Google's new mobile ads know all about you, try to match you up with helpful apps

Google's new mobile ads know all about you, try to match you up with helpful apps
Google's app install ads can be found on its mobile search engine site

Google's app install ads can be found on its mobile search engine site

On Tuesday, Google announced a number of changes to the mobile ads on its search engine and YouTube. Instead of users seeing ads related to the search keywords they enter on both sites, the ads they will see are now based on their own habits. Your personal habits are obtained by Google based on the apps you use every day, and purchases you make on your phone or tablet. As an example, Google says that someone who uses an app to measure how far they run, could see ads offering to install an app that measures consumption of food and calories

Google found that 80% of apps are used once and then deleted. To give developers another crack at these users, Google announced a new app re-engagement campaign in AdWords for both search and display. These ads will take users directly inside already installed apps. Google gives an example of a guy with the HotelTonight app installed on his phone. If he uses Google.com on his handset to search for hotels in San Francisco, he will be taken directly to the page of the HotelTonight app that deals with hotels in San Francisco, instead of the landing page for the app.

These new app install ads are becoming the rage, and have been adopted by companies like Yahoo and Facebook.

source: Google

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14 Comments

1. vincelongman

Posts: 5628; Member since: Feb 10, 2013

What ads? (Thanks AdAway/AdBlock)

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

That, and my phone comes with ad blocking for apps, plus I have Lucky Patcher, which also blocks in apps ads...

2. express77 unregistered

I hate ads.

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I hate ads. I hate Google. I wish they would figure out something else to contribute to Planet Earth other than drowning it in ads, corrupting everything with their spyware, and selling our lives to the NSA.

4. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

As if google is the only one under NSA's radar....

5. hurrycanger

Posts: 1756; Member since: Dec 01, 2013

1. Turn off your devices. 2. Go find a cave. You're safer there. No ads, and no spyware from Google. You can also believe the NSA won't know about your life without the help of Google.

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

Microsoft is ten times worse, and Apple is no better in this New World Order...

10. Ric.B

Posts: 8; Member since: Jun 17, 2013

For decades we get freeview on the telly because of ads, one of reasons why our favorite sports continue to be available for our entertainment is because of ads, ad dollars is one of the main revenue stream of websites like phonearena that allow these websites to survive. Nothing wrong with ads at all and you should try to get rid of your hatred of them.

12. jroc74

Posts: 6023; Member since: Dec 30, 2010

Please dont bring logic and reason into this...it wont be welcome. +1..

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

They do: http://www.google.org/ Make a cup of coffee....sit back, relax and have a read.... And while you are reading..I will leave a few more for you: http://www.eweek.com/cloud/google-helping-philippines-typhoon-victims-with-online-services.html http://www.google.com/tsunami_relief.html http://www.wsipolarisdigital.com/blog/google-helps-victims-of-new-zealand-earthquake-find-loved-ones https://www.google.org/crisisresponse/ http://tech.fortune.cnn.com/2011/03/11/google-deploys-people-finder-to-help-japanese-quake-victims/ There was another one...forgot the headline for it....cant find it right now. Your welcome. See..I know about this because I actually do read the news....thats positive...not always negative.

13. jroc74

Posts: 6023; Member since: Dec 30, 2010

By the way....threatening the President over the phone land lines and having the call traced...that doesnt involve Google.

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

@shuaibhere, hurrycanger: Some of us want to live another way. “Write about this man who, drop by drop, squeezes the slave's blood out of himself until he wakes one day to find the blood of a real human being--not a slave's--coursing through his veins.” ― Anton Chekhov

7. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

You live however you want...i have no problem with it... What I said is google is not only one who NSA has acess to as you're making it to be..... To stay away from NSA's radar..use nokia 3310...heck I read somewhere that NSA has found a way to spy you with the help of text message...so that too wouldn't help you...

14. hurrycanger

Posts: 1756; Member since: Dec 01, 2013

shuaibhere got the same point as mine. Like I said, "You can also believe the NSA won't know about your life without the help of Google." Though at the end of the day, there are a lot more ways for the NSA to spy on people. But yeah, I understand what you're saying. Sometimes I want to have that "another" option, too.

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