HTC has its worst April in 6 years; disappointing HTC One M9 shipments blamed

HTC has its worst April in 6 years; disappointing HTC One M9 shipments blamed
With HTC reporting this morning that April revenues plunged 38.6% year-over-year, analysts are quickly placing the blame on disappointing sales of its new HTC One M9 flagship phone. Just one month after reporting "robust" sales that led to its best Q1 since 2011, HTC reported its worst April revenue figure in 6 years.

For the month, HTC took in $439.95 million, down from the $719.24 million the company reported in revenue last April. Sales declined 32.26% from the $652.44 million the company garnered in March 2015. An unnamed analyst who toils for Yuanta Securities Investment Consulting Co., says that shipments of the HTC One M9 flagship phone amounted to 4.75 million units for the month. That is a sharp 43.75% decline from the 8 million units of the HTC One (M8) that were shipped in April 2014. It is a 35.71% decline from the 7 million units of the HTC One (M7) shipped in April 2013. May revenues could be helped by the launch this month in China of both the HTC One M9+ and HTC One E9+.

The same anonymous analyst said that HTC might have underestimated the impact that rumors about the Snapdragon 810 chipset (which powers the HTC One M9) would have on sales of the phone. Talk that the Snapdragon 810 SoC was prone to overheating might have led to poor reviews and reluctance on the part of carriers to order much inventory of the phone. On the other hand, Samsung decided to pass up on the chip, using its own home grown Exynos 7420 chipset for the Samsung Galaxy S6 and Samsung Galaxy S6 edge. Sammy's redesigned flagship phones are selling like hotcakes and will probably lead to a record year for Galaxy S shipments. One Samsung executive reportedly said that the company expects to sell 70 million units combined of both flagship models this year.

While HTC earlier said that it expects to report $1.5 billion to $1.7 billion in revenue for the second quarter, one analyst from KGI Bank says that HTC will be hard pressed just to reach the low end of that range. HTC had been in the middle of a turnaround until last month.

Thanks for the tip!

source: TaipeiTimes via GforGames

Related phones

One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)



1. shaineql

Posts: 522; Member since: Apr 28, 2014

Next time dont rely on m8s success. Samsung saw that S5 was badly recieved and completely changed the way S6 works.

16. bubbadoes

Posts: 1225; Member since: May 03, 2012

the only thing changed with the s6 is samsung tried and mimic the iphone even more

18. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

Never heard of iPhone having a 2K display and 16MP camera with f1.9 aperture.

25. bodzio1809

Posts: 407; Member since: Aug 28, 2013

2K display on 5.1 inch screen is a disadvantage. Anyway S6 camera is one of the best on the market.

36. tedkord

Posts: 17507; Member since: Jun 17, 2009

How is it a disadvantage?

42. bodzio1809

Posts: 407; Member since: Aug 28, 2013

You are loosing battery life and performance for a little sharper screen for some poeple? Currently I have S5 and before I had S3. I can't notice pixels on S5. On S3 I could see pixels from very short distance. Until I searched for it I didn't see it.

49. tedkord

Posts: 17507; Member since: Jun 17, 2009

It has average battery life, better than the S3 certainly. The Note 4 had significantly better battery life than the Note 3,though it went from FHD to QHD with essentially the same sized battery. Sharpness isn't about seeing pixels, the human eye can detect differences in sharpness down to about 600ppi at the average viewing distance of a phone.

58. bodzio1809

Posts: 407; Member since: Aug 28, 2013

It all depends on optimalization and newest tech screen. Samsung could probably do the same or even better battery efficient screen with "just" fullHD resolution. Also keep in mind that higher resolution screen means higher resolution UI etc. In other words more work for CPU and GPU. Some people can see difference. Do you think that a little sharper screen is worth loosing battery life and performance? Just look at Z3C battery life.

120. sniper1087

Posts: 537; Member since: Dec 31, 2011

the Note 3 still has better battery than the Note 4, had several users that got the 4 after having the 3 telling me the same thing, that their battery was better before.

151. tedkord

Posts: 17507; Member since: Jun 17, 2009

Well, testing says otherwise. So does my Note 4 versus a coworkers Note 3.

159. sniper1087

Posts: 537; Member since: Dec 31, 2011

is different because their use vary, but if you use both yourself you can see the difference. why is it different? because your coworker may use it differently with different apps than what you use on yours.

