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HTC had a miserable Q4, but a wonderful December

Posted: , by Ray S.

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HTC had a miserable Q4, but a wonderful December
Sure, the fourth quarter of 2012 might have been HTC's most miserable quarter yet, with revenue dropping to just $2.07 billion, but there's still hope for the Taiwanese manufacturer, as it has obviously had a stronger-than-usual December.

Taking a closer look at the statistics, we can see that December has actually been a better month than November, by 1.6% in terms of sales growth. While this may seem ridiculously low, it should be noted that December is stronger for retailers, not manufacturers. That's because all the handsets sold by retailers get shipped by the manufacturers in November. Because of this, having a better December than November, even by a small margin, should be seen as a good sign for HTC's future.

Actually, the company has found itself in an interesting situation right now. While it's struggling on the Android front, due to strong competition from Samsung, it has managed to produce the successful Windows Phone 8X and 8S handsets and claim a respectful spot amongst the ranks of WP8 handset manufacturers. Still, we shouldn't forget about the wonderful DROID DNA, which is a model that still very few other Androids can match. Whatever HTC's destiny is, you can be sure that we'll keep you posted.

via: BGR

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posted on 08 Jan 2013, 10:48 11

1. Mozarrt (Posts: 301; Member since: 08 Oct 2011)

I hope Windows Phone will continue to aid HTC in their recovery.

posted on 08 Jan 2013, 11:31 4

9. MeoCao (unregistered)

How many OEMs are seriously making WP8 phones now? Only Nokia (no choice) and HTC (bribed by MS).

But seriously HTC needs much more than 1 month to see if they have reached the bottom. A host of 1080p competitors to DNA are coming very soon.

posted on 08 Jan 2013, 12:08 7

13. Mozarrt (Posts: 301; Member since: 08 Oct 2011)

Nokia/HTC are the serious OEM's and then you have Samsung/Huaweii/Alcatel (WP7.5)

posted on 08 Jan 2013, 10:49 7

2. Emily1985 (Posts: 127; Member since: 08 Nov 2012)

Android almost killed HTC, WP8 came to her rescue :)

posted on 08 Jan 2013, 11:16 6

7. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)

Yo... it's quite the other way round... HTC stopped innovating on the Android front... with it's non Sense UI which hasn't changed for years now... Multitasking restrictions... They invested in spoiling a beautiful OS...We are getting reports about the Sense 5 which is supposedly a lighter skin with the UI being Simple and Beautiful... If that is true HTC will get back at it....

I don't understand why you WP8 are so jealous about Android...It's tons more functional, beautiful and beautiful than WP8 anyway...Any doubts....?

posted on 08 Jan 2013, 11:26 2

8. MeoCao (unregistered)

WP must save itself first, LOL

it's a bankrupt man (WP) trying to look like a billionaire benefactor.

See what price WP8 "signature phone" 8X is selling now?

posted on 08 Jan 2013, 11:54 6

11. uneedhelp (Posts: 19; Member since: 04 Nov 2012)

The 8x is a great phone you should try it before u knock it, The problem with everybody is ur so quick to down a phone and u never even used the phone.Everybody wants there phone to be the best.Well news for u haters Window phone 8 is damn good get use to it

posted on 08 Jan 2013, 12:10 3

14. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)

Even poor sales of android sales will be 100 times more than successful sales of windows phone...
Article didn't said android killed htc...it is that competition is more in android than wp as expected...

posted on 08 Jan 2013, 10:50 2

3. InspectorGadget80 (unregistered)

Yep looks like their sales are started to slow. Most people now and days either buy GS III or another manufacturere

posted on 08 Jan 2013, 10:55 4

4. lallolu (Posts: 560; Member since: 18 Sep 2012)

Android was not killing htc sales but htc was killing themselves by not making their phones competitive enough interms of user expectations in phones i.e low capacity battery, lack of sd. HTC DNA helped them because it was the only 5" 441 ppi phone available. We let's see what will happen whether others are released.

posted on 08 Jan 2013, 11:13 8

5. amiroo (Posts: 269; Member since: 03 Sep 2012)

Im sure this situation will be sooo better for htc..
Htc is a real pleasure for every fan of android..

Im waiting for m7 ..it will be a complete monster & i'll choice my next phone btw butterfly and m7..
Go htc !!!

posted on 08 Jan 2013, 11:14 2

6. andro. (Posts: 1999; Member since: 16 Sep 2011)

Htc had a nice bundle of The Desire c in some areas bundled with free UrBeats for around 150 smackers,it was received extremely well by shoppers accross the board no Doubt contributing to a good December.

All in all Htc deserve a good turn around,they rested too much on their laurels around 2010 - 2011 but have really put an effort in recently

posted on 08 Jan 2013, 12:04 2

12. bubbadoes (Posts: 1225; Member since: 03 May 2012)

DNA sales

posted on 08 Jan 2013, 12:44 1

16. networkdood (Posts: 6330; Member since: 31 Mar 2010)

I remember my old TILT WINDOWS 6.5 phone - great, solid feeling phone for its time...2007.

posted on 08 Jan 2013, 13:52 1

20. shaoliao (Posts: 4; Member since: 02 Jan 2013)

HTC is great, they just need to make their wonderful devices available on all the carriers, update their devices quicker, and have a removable battery and sd card slot. Personally I don't mind the removable battery, but right now I'm guessing they don't want to sacrifice their great designs for the removable battery/sd card.

We'll see what the M7 brings!

HTC fan :)

posted on 09 Jan 2013, 01:40

22. platformwars (Posts: 86; Member since: 14 Sep 2012)

HTC makes great phones... I am using HTC since the WIndows 6.5 days.. My first android was the HTC Desire HD (I chose it over the then ruling Samsung Galaxy S) and my current phone is HTC ONE X(Chose it over Samsung Galaxy S III/ Note II). The main reason for my going with HTC is the premium look of the handset.. but yes.. they need to give regular updates to their phones.. My Desire HD was stuck on Gingerbread (No updates from HTC) but i rooted the phone to Jellybean and it was running perfectly.. I think the HTC Sense(Beautiful UI) doesnt let the phones get updates due to its size and RAM needs.. They should not force the users to buy a new phone by making their phones outdated.. coz they dont know whether a previous HTC user will update to another HTC Phone.. Instead they should keep updating the phones which will keep the users happy and bring them back to HTC.. Also, They make critical errors while making their phones like the HTC ONE X only has 1 GB RAM as compared to SIII. If they are first to the market(with a Quad Core) then they should try to be the best as well.. Samsung has neat software tricks(S Voice and so on) but HTC should not let Samsung beat them in hardware atleast.

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