Google will bring ads and more e-commerce options to AI Assistant as part of monetization strategy

Google will bring ads and more e-commerce options to AI Assistant as part of monetization strategy
Google ads exec Sridhar Ramaswamy offered a look at the company's plans to profit from its free Google Assistant for smartphones and smart devices. Researching and developing a service like this is a huge undertaking, so it's only natural that Google will look for ways to monetize it without hampering the user experience.

Thus, big G plans to introduce advertisements and more e-commerce options to the assistant. Both can be potentially useful to users of the application and integrate nicely within its existing functionality. So we choose to remain optimistic about this.

The Assistant already has the capabilities for shopping, letting users purchase items from select partners. Ramaswamy is adamant that Google's monetization strategy is "more transactional than ads," which sounds reassuring. Additionally, consumer experience remains in priority, while generating dividents comes after. Google is pitching the Assistant to marketers, however, inviting them to push data to the company to be included in Assistant results.

A feature that lets consumers ask for locations selling specific items was demonstrated at a recent Google keynote. A query that goes like "Okay Google, where is the nearest place I can buy item X" nets the sought results.

The free voice assistants by the likes of Microsoft, Apple, and Amazon are very particular revenue sources for each company. Cortana and Siri add meaningful value to their respective companies' hardware business money makers – computers and iPhones.

Amazon's Alexa, meanwhile, is a fully capable shopping assistant with functionality essential to the retailer's bussines. Google, so far, lacked such directive with its Assistant, but it appears to have figured out how to turn it into a revenue source.



4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I think Google Home Ads are few and very subtle so i don't mind it. Good to see, they are adding new feature presented in their I/O 2017.

3. joevsyou

Posts: 1093; Member since: Feb 28, 2015

thats fine... I never use google assist. I used to use google now on tap ALL the freaking time then they replaced it with that garbage that does 1/10th of the things google now did

2. Tythas

Posts: 38; Member since: Jul 30, 2015

Ads on Google Assistant? Gross

1. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

Often blown away at the AI in the Google Home (GH). So started talking to it and then long pause and it comes back with a "yes" but with a perfect human inflection. Then I say "I forgot" and she comes back with "no worries happens to me all the time". Couple days later I start a command and get the "yes" but I say "nevermind" and it indicates "Yes let's move forward". It is picking up some very fine nuances and acting very human like. We have had the Echo since it launched and it is very noticeably a computer device with commands you memorized, etc. But the responses also change and I guess from Google crawling the web all these years it learned how to respond to humans in a human type manner. Use a lot of tech and the Google Home is easily the most impressive piece of tech I have used.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless