HTC aims to grab 8-10% of the smartphone market, CEO reconfirms tablets and wearables


The new HTC One M8 (pictured above) was met with a fairly high amount of enthusiasm earlier this week. The best part, for both HTC and customers, was that the handset went on sale in select markets immediately after its announcement.

According to China Post, HTC CEO and co-founder Peter Chou hopes that the new One will help the company grab 8 to 10 percent of the global smartphone market “in the long run.” HTC’s other recent smartphones should help, too.

As you may know, this year HTC isn’t focusing only on the high-end segment of the market. The company already introduced several mid- to low-end smartphones, all part of its Desire series, including the HTC Desire 816, HTC Desire 610, and HTC Desire 310. We even spotted an octa-core MediaTek-based Desire 616 that’s made for China. All these handsets should enable HTC to compete with the likes of ZTE, Huawei, and Lenovo - which are selling millions of affordable Android smartphones each month.

Peter Chou also reconfirmed that HTC was working on tablets and wearables, and will release them “at the appropriate time.” He didn’t provide more details on this, but we’re hearing that HTC could be the maker of a brand new 8.9-inch Google Nexus tablet that might be introduced in June. As for wearables, HTC should launch an Android Wear-based smartwatch later this year, plus a few other products.

Although HTC seems confident that it can turn its fortunes around this year, analysts remain skeptical. China Post quoted Hong Kong-based C.K. Cheng, an analyst at brokerage firm CLSA Ltd., who said that “despite the better availability, the M8's launch schedule is very similar to the Samsung Galaxy S5, and HTC will struggle to fight Samsung's massive marketing budget.”

2013 ended with HTC owning less than 5% of the global smartphone market share. What do you think, can things get better for the Taiwanese company throughout 2014 and beyond?

source: China Post

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38 Comments

1. Diego!

Posts: 876; Member since: Jun 15, 2009

Didn't Peter Chou stepped down as CEO and now Cher Wang is the new one?

8. Florin.T

Posts: 318; Member since: Dec 16, 2013

Nope, not really. Cher Wang is HTC's Chairwoman (and also a co-founder).

19. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

HTC remember my word. its not going to happen in-tell you drop the ultra pixel

21. true1984

Posts: 869; Member since: May 23, 2012

what?

2. Kishin

Posts: 706; Member since: May 30, 2013

Will see what happens...

3. jellmoo

Posts: 2620; Member since: Oct 31, 2011

With the M8 as their flagship? Not incredibly likely. Their entry level and lower tier models don't seem to be competitively priced to move either. HTC had some great opportunities here, but really didn't seal the deal. Their next hope is in a Nexus tablet. Even then, I question their ability to properly execute.

25. Epicness1o1

Posts: 306; Member since: May 30, 2013

90 % of people dont know much things about phones,cameras,procesors etc. ,they just come to the store and they pic them selfs what is looking good,the m8 has 2 camera and ppl will say "omg this phone has 2 cameras:awesome,it is made out of aluminium wow!,2 speakers at the front,going to take this phone for sure where is the contract!".HTC is doing good at the phone strategies but not at the sale strategies...

28. jellmoo

Posts: 2620; Member since: Oct 31, 2011

Here's the thing though: it didn't work last time. Despite the One looking like a really slick device and having the 2 great speakers, the device didn't lead HTC to the promised land. The reality is that the M8 isn't doing anything to change that.

4. kalloud

Posts: 155; Member since: Jun 21, 2012

Tablets? Is he talking about the HTC-made nexus 8.9 ?

10. newbey123

Posts: 702; Member since: Mar 19, 2012

Yes, they are supposed to be making the new Nexus tablet. I hope it releases soon. Been wanting to get a Nexus tablet, but wanted to wait until HTC got put back in charge of it.

5. Lt.Green

Posts: 397; Member since: Mar 13, 2014

Just price them right. Plain and simple.

6. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Yeah, price is big deal.

12. akki20892

Posts: 3902; Member since: Feb 04, 2013

$600...

27. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

Yeah price is so high even against competitors.