146. ecmedic4

Posts: 520; Member since: May 02, 2013

Where do you get the 600ppi that you quote? Im not arguing that your wrong, I just want to know where your getting that number? I couldn't see really any difference between 1080p and QHD side by side when i was in best buy recently and i have 20/20 vision.

152. tedkord

Posts: 17507; Member since: Jun 17, 2009

From Ray Soniera, the founder of Displaymate.

153. tedkord

Posts: 17507; Member since: Jun 17, 2009

Try with small text, BTW. Fine detail.

63. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

Sorry, mate. But GSMArena's battery life table shows that S6 still manages to come close to S5's scores (even beats it at Web browsing and Video playback) (Scores are Endurance Rating, 3G Talk Time, Web Browsing and Video Playback) Samsung Galaxy S5 83h 27:37h 9:39h 11:15h Samsung Galaxy S6 73h 19:48h 10:56h 12:12h And oh please, S6's performance is TOP NOTCH.

69. bodzio1809

Posts: 407; Member since: Aug 28, 2013

Imagine S6 performance and battery life with "just" fullHD display. +1h or more onscreen time? Much better onscreen (displayed in full res) performance? I know that most games use 720p and 1080p. Do you know that S5 is much older than S6 and it got older tech display etc. (hardware)? Also keep in mind that GSMArena do test on 50% brightness screen. So it's 274 cd/m2 for S5 and 208 for S6.

85. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

Well, you can only imagine my friend. Still, Samsung pushes its own boundaries, and wasn't going to pull behind LG, its neighbor, for QHD resolution. And to be honest, people will still complain that the screen is "just" Full HD because the Note 4 gave everyone a taste of QHD already and it is unlikely for Samsung to fall back. OH MY GOD I didn't know that the S5 is older than the S6! The naming scheme makes so much more sense now, thank you! Also, keep in mind that the S6 pushes a lot more pixels than the S5.

91. bodzio1809

Posts: 407; Member since: Aug 28, 2013

Irony at its finest :D In my opinion it's just for marketing purpose. People like numbers and I need to deal with it. It's bad for me because I preffer battery life over barely noticable difference in screen sharpness.

93. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

It is true that it is for marketing purpose (for now, I'd say) and the average joe is just seeing the numbers. For me, I've dealt with a lot of phones with pretty sh*t battery life, and an S5 sounds like the sweetest deal right now because it's more affordable and still is a performance beast. I also once doubted the 2K screen until I saw one, and now I saw how the two S6's look and their performance has kept up with my expectations. I'd love for the chipsets and battery life to be at least up to par with their 1080p counterparts by next year.

118. Taters

Posts: 6474; Member since: Jan 28, 2013

A lot of 2k monitors out there too, might as well optimize for it in case you ever need to power point from your gs6 to a 2k monitor. Not that anyone would use that but once 4k TVs are the norm the phone should be prepared and what better way to prepare then to have a 5.1 inch 4k display. Lol Bring it on! I'll say this like I say this about Apple products. If they are going to charge me for a 2k or 4k display, I better have one even if it negatively affects battery life. I paid for it after all. If Samsung sold me a GS6 for the $300 that I can get a GS5 for now brand new. Go ahead and use a 1080p display to get better battery life. I'd take that. Unfortunately, it doesn't work that way. Technology should always move forward though regardless. If Apple charges you 4k display, 6gb of ddr4 ram, 20 core CPU/gpu, and 6000 mah battery prices, you just don't accept 750p, 1gb of ddr2 ram, dual core, and 1850mah battery regardless of how overkill the specs are. It's the principle, you paid for it and it shouldn't go into their pockets. Same principle here. You paid Samsung for a QHD display. Take the extra sharpness and let them worry about the battery life. I think they did a great job on their end making the 2550 mah battery work too.

122. sniper1087

Posts: 537; Member since: Dec 31, 2011

just what the asus zenfone 2 did with a 1080p display and $336 usd, which is a bargain to say the least, it has everything else as a flagship device.

129. bodzio1809

Posts: 407; Member since: Aug 28, 2013

If you preffer worse battery life just to have 4K screen it's your choice and sadly for me in future there will be no choice. I would buy 1080p or even 720p S6 Edge over 2K anyday. Of course if Samsung wouldn't lower performance and battery life to make it the same. Of course technology should move forward, but instead of display resolution they should focus on quality (great in Samsung Amoleds) and CPU, GPU, camera, battery etc. I don't have any Apple product, but I know that they prices are way too high (especially in the case of computers). I will maybe consider 750p iPhone 6S if they will give 2GB RAM and better camera (4K recording would be nice). The reason I will consider iPhone is that I am a little bored with Samsung phones (got S3 before and now S5 for almost a year). I would give a try to other Android flagship, but they su*ks compared to S6 Edge. iP 6S will be maybe good enough for me to consider it. Probably I will get S6 Egde after all.

