HTC

HTC's revenue freefall continues into May 2018 with decline of 46%

HTC's revenue freefall continues into May 2018 with decline of 46%
After confirming plans to invest in emerging technologies going forward in the hope of guaranteeing long-term growth, HTC has now published its May 2018 financial results, revealing a slightly less positive outlook.

Continuing the freefall that the brand has seen so far this year, revenues in May saw a decline of over 46% when compared to the same period in 2017, totaling just $82.35 million during the timeframe, a far cry from the $152.27 million HTC managed to rake in twelve months ago. This decline is further put into perspective when the brand’s total 2018 revenues so far are added up. After all, for the five-month period beginning January, HTC has reached earnings of just $448.06 million, a decline of over $351 million when compared to 2017.

Last year, HTC saw its worst financial results on record with a loss of $580 million despite posting significantly higher revenues than 2018 so far. Because of this, it ultimately suggests that HTC’s outlook for the rest of the year is far from positive. Nevertheless, looking at the short-term side of things, the brand could be in for a much more successful period this month. After all, despite shipments of the HTC Vive Pro VR headset commencing back in April, previous reports have stated that the financial impact of the product will not be noticeable until June. Additionally, the brand launched its newest flagship smartphone on May 23, meaning the true scale of its popularity – or lack thereof – will be tested this month.

Moving forward, HTC’s short-term focus is apparently streamlining its smartphone business in a bid to reduce losses to a minimum. However, when the brand’s new investments are noted, the company could see a slight resurgence within the next two years if everything goes to plan.

source: HTC 

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24 Comments

1. bucknassty

Posts: 1345; Member since: Mar 24, 2017

its a long fall from the top... i'm sorry HTC, you had me at evo... but then you got cocky and boring (marketing wasn't well thought out either) if you had just launched that U11+ everywhere and early last year i think the story would be different. but it will be sad to see you go...

10. MINDoSOUL

Posts: 322; Member since: Feb 28, 2014

Guess what even if they did and you did manage to get one you would have been stuck with 2017 Dec security update meaning the device hasn't got a software update for half a year now. I am really disappointed since the U11+ is my first HTC device and most likely my last. They are losing their loyal customers by now with their current policy.

12. bucknassty

Posts: 1345; Member since: Mar 24, 2017

What security concerns do you have since the dec update? besides that, what do you like about the phone? why did you get it?

15. MINDoSOUL

Posts: 322; Member since: Feb 28, 2014

The point isn't security updates rather the lack of updates or care from HTC i am basically stuck with 8.0 not even 8.1 Oreo. This device could have been complete if it had frequent updates, Amoled display instead of the light bleeding, dark LCD display. I got this device because it was the best smartphone package i could get at the time of launch. It had big battery(it turned out not so), dual stereo speakers, latest CPU, 2nd best Camera of 2017 and finally not very expensive pricing compared to what was offered at the time.

18. bucknassty

Posts: 1345; Member since: Mar 24, 2017

that seems like a contradiction... you dont care for the security, but having the latest OS update. Why not just go google pixel (financially barring) if you want the latest update. it has been known that OEMs cannot update as quick because of their alterations which most of the time improve upon the basic functions of android. What are you missing from 8.0 that is in 8.1? Battery is always subjective.. i've made iphones die in 3 hours but last and day and a half, same as with samsung,LG,MOTO, and HTC without changing a bunch of settings (all users have different levels of usage) HTC has always stuck with LCD, thats probably not going to change.

19. MINDoSOUL

Posts: 322; Member since: Feb 28, 2014

What contradiction?, is asking for updates(Any update be it security or other)for a +6 months old phone too much of an asking. Especially when the U11+ is their latest flagship offering before the U12+. I don't have to turn to Google devices(I already own one by the way so i know the difference between 8.0 & 8.1 which i don't have to list down.... just hit Google search to find out). It's my right and others to get what we paid for. I hate it when fanboys side with OEMs on the expense of their rights,instead of arguing why updates are essential we as consumers should make these OEMs accountable to what they owe us and at the same time not take us for granted. That's my 2 cents, you don't have to agree with it!