7. iushnt

Posts: 3122; Member since: Feb 06, 2013

Its not just about struggling to fight with s5.S5 has the blessings of massive marketing budget and availability but Sony, LG have also geared their game up as well. IF they make high end tablets, hope they keep the features that beat the note tablets. Like wacom digitizer, multiwindow..

9. fzacek

Posts: 2486; Member since: Jan 26, 2014

The HTC One M8 is way too bulky and large. They seriously could have made it more comparable to the S5's size if they slimmed down the bezels and that logo part under the screen. Laziness...

15. sum182

Posts: 229; Member since: Nov 19, 2011

I believe the Logo portion, while annoying and making the phone larger, holds components for the Boom sound speakers. So I don't think its there just for show, they need that space for the awesome speakers. Not 100% on that, but it makes me feel better about it rather then them just wanting to have their logo in your face.

20. camera531

Posts: 346; Member since: Jun 30, 2012

The "logo portion" does house boom sound components. It wasn't put there just for the logo. I'm actually surprised that people think HTC elongated the phone JUST TO PUT THEIR LOGO ON IT. Ridiculous.

22. true1984

Posts: 869; Member since: May 23, 2012

actually it does. unless you opened it yourself and saw. i'm just going with what htc said

34. fzacek

Posts: 2486; Member since: Jan 26, 2014

IMO, making a phone so large and bulky just to include those BoomSound speakers is pathetic. I barely ever use the speakers on my phone anyway, and the ones that I have are completely sufficient for their occasional usage.

36. Taters

Posts: 6474; Member since: Jan 28, 2013

Those are just HTC engineers and their fans making excuses. If they wanted to make it smaller, they could have. Take out that useless second camera and voila. There is a lot of stuff that wasn't needed.

11. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

That is unlikely to happen.. With HTC one (2014) , your going to achieve much.....

13. janis

Posts: 397; Member since: Mar 10, 2014

i am using this bad boy right now. pros: 1.sound is amazing on speakers, so that big bazel for me is ok to get better sound. even earphones are same quality as dre beats. 2.battery, i am using phone already 10h left 75 %, internet, music, fb./ not using any saver mode, soo looks cool. 3. UI is just perfect, but thats just my opinion. 4. design is killer, before this one i was 100% sure iphone build quality is best, now i can say this is way better. 5. speed, its fast as hell,. cons: 1. camera for those who thinks that phone is made for good photos, i prefer using my professional full frame dslr, so i will open my camera application on phone maybe couple times/ but this idea about less pixels on bigger sensor is right way to go. example would be check quality on crop dslr 7d canon 18MP vs 5d mk1 12.8 MP full frame, and then u will understand that ammount of pixels is not the main thing in quality. 2. if phone size is problem than u should go with LG G2 5.2" in smaller body, but i cant stand that UI and plastic body+ buttons on back. All in all phone is not for everyone, depends what u need from phone, if body, sound quality is main thing go for it, if 10 batteries and 20mpx camera this one is not for u.

16. sum182

Posts: 229; Member since: Nov 19, 2011

I agree about the UI, i think the really hit the nail on the head with it. I swtiched from CM11 to Sense 6 on my dna yesterday and i love it so far. I am bothered by the all green blink feed though lol

18. janis

Posts: 397; Member since: Mar 10, 2014

i am not sure, but maybe its possible to switch it off, or just make that thing show u some stuff ur really interested not stupid fb news.

26. Epicness1o1

Posts: 306; Member since: May 30, 2013

"to Sense 6 on my dna" lol what

29. g2a5b0e unregistered

He upgraded to Sense 6.0 on his Droid DNA on Verizon. It was the first phone with a 1080p screen resolution released in the U.S. Came out in Q4 2012.

30. QuadFace

Posts: 179; Member since: Aug 19, 2013

Can I sideload the sense 6 on my iPad 3?

32. g2a5b0e unregistered

I can't tell if you're being serious or not.

23. true1984

Posts: 869; Member since: May 23, 2012

i get mine on monday

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