HMD Global trademarks the Asha brand, new smartphones incoming?


Finnish company HMD Global borrowed the Nokia brand to make smartphones and they're doing a pretty good job. However, that doesn't stop HMD from trying to do even better.

It appears that HMD transferred another well-known brand that will probably help it sell even more devices. The “Asha” brand belonged to Nokia before Microsoft acquired the company's mobile division, but when the Redmond finally bought Nokia's mobile business, it also got the Asha brand.

Since there's no official announcement, it's yet unclear how HMD Global was able to trademark the Asha brand, but the Finnish company must have negotiated the deal with Microsoft.



Either way, the main question is whether or not HMD plans to revive the Asha brand. Are we going to see new Asha phones anytime soon? Is the brand still going to sell as well as it did in the old days? I guess time will tell.

source: EUIPO via Nokiamob

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5 Comments

1. sgodsell

Posts: 7430; Member since: Mar 16, 2013

Asha use to be the Nokia's feature phone brand. When Nokia was under Steven Elop. So now they are turning it into a smartphone brand name.

3. Arthurhkt

Posts: 725; Member since: Apr 19, 2012

I wonder what OS will be they running, S30+? Resurrect Symbian? or Android go?

4. Shubham412302

Posts: 581; Member since: Nov 09, 2011

Probably android go.

5. domfonusr

Posts: 1087; Member since: Jan 17, 2014

They won't be resurrecting Symbian. I would personally love it if they did, but no... they won't do that. Chances are that either they will come up with Kai OS, a hybrid OS somewhere between a feature phone and a smartphone, or they will put Android Go on it.

6. JC557

Posts: 1919; Member since: Dec 07, 2011

Maybe they could revive MeeGo as that was pretty good... On the topic of things I'd like to see revived, I definitely would love to see a reboot of WebOS and maybe it would get Google off it's ass and actually be quick to fix issues brought up by the users and devs.

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