104. may_czos

Posts: 957; Member since: Nov 22, 2014

Screen resolution has very little to do with battery life. There are two thing that matter the most: display's size and brightness. Equally big and equally bright FHD display in the S6 would give basically the same battery life (or a few minutes longer).

112. bodzio1809

Posts: 407; Member since: Aug 28, 2013

Witam koleg─Ö z kom├│rkomani. Niestety, ale nie masz racji. Resolution got very big impact on battery life because CPU and GPU need to do more operations for additional milions of pixels.

110. Taters

Posts: 6474; Member since: Jan 28, 2013

I'd take the nicer screen over 3 day battery life. With wireless charging I don't have an issue charging everyday anyways. I just put it on the the side of the table with the charging pad instead of the side of the table without one.. That said I can usually go 2 days average before charging in the GS6. Plus it's always better to prepare. They should go 4k next year for sure still. Once everyone has a 4k television in the house in 5 years, mobile devices should be prepared to mirror 4k video even if the mobile display doesn't need it, the TV or your 4k monitor might need it.

117. bodzio1809

Posts: 407; Member since: Aug 28, 2013

For me it's not nicer because I don't see any difference in sharpness. My S5 display is just not as color accurate as S6. Anyway I use adaptive mode. In other words quality of S5 and S6 screens is very similar. Samsung could do probably more color accurate basic mode in S5 if they would want to do it. So when difference is barely (or not) noticable in sharpness why do you want higher resolution when you will notice better battery life? That is a little stupid thinking. You sound like maherk other Samsung fanboy. I got fullHD on 24 inch monitor and it's fine for me. I agree that TV need 4K resolution, but why do you need to mirror 4K resolution? To watch 4K content from mobile phone on TV? There is probably possiblity to run content on TV in 4K without 4K display on mobile, but I am not sure.

119. Taters

Posts: 6474; Member since: Jan 28, 2013

You can run 1080 content on a 4k display but it would look like crap. I think you do need the hardware to manage. It's the opposite of stupid thinking actually. Read my 118 post. I am not the loser in this consumer to manufacturer relationship. I get out way ahead. If you accept a 1080p display, for QHD prices, then that's stupid. More money for Samsung and they would be happy to do it too. They know that it won't fly with their fans or the critical media though despite the possible increase of battery life so they probably had to do it, Like I said, you don't see the need for QHD and a slightly better screen and I don't see the need for a slightly better frame rate on asphalt 4 and slightly better battery. Why is my way of thinking stupid and yours not? Different priorities and I am getting more bang for the buck out of the relationship.

127. bodzio1809

Posts: 407; Member since: Aug 28, 2013

I mean that you can send 4K content to TV without mirroring mobile screen. This is your point of view and you're right on some points. My point of view is different. I don't want something that gives more cons than pros. For me and most people there is no difference between QHD and fullHD, but like I said in other post people like numbers. Pure marketing. Also I don't think that higher resolution (if screen is sharp enough) makes product better even if it cost more money to produce. So when you will be able to choose something that is worse, but cost more and have bigger number on it you will take it? It's not slighty better frame rate on games (when there will be 2K in games) :D Just look at graphic benchmarks. M9 with crapdragon 810 eats S6. If I am not wrong two times more fps? Of course games are rendered at lower resolution (720p or 1080p) so anyway S6 will be better (at least until games will be rendered in 2K). I think that more logical is to pick better battery life, but ok. It's your personal choice.

128. Taters

Posts: 6474; Member since: Jan 28, 2013

In the YouTube tests the GS6 runs the games better despite what the GPU benchmarks say. I am guessing because no game probably comes close to being optimized for the adren GPU in the 810. Like I said, just take their expensive technology and let them worry about everything else. Don't feed them money like the ifans do,

132. bodzio1809

Posts: 407; Member since: Aug 28, 2013

Games are not rendered in 2K and S6 got much better CPU. iPhone it's not so bad :D best in class IPS display, sharp enough (for me), good camera, great CPU and GPU, but that 1GB of RAM and reloading safari cards. Still games and app work perfectly on it. I had iP 3GS and 4S and liked it, but that small displays. If you want look at phones in my profile.

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