HTC's June revenue declined over 67%, biggest drop in over two years

HTC's June revenue declined over 67%, biggest drop in over two years
So far this year HTC has continued to report big declines in revenue each month, although many reports expected June 2018 to be a pretty positive month for the brand. After all, shipments of both the Vive Pro and the flagship HTC U12+ looked set to provide a big financial boost. Unfortunately, this has not materialized, and the Taiwan-based company has actually reported its biggest revenue decline in over two years.

Continuing the company’s constant decline, revenues in June 2018 totaled just $73.15 million, which represents a huge drop of 67.64% when compared to the $226.1 million the brand earned twelve months ago and is also the company's biggest decline since March 2016. Furthermore, to make matters worse, the figure represents a decline of nearly 9% over the month of May, when the company reported $82.35 million. 

Ultimately, contradicting the previous reports, shipments of the flagship HTC U12+ didn’t begin until the very end of June, which suggests the full effect of the new smartphone will actually be noticed in July. However, with HTC’s 2018 revenues representing a decline of nearly 50% so far in comparison to last year, the brand certainly has some significant ground to make up over the course of the coming months if it wishes to put a stop to its losses.

Recently, the company announced that it would be laying off around 1,500 people from its manufacturing unit in a bid to cut costs and unify its smartphone and VR businesses. This process is expected to be finalized by September, which suggests the positive financial impacts will be fully noticed starting October.

source: HTC



34. ebilcake

Posts: 1234; Member since: Jul 16, 2016

It's been the same issue for a few years now, good phones but too expensive for what they are. They need to stop trying to compete with Samsung and aim a bit lower, they're already making compromises people don't want in high end devices, no headphone jack, no OLED display, no wireless charging and abysmal battery life and they expect us to spend £700 for the privilege. Also don't forget the downward trend in design, they used to have the nicest looking phones and now they're probably one of the worst, glass backs with bright glossy colours, they can't even use wireless charging as an excuse for that.

31. bwstonemd84

Posts: 5; Member since: Jul 06, 2017

How is HTC still in business?


Posts: 495; Member since: Nov 21, 2016

They want to be stubborn and not give customers what they want. (Headphone Jack, Boomsound front firing speakers, metal unibody, and actual buttons)

27. Dragan

Posts: 4; Member since: Apr 03, 2015

I really hope that Htc U12+ will make success for Htc this yuear !!!!!

26. legiloca

Posts: 1676; Member since: Nov 11, 2014

Idk if I remember correctly but here's my trip down memory lane 2013 - One M7 handed Samsung its ass for building plastic phones but asking very high price, the Desire line was booming. 2014 - One M8 was a refinement year and HTC barely changed anything. Desire line are still great. 2015 - One M9 saw a lot of siblings with identity crisis (m9+, e9, e9+, m9+ supreme camera edition, x9, m9 prime camera, one me) pretty much panicking over the competition namely Samsung S6/edge racking up sales left and right. Desire line saw massive decline because of market change and got people confused over its difference with the One line. 2016 - HTC 10 got rid of the sibling bs, solid phone yet comparatively poor generic screen specially to Samsung S7/edge. Desire line toned down drastically in numbers. 2017 - wobbled start because of U Ultra and U Play's flop, U11 was great but got rid of headphone jack and still doesn't offer wireless charging and ended the year with an underrated phone U11+. Desire line almost completely went extinct 2018 - revived Desire line as the One line on a budget of sorts, but still asking price was too high to be mid range. U12+ as the sole flagship? let's see if it'll boom.

19. VigneshRaja

Posts: 49; Member since: Dec 17, 2014

Not listening to customers and not changing according to trends but following stupid fruit brand implementations(3.5mm removal) are the reasons for HTC's fall. Hope at least HTC realizes this and takes some sound steps. For duck sake HTC, remember that battery and display are key elements that aren't supposed to be messed up with, which you did. Look what Sony is doing with battery life and LG with LCD displays. Ps in current state of HTC, it can't solely survive on flagships(with exorbitant prices). Sony realized this and came up with competent models like XA2. But Mid rangers of HTC are utter siht! I Really feel sad for HTC. Hope they turn around.

