HTC confirms that a new flagship will be announced "soon"; company investigates mobile VR

HTC confirms that a new flagship will be announced
Last month, HTC CEO, Chairwoman and co-founder Cher Wang said that VR is now more important to the company than smartphones are. And while the HTC Vive VR headset is up for pre-orders starting next week, the company is looking at a mobile VR solution that might end up as part of a future flagship HTC phone.

Speaking of flagship handsets, HTC had nothing up its sleeve at MWC 2016, which has concluded. But Drew Bamford, corporate VP of HTC’s Creative Labs, says that an announcement related to a new flagship phone will be coming soon. The HTC One M9, the last top shelf handset to carry the HTC name, was a disappointment for both HTC and its fans. Since then, the company has concentrated on mid-range handsets. Recently, however, HTC has started teasing the HTC One M10. Bamford's comments should have the HTC faithful excited. "We are absolutely committed to making the world’s most desirable, best phone products in both the premium segment, with the One series, the M Series, and in the mid range with the Desire products," he said.

The HTC One M10 is rumored to include a 5.2-inch screen with a 1440 x 2560 QHD resolution. A 12MP Ultrapixel rear camera is said to be on the back. The phone will carry 4GB of RAM, 32GB of native storage and a fingerprint scanner. But HTC is looking beyond the next flagship. Bamford says that the company is currently talking with carriers about its next generation products. "We will have some really cool stuff on the market," the executive adds.

Perhaps that "cool stuff" includes the mobile VR technology that HTC appears to be working on. If so, the question is whether adding mobile VR capabilities to a handset can make HTC's future flagships standout so that the company can be a legitimate challenger.

source: TechCrunch

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



1. sssm23 unregistered

Be the first one to post a comment! but I am first one

14. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Congratulations your mom will be so proud

2. surethom

Posts: 1721; Member since: Mar 04, 2009

HTC are leaving it late so many peoplewill pretty order the Samsungs7 & lg if HTC don't announce soon.

10. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

I will buy HTC anyway ;) I am more excited about M10 than any other so far annouched. I kept away by hearing so much negative about A9 and it's design. But recently I happen to try it in person. I have now Nexus 6p, iPhone 6s plus, HTC one A9 and Moto X pure and A9 is most beautiful and sexy phone of all. This thing makes me more excited about M10. M10 need bigger battery, better speaker and camera as compared to A9. Nexus 6p takes the best pictures in all my devices.

25. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

I am also interested in the 12mp camera of m10. If HTC will be able to deliver a good camera then I might choose it over others. Is it possible to reduce the mega pixels and increase the size of an individual pixel? For example, if I will turn 16mp of G5 into 8mp and the pixel size can become 2um? is it possible to do that?

38. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

during manufacturing yes, but not on the software level

11. ibend

Posts: 6747; Member since: Sep 30, 2014

Bro, do you even English?

30. Hoggington

Posts: 356; Member since: Feb 23, 2016

There are plenty of 12 year olds on this site, like ibend, that think Phonearena is US based. Hence they make fun of people when their English isn't perfect. I'm always amazed how good the English is of many of the readers here.

35. benoita74

Posts: 20; Member since: Dec 20, 2015

Would be interested to know where phonearena is based, would you happen to know it :)

58. JumpinJackROMFlash

Posts: 464; Member since: Dec 10, 2014

Obviously you don't, except on a 5-year old's level.

3. quintessential

Posts: 86; Member since: Mar 11, 2015

I dun know what to say........ but lately HTC seems to be behaving like a Loser in the Mobile market these days. Unable to take the lead, nor do they have the guts to pioneer something different compared to their hey days. Well, for a start their foreign Design Chief who came up with the M7 to M9 series has departed, which is why lately their designs have been taking cues from the competition all over the place, INSTEAD of being a differentiator in design. It seems their current poor design team has no original ideas of their own that they have to be inspired by rivals. Their marketing slogans are horrible, and the company is all talk, no action these days when it comes to handset prowess. And now, unwilling to admit their incompetency nor make a change for the better, they now try to shift the focus on VR, which they so-called claim is their new frontier. Looks like the M10 is in to disappoint their last remaining fan base. At this rate, HTC will likely fade to oblivion by the end of 2016.

34. nebula

Posts: 1009; Member since: Feb 20, 2015

When HTC announced focus priority shift to VR i felt the same. No more great smartphone. HTC is very inconsistent OEM that I tend not to trust anymore but as a fan I hope HTC they will make come back with 10 series.

56. LionStone

Posts: 1048; Member since: Dec 10, 2010

You should not say anything if you don't know what to say, because you just spew nonsense which shows your incompetence.

4. legiloca

Posts: 1676; Member since: Nov 11, 2014

Question is how HTC could set itself apart from the pack when they now all seem to have what HTC would be sporting

12. vincelongman

Posts: 5728; Member since: Feb 10, 2013

They should use their partnership with Valve/Steam (arguably the biggest Gaming platform) Release a cheap Gear-like VR set that's a teaser to the HTC Vive (Steam VR) But knowing HTC they won't They will probably even ditch their boomsound speakers

15. rubyonrails3

Posts: 375; Member since: Oct 01, 2014

I doubt HTC can do anything to set itself apart they can just make a phone with new design and all 2016 features and call it M10

5. scarface21173

Posts: 700; Member since: Aug 17, 2014

I am holding out to see what the others bring to the table. I have the samsung s6 i dont think the s7 is worth the upgrade just for waterproofing which was avilable on the s5 and 32gb of storage does for me. The g5 has the xfactor wth its box of tricks but its just not for me either. so i will wait for htc if that doesnt bring me in then its probley the new nexus device.


Posts: 334; Member since: Mar 24, 2015

This phone either needs smaller bezels or boomsound speakers. I feel like someone is deliberately trying to sabotage this company.

7. KillTheKardashians

Posts: 93; Member since: Feb 19, 2016

HTC is slowly dying

17. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

HTC is dead, what you see here is a zombie without teeth and hands that cant do anything and is wondering waiting for someone to shoot it in the head.

32. Hoggington

Posts: 356; Member since: Feb 23, 2016

Hahahhahaa lolz

55. LionStone

Posts: 1048; Member since: Dec 10, 2010

Another dead comment that means nothing

60. JumpinJackROMFlash

Posts: 464; Member since: Dec 10, 2014

Well, Lionstone, you seem to be the only HTC-fanboy left here... You're the one defending them on every article, which says it all really regarding potential market base.

8. BobLawblaw unregistered

This feels like Nokia and Stephen Elop all over again. Drive the company into the ground, sell it off to the highest bidder then gut the company and take its assets..

9. Reza.N

Posts: 77; Member since: Sep 06, 2015

I really hate the people comments here act like a child.I mean if htc go banckrupt or get in to trouble what do you gain from that?oh just you kids

13. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right... why bother choosing president since you gain nothing from it /s people have freedom to speak their mind, even its totally useless or something, but thats how society work... btw, did you come from north korea or something? (just curious)

16. Reza.N

Posts: 77; Member since: Sep 06, 2015

Yeah people have the freedom to speak their mind but this is totally's bulls**t.

31. Trakker

Posts: 283; Member since: Feb 11, 2016

I really hate when people act like the God of the internet to complain about hearing the same thing over and over when usually it's because a lot of people have the same thought.

18. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Why do you care? You work at HTC, own their shares? f**k them, they had an amazing company and products and they managed to screw everything and their loyal customers with mediocre phones for the last 3 years.

33. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Wow, so much hate, going as far as not caring if thousands of people lose their jobs.

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