent quality. I use them myself and am very impressed by the sound from Bose. They are a bit expensive though, but i don't care, i want them anyways since they have the best quality.

11. dmakun

Posts: 382; Member since: Jun 06, 2011

Bose is definitely more reputable and better for Sound production but you don't want to know the extra cost that would add to HTC devices. It would be too darn expensive!!!

10. The_Miz

Posts: 1496; Member since: Apr 06, 2011

LMAO!!!! THIS is there BIG announcement? Lol, a freaking deal with one of those freaking rappers? Who cares? Rap is a horrible form of music, they wasted this time announcing this garbage?

12. The_Mizter unregistered

You wasted your time responding to it. LOL

19. The_Miz

Posts: 1496; Member since: Apr 06, 2011

It only takes five minutes of my time to respond to comments

31. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Pretty sad that it took you 5 minutes to write that, just sayin

13. twenti7

Posts: 152; Member since: Jul 09, 2011

And you're a horrible form of Troll. Your point is? Anyway you're completely off. Rap and Hip-Hop have been a huge part of both the mainstream and undergound/indie music industries for the better part of 3 decades now, and Dr. Dre has been a major force in the scene for almost as long. While I agree that Beats aren't quite as high of a quality as other similarily priced brands, there is no denying that they are very popular and have become almost iconic. This is definiely a great move for HTC, so long as they market it right and add some well-designed software (a good music player that can actually compare to iTunes, a decent equalizer, etc), and hardware (a better external speaker on the phone) to go along with it. Who knows, maybe we'll finally see some decent headphones with a mic and audio controlls that are made for Android, and not just iPod/iPhone.

15. lolwut unregistered

Your comment sounds like you're implying ipods actually have good hardware and iTunes is actually good software? ....weird. I couldn't possibly agree less >.>

16. twenti7

Posts: 152; Member since: Jul 09, 2011

I never said anything about hardware in refrence to iPods. But as far as iTunes, it is one of the most widely used music players in the world. And for good reason too. It is the cleanest, best looking format, and it is by far the simplest to use. Not to mention the fact that it's the only good music player with access to a decent online music store. For people who already have all their music on iTunes it's kind of a pain in the ass to get music from that to an Android phone. Even with easy sync apps, there's a few extra steps.

21. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Pfft, when pigs fly. HTC wasted time announcing this bs where they could've announced they were going to be making better phones instead of working with an industry that makes music off of cussing and talking about drugs. This isn't even worthy of being a big announcement.

25. rican

Posts: 132; Member since: Jul 02, 2011

you are a lost soul, do you even know anything about rap or hip hop, or are you just listening to the radio

28. twenti7

Posts: 152; Member since: Jul 09, 2011

Apparently he just hates music, considering that there is almost no genre (besides classical and religious) that doesn't have artists who cuss or talk about drugs. Add this to his obvious ignorance of the fact that not every rap or hip-hop artist does these things, nor everybody who plays/sings rock, alternative, hardcore, etc.

18. wassup

Posts: 565; Member since: Jun 23, 2011

LMAO!!!! this IS a big announcement. LOL i bet you if apple made a deal with one of the WWE wrestlers, you'd be saying it's the best deal ever made. professional wrestling is a soap opera for *** men( like yourself) who like to see half naked men grope and touch each other(the diva fights are good though). Rap IMHO is THE BEST kind of music currently out there. that's why it is so popular.

20. The_Miz

Posts: 1496; Member since: Apr 06, 2011

LOL, rap is the best kind of music out there? Ok, so Obama must be the best president and AOL is the best ISP. Hey, if you're going to pull bs out of the air, why stop there kiddo?

29. twenti7

Posts: 152; Member since: Jul 09, 2011

It's understandable for you to be hostile right now. Being an iSheep, Shepherd Jobs has tought you that having your own opinion is a shameful, evil thing, and must be scorned. Honestly, I pity you.

23. gallitoking

Posts: 4721; Member since: May 17, 2011

wassup... dude I am a wrestling fan... if you only see wrestling as a bunch of men mostly in their underware running around touching each other.. then let me informed you that you ar wrong... WWE superstar ( they like to be reffered that way) are profesional at making a wrestling into entertainment... the wrestling industry is growing at a faster pace .. that they sell out every pay per view... their website is bigger than PA (sorry PA) .. their Monday night show beats anything on cable... so please by pass that they are half naked... as boxers are and also UFC ..

26. wassup

Posts: 565; Member since: Jun 23, 2011

@gallitoking, i know they make money, but its not a real sport. that's what pisses me off, people defending it that it IS a real sport as if their lives depended on it. it kinda reminds me of people defending apple as if they were the best phone company, when clearly,they're not. @Miz, Rap IS the best form of music for now, and as Rican wrote, but i want to add on it. go listen to Eminem, Snoop Dogg, Kanye West, Dr.Dre, Lil' Wayne, Nicki Minaj, Wiz Khalifa and the rest. clearly, you don't know real music if you can't appreciate rock. or, you could be a rock(music, not Dwayne) fan,angry that Rap and Hip Hop led to the downfall of Rock, kinda like how Android is doing to iOS.

27. gallitoking

Posts: 4721; Member since: May 17, 2011

I never used the word sports... I know is fake... and thats why I like it.. in a real arena the intensity is amazing and it relieves tension

33. wassup

Posts: 565; Member since: Jun 23, 2011

my tension reliever is usually a long walk with my german shepherd (flash), followed by a night out with friends :P anyways, you're a fan of wrestling, ok i'm ok with that. only bashing of the Miz allowed, no one else ;)

34. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

I think that everyone has their own taste of music. No one can say that Rap and Hip hop is better than Pop or rock n roll. It just depends on peoples taste. When it comes to WWe wrestling, i have no idea what they are doing. Could anyone please explain what they do, it looks like they are actors or something, pretending to beh it in the face ? You see over here in sweden we dont have WWe wrestling...

24. rican

Posts: 132; Member since: Jul 02, 2011

its because your hearing s**t on the radio, i will agree to that, but listen to 2 pac, eminem, biggie smalls, big L, common, andre 3000, tech nine, busta rhymes, old school coolio and snoop dogg, nas, old school jayz, once you hear at least 3 tracks of each rapper then come back to me and let me know if its garbage or not, in the other hand you prolly wont understand and prolly say its garbage anyways

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