Google might nix the Nexus portfolio in 2015, replace it with Play Edition gear

Google might nix the Nexus portfolio in 2015, replace it with Play Edition gear
Russian blogger Eldar Murtazin seems to be on fire these days, predicting left and right the decisions brewing over at the powers that be in the mobile industry. After hinting that Samsung is yet undecided whether to announce the flagship Galaxy S5 at the MWC expo on February 23rd, or schedule a separate event in mid-March, he is now claiming there will be no more a Nexus line, starting with 2015.

That's right, Google might be decided to nix its own Nexus brand of mobile gear, and replace it with Google Play Editions from various manufacturers, as it has started doing already. This would certainly result in reduced backlash amongst chief Android makers, which rightfully view the Nexus line as a threat to their own handsets that they can't afford to sell at cost like Google. 

On the other hand, Google will still have Motorola, so it is perfectly capable of just releasing Moto Play Editions, or inventive phones like the Moto X and Moto G, which seems to do the trick in the quest for expanding Android's market share as successfully as the Nexus line for now. According to Murtazin, there's a chance that the Play Edition devices be renamed into something else, too.

source: EldarMurtazin (Twitter)



44. docj8404

Posts: 73; Member since: Jan 23, 2013

Google should of NEVER released their Nexus devices at such a low price point to begin with. I will happily pay $499 - $599 for a high end device with high end specifications & software features. There's an inherent sentiment of "cheap" that comes along with a flagship sold at an entry level price & quite frankly, I think it'll be near impossible to get people to pay $649 now that they've become accustomed to something much less expensive. Sad.

42. joseram695

Posts: 79; Member since: May 28, 2012

My concern is would they still be affordable priced like the nexus line phones?

41. Rager722 unregistered

Think the UNTHINKABLE! Nokia Nexus!!!!! The world ends right after that.

39. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

You guys are missing the point. Google like anyone else, is in business to make money. The Nexus brand doesn't sell well. Google sold appro. 3 million Nexus 4, that is nothing. Devices are not mainstream, and don't sell well with the general population.

38. Phonecall01 unregistered

This is not necessarily a bad thing. "Nexus" is just a brand. I think a "Play edition" of various Superphone coming out soon would be pretty bad ass. hint: Play edition S5, Z2, G2. I only wish Nokia would get in on this. A Play Edition 41MP like device would be quite something.

40. renz4

Posts: 319; Member since: Aug 10, 2013

stock android is one thing but what people really care about nexus is price. of course the Play Edition can give you nexus experience on other device but often the price will still the same as the non Play Edition counterpart. nexus program might not affecting google big partners like samsung but for much smaller partner it is hard to compete with google selling at cost. google can still make profit from Play store but for partners most of them only rely on hardware sales to get profit.

37. Stuntman

Posts: 843; Member since: Aug 01, 2011

Android manufacturers don't like being undercut by Google in price.

36. JonBjSig

Posts: 176; Member since: Nov 17, 2011

How reliable is he? I think I'll remain sceptical until someone that actually works at Google says something about it.

35. MobileNico

Posts: 96; Member since: Aug 26, 2012

Sad news, if true. Solid phones built as Google intends with top-end specs and stock Android is all I want. And dat price! I'm sure there are many who agree with me. I suppose there's always Motorola. Sigh.

31. bilalahmed247

Posts: 10; Member since: Dec 04, 2013

if this happen i have to leave android

29. networkdood

Posts: 6330; Member since: Mar 31, 2010

that is fine, I guess, I will save more money for a Note 3 or 4, whenever I decide to change out phones, again.

28. imkyle

Posts: 1117; Member since: Nov 18, 2010

They better lower the costs of the Google Play Editions phones then. You cannot go from $349 for a phone to $649.