23. bucknassty

Posts: 1345; Member since: Mar 24, 2017

not a fan boy.... but obviously you know the state of android and how updates work? why do you expect it to change? you mentioned value in your first post... get what you pay for bro, go iphone if you want a million updates!

20. ramdroid

Posts: 135; Member since: May 21, 2016

Totally agree. I am using u11 plus and with gcam port I get amazing pictures. It has the best battery life and smooth user interface. That said. We always look for updates !!! . U11 plus stuck on December 2017 so no fixes no optimizations nothing since it's released. Witch means it's totally forgotten by HTC which means no Android p update. Also we never got the promised hdr 10 support and the list goes on. It's not as shallow as what is the difference in security updates, that's just stupid.

2. Pabliell

Posts: 184; Member since: Mar 22, 2016

And all HTC needed to do was improve the 10. That's it. But they made stupid decisions with 10 evo (known as Bolt in some regions) and continued with even more in U11. Maybe the HTC Ocean concept would be better than that gimmicky squeeze "feature", we won't see, because if their revenues will still fall like that, then in 2 years there will be no HTC anymore.

16. Jimmy3251

Posts: 7; Member since: May 24, 2018

If HTC would have brought back the headphone Jack, 4000mah or more battery, AMOLED display, wireless charging, made it available through major carriers, that would have probably been enough to put them back on the map.

24. Well-Manicured-Man

Posts: 688; Member since: Jun 16, 2015

Bring this Zombie down!

3. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Somebody needs to buy them now. Those top management officials sabotaged the company, maybe that could be the reason why the ceo left in 2015 and a bunch of others followed afterwards

4. Joosty

Posts: 473; Member since: Mar 14, 2013

Damn, R.I.P. I bought many HTC in the past... Great devices.

5. Nexus4lifes

Posts: 294; Member since: Feb 13, 2014

Make me the CEO - I'll fix you in 6 months..

7. cncrim

Posts: 1588; Member since: Aug 15, 2011

LOL, what are you going to do, sale it in 6 months?

6. redmd

Posts: 1937; Member since: Oct 26, 2011

How can it be to make high end phones that are on par with the Galaxy and competitively priced, distributed across the globe and updated monthly or quarterly. Slash a fourth or a third of the U12+ price and I might buy your phone HTC.

8. cncrim

Posts: 1588; Member since: Aug 15, 2011

HTC used to have many oppotunities to take the lead and they just blew it, cocky and stubborn, and I dont think they can climb out this deep hole they dig it out for themself.

9. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Zero marketing, bad pricing, not adapting to change is the reason why hTC the first company to debut Android OS on their device is on the door of bankruptcy. It’s sad to see that OEMs like Sony and hTC which used to be the top contender of Android market are just fading away.

17. Jimmy3251

Posts: 7; Member since: May 24, 2018

And it's all because of self inflicted wounds.

22. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

And some stupid decisions i can say.

11. CreeDiddy

Posts: 2208; Member since: Nov 04, 2011

Another down for Android...more to come...

13. ImperialDynamics

Posts: 84; Member since: Nov 30, 2012

R.I.P. HTC

14. AfterShock

Posts: 4146; Member since: Nov 02, 2012

From Windows mobile 5.0 on a HTC P3300(iirc) and also their HTC Touch, right up to the HTC Desire HD I was pleased with HTC. Then Nexus took my attention away and never saw reason to buy expensive GUI laced phones again. HTC won me away from Treo 650WX back in the day by pushing decent tech at a fair price. After the named phones from HTC, it became to be like very limited improvements at a high price and still similar to this day. Quietly blithering

21. CEDEOTB

Posts: 418; Member since: Nov 21, 2016

With a hefty price tag: *Removes Headphone Jack* *Removes Wireless Charging* *Removes Front Firing Boomsound Speakers* HTC: "WHY AREN'T WE SELLING PHONES?!" Should've included the 3930mah battery from the U11+ with an OLED display as well.

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