HTC 's January revenues declined 27% year-over-year

HTC continued its free fall in January as the company reported a 15% decline in revenue sequentially (from December 2017), and a 27% decline year-over-year (from January 2017). Even though the HTC U11 was arguably the manufacturer's best flagship in years, the company once again failed to gain any traction against Samsung and the Chinese Android manufacturers who have overtaken HTC over the last few years.

This could be the HTC U12, expected to be released in 2018

This could be the HTC U12, expected to be released in 2018

One might argue that HTC peaked with 2010's EVO 4G, which we gave a 9.5 out of 10 with our review back in 2010. And even though the HTC One (M7) and HTC One (M8) impressed many with its design, by the time that the HTC One M9 was launched, the bloom was off the rose.

For the month of January 2018, HTC reported revenue of $3.4 billion NT ($116.1 million USD). In December 2017, that figure was $4.02 billion NT (137.2 million USD). HTC has reported 10 consecutive losing quarters, but was able to make a deal with Google last year for its Pixel development team. The transaction brought HTC $1.1 billion when it closed late last month.

Earlier this week, we showed you a picture that allegedly revealed the HTC U12 (codenamed Imagine), believed to be the company's next flagship model. This handset is said to carry a 6-inch display with an aspect ratio of 18:9, a near bezel-less look, and should be equipped with the Snapdragon 845 mobile platform. The latter is packed with a Qualcomm X20 LTE modem that supports download speeds as fast as 1.2Gbps. The screen shows a Speedtest.net result showing that the phone just hit a download speed of 809.58Mbps. Will the U12 (or whatever its name will be) finally help HTC challenge Samsung, Huawei and the other top Android manufacturers, or will it be another depressing year for the Taiwan based company's smartphone business.

source: HTC

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14 Comments

1. antroid

Posts: 364; Member since: Jan 24, 2018

Really sad to see this news, I think it's better for them to sell the company unless someone can turn them around and rescue them like how it was with blackberry

8. tangbunna

Posts: 441; Member since: Sep 29, 2016

sell to google.

2. ijuanp03

Posts: 488; Member since: Dec 30, 2014

I feel bad for HTC. The only thing that could save this company is to sell or merge with another manufacturer. I remember Motorola having the same problem but the Google / Lenovo deals were their lifesaver. Now, they are back in the Top 5 phones in the US. If HTC wants to stay independent, they need to revise their pricing ASAP. Take note they cannot go head-to-head with the giants anymore (Samsung and Apple). Heck, Huawei is bigger than them now. So a lower-priced flagship phone can entice the consumers. Marketing plays a big role, too. But then again, HTC is as stubborn as a 3 year old child. They know marketing is their weakest point but isn't doing anything about it.

4. Anonymous.

Posts: 423; Member since: Jun 15, 2016

"So a lower-priced flagship phone can entice the consumers." Do you really believe the amount of handsets HTC would sell would be enough to offset the loss in price reduction? HTC isn't investing that much in marketing for same question... And HTC isn't taking any chances.

9. Marcwand3l

Posts: 383; Member since: May 08, 2017

>Do you really believe the amount of handsets HTC would sell would be enough to offset the loss in price reduction?

13. Anonymous.

Posts: 423; Member since: Jun 15, 2016

Are you going to sit there and tell me that HTC had never thought of lowering it's price tags in order to boost the amount of sales? Why hasn't HTC done so then? Clearly HTC doesn't believe such move would do any good for their bottom line.

3. cncrim

Posts: 1554; Member since: Aug 15, 2011

I don't know what to say. HTC was a king of android then they ruined it, and now momentum has been lost I don't think she can't regain ground from this market special there are too many good companies come from China,they spill out great phone with great price. India could join the game in the feature. Sad to see any company decline but market do not care. HTC now short in cash for their feature R&D..... I guess the only way HTC can survive in this market is specialize in something, maybe make chip for IOTA, and maybe I can see them come back from this mobile space.

5. ijuanp03

Posts: 488; Member since: Dec 30, 2014

The only way they can survive is to make a flagship phone with a relatively affordable price. Make your flagship price lower than a flagship Galaxy and people will start noticing you again. Of course, selling at a lower price will have a smaller profit margin but this is better than having losses.

14. Anonymous.

Posts: 423; Member since: Jun 15, 2016

"Of course, selling at a lower price will have a smaller profit margin but this is better than having losses." Brah, HTC isn't making any profit but losing cash... If HTC is losing money on the current price structure of it's handsets, how exactly would selling at a lower price turn things around?

6. alcheng

Posts: 26; Member since: Nov 10, 2012

They make good phones, but they don't advertise their products, and they limit their products to be sold in limited markets. And they don't make deals with wireless carriers thus none of the carriers put any effort to push their products. HTC has become such a stubborn company which they thought people will just buy their products at any cost without putting any effort to let people know about them. Samsung didn't kill them, Apple didn't kill them, Huawei didn't kill them but HTC KILLED ITSELF..!!

12. worldpeace

Posts: 3091; Member since: Apr 15, 2016

They used to make good phones, their last good phone is M9.. After that they it went downhill, HTC 10 looks like cheap chinese smartphone, after that they even remove 3.5mm. They keep trying to sell flagship with average performance, average camera, and average battery life at samsung's and Apple's price range.. They even trying to sell smartphone with low-end helio at $400+ Without google asking them to make pixel, they'll be gone by now.. Oh well, they'll be gone really soon anyway, since google already took over

10. tiara6918

Posts: 2263; Member since: Apr 26, 2012

They need to bring back peter chou then change the entire marketing,finance team. If the same employees continue to have the exact same mindset all the way back from htc one, they might dive even further

11. Rigmaster

Posts: 234; Member since: Jan 22, 2018

HTC Evo 4G was a pretty good phone, but being tied to Sprint for it's sales success was the beginning of the downfall. HTC also didn't put out updates fast enough so they didn't get repeat sales. Probably would work best for them to be acquired by or do exclusive special-editions with Google where volume isn't the key. HTC's the phone market equivalent of Gateway computers. Both were flashes and very popular, but it only took a few small missteps to drive them into a business fatal downward spiral.

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