HTC Desire 728 and Asus ZenFone Selfie are both certified by TENAA

HTC Desire 728 and Asus ZenFone Selfie are both certified by TENAA
As we've pointed out before, TENAA is the agency in China that is equivalent to the FCC in the U.S. A couple of new handsets have been certified by TENAA, which means that very soon they could be released in the country. The two new phones are the HTC Desire 728 and the Asus ZenFone Selfie. The latter was unveiled by Asus last month and features a 13MP camera both on back and in front. The rear snapper sports a laser auto-focus.

Besides the 13MP cameras, the Asus ZenFone Selfie (ASUS_Z00UDA) sports a 5.5-inch screen with a 1080 x 1920 resolution. That works out to a pixel density of 401ppi. Driving the device is a 64-bit Snapdragon 615 SoC, which includes an octa-core CPU and the Adreno 405 GPU. 2GB of RAM is inside along with 16GB of expandable storage. Android 5.0 is pre-installed. At 10.8mm thick, the ZenFone Selfie is no stick. The handset weighs in at 170g and will be offered in black, gold, grey and red.

Also making it through TENAA certification is the HTC Desire 728 (HTC D728w), which features a 5.5-inch screen. The resolution of the display is 720 x 1280, which works out to a 267ppi pixel density. An octa-core 1.3GHz CPU is under the hood. 2GB of RAM is inside along with 16GB of expandable storage, and the back-front camera combo weighs in at 13MP/5MP. Keeping the lights on is a 2800mAh battery, and Android 5.1 is pre-installed. The HTC Desire 728 measures 7.9mm thick, weighs 150g and will be offered in white, black, orange, red, gold, and grey.

If you are interested in either model (or both), keep checking in. Once we have word that the Asus ZenFone Selfie or the HTC Desire 728 is available to be purchased, we will let you know.

source: GSMInsider, Mobipicker

Related phones

ZenFone Selfie
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 13 MP front
  • Processor Qualcomm Snapdragon 615, Octa-core, 1700 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh



1. bur60

Posts: 981; Member since: Jul 07, 2014

Another unwanted child from HTC, pls stahp thiz

2. lalalaman

Posts: 638; Member since: Aug 19, 2013

desire 728 is desire 816 in other words

3. NateAdam8

Posts: 437; Member since: Feb 17, 2012

HTC needs to rethink something another hopefully come out with a Awesome Device but until them.... Fu€k You HTC!

4. SamKumar

Posts: 1; Member since: Apr 04, 2016

This a pathetic phone. Let me tell you my story. I bought this HTC Desire 728 on 11th March, 2016... I faced 3 different problems in just 2 weeks. Problem 1:- The very next day I played a video in Youtube and wanted to see in horizontal view. I found that the "Auto-rotate" wasn't working. I restarted the phone and it started working. But this turned out to be a frequent problem. Whenever Autorotate doesn't happen, you need to restart the phone and it works. Problem 2:- After 3 days I had put an old sim of mine in the second slot since it's a dual sim phone. I realized that whenever I put dual sim I lose my mobile network in the first sim. If I do Airplane mode ON and OFF once, it connects but not always... 60%-70% it actually doesn't. Problem 3:- After 16 days from the date of purchase, unbelievably the display got screwed up without dropping the phone anywhere or without even roughly using the phone. You will agree that any human being will use a phone very smoothly with care, which was bought just 2 weeks back from his hard earned money... But believe it or not, the display was gone. Though it was in a position to dial a number or check the time etc, but display was gone upto an extent where a video or a photo can't be seen. I got really really pissed off. I felt like breaking the phone with a hammer and capture a video of me doing it and upload it in Youtube. Well, that's not all. After 3 days I went to the service center since the phone was under warranty. Not to my surprise, it was not only me. Out of some 12-15 people sitting in the service center during that half an hour time period of that particular Monday, 3 of the people had the same display problem. Now wonder how many complaints would be coming on a daily basis in a single city in a single service center. Wait, hold on. What you think, they rectified my problem within 2 hours??? They said it will take one or 2 weeks since it's a new phone and the parts are not readily available. Really..??? First of all you sell a defective phone, and then you say parts are not available?? If it's not available it's your problem, why should the customer suffer. You know how much I am pissed off while writing this review, but since it's a public post I somehow stopped myself from writing some slangs and scolding this HTC for making such phones. But my honest suggestion, please please don't buy this phone and waste your money.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.