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HMD Global trademarks the Asha brand, new smartphones incoming?

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By Cosmin Vasile

Published: Jan 10, 2018, 6:28 PM

Finnish company HMD Global borrowed the Nokia brand to make smartphones and they're doing a pretty good job. However, that doesn't stop HMD from trying to do even better.

It appears that HMD transferred another well-known brand that will probably help it sell even more devices. The “Asha” brand belonged to Nokia before Microsoft acquired the company's mobile division, but when the Redmond finally bought Nokia's mobile business, it also got the Asha brand.

Since there's no official announcement, it's yet unclear how HMD Global was able to trademark the Asha brand, but the Finnish company must have negotiated the deal with Microsoft.

Either way, the main question is whether or not HMD plans to revive the Asha brand. Are we going to see new Asha phones anytime soon? Is the brand still going to sell as well as it did in the old days? I guess time will tell.

source: EUIPO via Nokiamob

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Cosmin, a tech journalist with a career spanning over a decade, brought a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.