Facebook could launch its mobile ad network this month

Facebook could launch its mobile ad network this month
With Facebook holding its Developer Conference on April 30th, there is speculation that the social media network will use that opportunity to introduce its own mobile ad network. This move would allow developers and publishers to use Facebook's data to better target ads. And Facebook gets a slice of the pie even when its users are on a non-Facebook mobile site.

Back in January, we told you that Facebook was testing its own mobile ad network, to post ads on free third party apps. With all of the information that Facebook has on you (don't kid yourself, they know you better than your own mom does), it can serve up some tasty, relevant ads that are perfectly suited for you.

Originally, Facebook gave a wide berth to the idea of starting a mobile ad network, because it had no mobile ads to put on other sites. But when you consider that the company generated $1.24 billion in revenue from mobile ads over the final quarter of last year, it sure sounds like it can deliver and network a large number of mobile spots. The company will be coming in late to a crowded space where Google's AdMob, Apple's iAd and many others lie. More than 50% of Facebook's mobile ads are "app-install" ads where mobile users click on the ad to install the app that paid for the ad. As if Facebook needed more competition, Twitter has started pushing out "app-install" ads of its own.

On Wednesday, Facebook will report its quarterly earnings, and we should have a better idea of how important a mobile ad network will be to its future growth. In Q4 of 2013, mobile ads made up more than half the amount of Facebook's ad revenue.

source: Recode via AndroidCentral

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7 Comments

1. james1

Posts: 97; Member since: Mar 16, 2013

And the ads continue to ruin mobile experience. Next thing you know, mobile os's will be flooded with ads.

2. Jurdiales

Posts: 138; Member since: Oct 10, 2012

ADS, ADS, ADS, OMG! Why? The worst things in this world are: DLCs, mexican show Laura's, spam, and ads!

3. kotan24

Posts: 304; Member since: Oct 29, 2012

Oooh no I love spam ham!!!

4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

As if the ghetto called "free apps with ads" needed another ad network. I guess this is why FWD.us wants billions more people on the Internet -- to spam them with FB ads? Silicon Valley Tech Companies -- making your life a little worse each and every day.

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

oh joy, more ads for me to block...

6. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

I don't know what problem does people have with ads...... ads are major source of revenue of hard work of developers.... people don't work for free.....and sites like phonearena are running on basis of revenue from ads........what do you want??..... that developers put thousands of hours on coding and making apps and games and they do it for free??...... and when developers put in-app purchases you complaint more and when they charge money for download than you sideload apps....

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I don't think anyone is saying developers should work for free. Many developers were doing just fine on iOS before ads. Keep in mind, from a customer point of view, ads do nothing good for the customer experience. The developer chooses to make an app with spyware (which is what ad networks are) and distracting ads and giving it away for free instead of making an app that is nice to use and costs $0.99 to buy. Many developers have gone the ad route, but many users are unhappy with this. FB pushing their mobile ad network (spyware) onto the platform so all apps can potentially have FB spyware in them is really not so compelling for customers.

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