HTC is counting on CryptoKitties to boost HTC U12+ sales

HTC is counting on CryptoKitties to boost HTC U12+ sales
Remember when the HTC Touch Diamond 2 and Touch Pro 2 were the talk of the smartphone world back in 2009? Or when every one fell for the dual camera setup and design of the HTC One (M8)? The company has not been relevant since that latter model was released in 2014. Since then, HTC has been overflowing with red ink, and if not for the $1.1 billion it received from Google for its Pixel engineering team earlier this year, who knows if the company would still have a pulse? As it is, HTC announced earlier this month that it is letting a quarter of its remaining global workforce go.

With nothing special to distinguish the recently released HTC U12+ flagship from its competition, HTC appears to be stuck again. What can the manufacturer do? Announce exclusive support for CryptoKitties, of course. These are virtual, digital cats that are collectable and breedable. Each cat is unique and one-of-a-kind. And did we mention that these cryptocollectables rely on Ethereum's blockchain technology for secure buying, selling and trading of CryptoKitties?

The value of your CryptoKitties could rise along with cryptocurrencies. Earlier this year, a particular digital cat was sold for $150,000. The median price for a virtual cat as of last December was $25,000. Prices have crashed since. Still, over $7 million has been spent on CryptoKitties overall.

HTC hasn't made it clear yet how this will work. It is expected to release a blockchain based phone called Exodus later this year, so the CryptoKitties feature seems to dovetail perfectly with that new phone. According to the CryptoKitties website, a digital wallet is necessary to collect the virtual cats, so we would expect HTC to offer this on the HTC U12+ and the other models it plans on offering the cryptocollectables on. You will also need a computer running Firefox or Chrome, and digital currency Ethereum.


While interesting, if this is HTC's plan to make the U12+ relevant, co-founder and CEO Cher Wang might want to make sure that the company has plenty of red ink left for its future earnings reports.

source: HTC

Related phones

U12+
  • Display 6.0" 1440 x 2880 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 3500 mAh(23.8h 3G talk time)

FEATURED VIDEO

8 Comments

3. vandroid

Posts: 405; Member since: Sep 04, 2012

What were they counting on during the design process?

4. ijuanp03

Posts: 529; Member since: Dec 30, 2014

Make sure you sell the U12+ in the market because even in Southeast Asia, this phone can't be found anywhere.

5. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

no wonder they are going bankrupt.

6. japkoslav

Posts: 1467; Member since: Feb 19, 2017

Hopefully, Valve will buy Vive division before they go bankrupt. Probably the only part of HTC worth saving.

7. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

I really wanted to buy the U12, all they had to do was have a decent financing program or sell it through carriers (I know such a "small" request) In their bid to save money probably didn't want to make different models and run them through the carrier gamut, hence why they possibly chopped the volume buttons.

8. Godlymansean

Posts: 335; Member since: Apr 14, 2017

CRYPTO KITTIES?!?!? JUST TRADED IN MY IPHONE

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.