HTC investing $1 million to the HTC Smart launch in India

HTC investing $1 million to the HTC Smart launch in India
HTC is throwing a lot of fire behind its very first BREW-based phone, the HTC Smart, as it starts to go on sale in India during the last week of March. Targeting the emerging market there, the HTC Smart isn't a stranger as it brings forth a decent offering that won't break the budgets for most people. It features the Sense UI on top of the BREW operating system that's powering the phone. What's really interesting to see is that HTC is throwing approximately $1 million for the Smart's marketing campaign – which seems fitting due to the fact that HTC played every part in the creation of the device. The handset itself can be fetched for 10,000 INR (roughly $220) in India – not too costly when it features a 2.8” QVGA touchscreen, HSDPA, Bluetooth, FM Radio, 3.5mm headset jack, 3.2-megapixel camera, 256MB of RAM, 256MB of ROM, and microSD support. With so much planning and attention being placed by HTC, that $1 million marketing budget will surely get the word out to people. Aside from that, the device is scheduled to launch in Europe through O2 some time in April.

HTC Smart Specifications

via Unwired View & CellPassion
Loading Comments...
FCC OKs Cingular\'s purchase of AT&T Wireless