HTC continued its free fall in January as the company reported a 15% decline in revenue sequentially (from December 2017), and a 27% decline year-over-year (from January 2017). Even though the HTC U11 was arguably the manufacturer's best flagship in years, the company once again failed to gain any traction against Samsung and the Chinese Android manufacturers who have overtaken HTC over the last few years.
This could be the HTC U12, expected to be released in 2018
One might argue that HTC peaked with 2010's EVO 4G, which we gave a 9.5 out of 10 with our review back in 2010. And even though the HTC One (M7) and HTC One (M8) impressed many with its design, by the time that the HTC One M9 was launched, the bloom was off the rose.
For the month of January 2018, HTC reported revenue of $3.4 billion NT ($116.1 million USD). In December 2017, that figure was $4.02 billion NT (137.2 million USD). HTC has reported 10 consecutive losing quarters, but was able to make a deal with Google last year for its Pixel development team. The transaction brought HTC $1.1 billion when it closed late last month.
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Earlier this week, we showed you a picture that allegedly revealed the HTC U12 (codenamed Imagine), believed to be the company's next flagship model. This handset is said to carry a 6-inch display with an aspect ratio of 18:9, a near bezel-less look, and should be equipped with the Snapdragon 845 mobile platform. The latter is packed with a Qualcomm X20 LTE modem that supports download speeds as fast as 1.2Gbps. The screen shows a Speedtest.net result showing that the phone just hit a download speed of 809.58Mbps. Will the U12 (or whatever its name will be) finally help HTC challenge Samsung, Huawei and the other top Android manufacturers, or will it be another depressing year for the Taiwan based company's smartphone business.
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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