24. midan

Posts: 3273; Member since: Oct 09, 2017

You are thinking too complicated, it's money, money and money. Only thing what HTC could do is drop their prices a lot but it's not possible, that's the story for all the old big Android companies, their prices are too high for the market

25. Trex95

Posts: 2399; Member since: Mar 03, 2013

As usual Apple always blamed for the fault of Android OEM’s Lol. Did Apple asked Htc to remove the 3.5 jack or asked other Android to make non removable battrey or remove SD card? NO

16. midan

Posts: 3273; Member since: Oct 09, 2017

Nothing major wrong with their devices, but this is just the situation in Android world. You can't stand out no matter what you do, there's always someone who do same cheaper.

21. Trex95

Posts: 2399; Member since: Mar 03, 2013

Somthing different .

13. ah_sukk_it

Posts: 31; Member since: Jan 18, 2018

I hope they go bankrupt. garbage phones.

9. Whitedot

Posts: 903; Member since: Sep 26, 2017

It seems even if HTC will have 99% decline it still be making phones but this time for $1200 a piece. Lunatics.

11. Trex95

Posts: 2399; Member since: Mar 03, 2013

Actually Htc has a good market in some asian country and some african country for there mid range and low range.

15. Povea

Posts: 53; Member since: Jul 03, 2015

Africa? In Ghana it's Samsung, Tecno, Infinix and Apple. Haven't seen HTC yet.

22. Trex95

Posts: 2399; Member since: Mar 03, 2013

I think Kenya still love Htc and Bangladesh as Asian country.

7. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Google or Amazon should buy the whole company.

18. bucknassty

Posts: 1420; Member since: Mar 24, 2017

Amazon could bring a really good fire phone back to the table

6. maherk

Posts: 7102; Member since: Feb 10, 2012

I don't feel sorry for them, they were too arrogant and refused to bring change to their smartphones. Building premium phones with terrible cameras and battery life was the reason they are where they are today, it wasn't until the 10 that they kinda figured things out. The U12+ could've been a fantastic phone if it wasn't for the stupid and unreliable capacitive power and volume buttons. Also them not realizing that they can't compete with the likes of Apple and Samsung, even Huawei imo, yet they price their phones close to what Apple and Samsung are changing us.

8. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Agreed. They created a problem that never existed by creating these faux buttons. Check Jerry rig's video and look how these buttons peels off like oranges.

17. maherk

Posts: 7102; Member since: Feb 10, 2012

I thought it was a crazy idea when I first saw them, but Zack's video showed that it wasn't only a crazy idea, but a very stupid one as well.

28. Darckent

Posts: 100; Member since: Sep 17, 2016

Agreed, HTC are not top tier anymore but continue to price products like they are. What did it for me was removing the headphone jack when a tear down of the phone revealed there was plenty room for again HTC just copying apple for no god damn reason...and removal of SD card slot.. Stupid company I hope they go under,sooner the better

4. Joosty

Posts: 497; Member since: Mar 14, 2013

Every time there is an article about HTC's revenue report, I type RIP, yet here they are. Just waiting for the U12 price drops lol.

5. toukale

Posts: 676; Member since: Jun 10, 2015

Google has been keeping them on life support the past 2 years. Google can't keep them on life support forever, eventually something has to give.

3. bucknassty

Posts: 1420; Member since: Mar 24, 2017

RIP. HTC. now just release that launcher and all software so i can turn this samsung S9+ into a HTC S9+

12. Trex95

Posts: 2399; Member since: Mar 03, 2013

Hahaha nice Samsung will not allow you lol.

14. bucknassty

Posts: 1420; Member since: Mar 24, 2017

lol i know... i long for the days of easy flashing custom ROMS... pretty much stuck with what they give you

20. Trex95

Posts: 2399; Member since: Mar 03, 2013

You know the magic word KNOX lol.

23. bucknassty

Posts: 1420; Member since: Mar 24, 2017

Yeah, i guess security matters to people... oh well... the thing i miss most in music button control when screen is off... very convenient when you're riding on a motorcycle.

33. Trex95

Posts: 2399; Member since: Mar 03, 2013

Yeah it’s what it’s.

2. sissy246

Posts: 7129; Member since: Mar 04, 2015

It's to bad HTC can't get their s**t together.

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