26. Diazene

Posts: 129; Member since: May 01, 2013

I hope he's wrong

30. bilalahmed247

Posts: 10; Member since: Dec 04, 2013

he is wrong beacuse he hate Nexus line


Posts: 1461; Member since: Mar 09, 2010

Getting a pure Nexus device for the 1st time I can say that the Nexus 5 "Nexus" brand should be continued. To drop the line so that greedy partners can make sales is ridiculous. Samsung makes lots of sales, and prove's that the Nexus line does not really affect sales if the phones are what the main stream consumer desires. Greedy partners wanting to sell play edition versions will fail because they are over charging way too much for in my opinion less smoother performing devices in most cases. Plain Vanilla Nexus devices with lower specs such as camera does not take away from partner sales. However if you want a smooth no bloat device I concede that the Nexus line should not go away. Device's like the S4, or Note 3 will always sell because of what they offer vs the plain Vanilla Android experience.

20. droidboy

Posts: 75; Member since: Nov 25, 2012

I am on verizon so no nexus for me anyway... But I love the nexus 7 tablets and I really hope they will have google play tablets with the great specs and fair pricing....

15. Professor

Posts: 223; Member since: Aug 02, 2013

I have and use a Nexus 4. I still have not buy a Nexus 5 because my reasons to upgrades are a slightly bigger screen and official LTE support (my Nexus 4 is set to get LTE)... But T-Mobile still don't have LTE (or still I have able to find a place where I can get LTE signal) in NYC not even with my girlfriend T-Mobile Galaxy S4. Once T-Mobile has LTE in NY then I upgrade my phone. There is no compelling reason before. I hope Google still selling Nexus 5 or 6 by then.

14. docj8404

Posts: 73; Member since: Jan 23, 2013

A lot of you probably won't agree, but I would welcome a slight price increase when it came to the Nexus line of devices, especially if I'm receiving a solid device all the way around. Google has "messed up" in the sense that it would be incredibly hard to return to pricing its Nexus devices at typical flagship prices after consumers have been accustomed to paying subcontract prices the past 2 years. I believe Google may be tired of taking a hit, however big, when it comes to pushing Nexus devices, so a rebranding of the Nexus line may be a viable way of changing this. Marketing marketing marketing. On the bright side, maybe Google won't have to charge $49.99 for a semi-functional case in order to recoup lost hardware profits anymore.

13. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

I saw some changes coming to the Nexus line but I thought it would just be some rebranding because of the design differences between the Nexus 5 box and previous boxes... Google clearly wanted it to be perceived differently. I just hope it is rebranding and I'll still be able to pay $400 for a 32gb phone with great hardware and software.

8. boosook

Posts: 1442; Member since: Nov 19, 2012

Seems logical. It was clear that the game had to end, at last.

10. sss_ddk

Posts: 76; Member since: Mar 05, 2013

Wondering why the "at last". How was the Nexus line bothering you?

7. N3Z1droid

Posts: 89; Member since: Jan 02, 2014

You are too much dreaming :)

4. bkzebraphone

Posts: 38; Member since: Dec 12, 2012

That kinda sucks IMO. Now we really have to dish out like $500+ to get a flagship phone. The nexus was high specs, latest android updates but also affordable. Or more affordable than most flagships off contract. At least motorola makes good quality phones with reasonable price. I guess we'll just wait and see.

3. LoveHater

Posts: 235; Member since: Oct 09, 2013

haa sony didn't even get a chance

2. Rager722 unregistered

So who's manufacturing the last nexus device?

6. alterecho

Posts: 1106; Member since: Feb 23, 2012

I think the honors should go to Sony. Also, i think 'Play edition' will be renamed to just 'Nexus edition' or just 'Nexus'.

11. EgyDroid

Posts: 111; Member since: Oct 10, 2013

Sony. Yes Change name to nexus. don't thing so e.g: Galaxy s5 nexus doesn't fit.. But PLEEEEEASE sony nexus, PLEEEEEEEASE

21. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yes sir a waterproof Nexus from Sony would be so SWEET!!! I am so with you. +1

43. Atlas

Posts: 158; Member since: Apr 15, 2012


33. MobileNico

Posts: 96; Member since: Aug 26, 2012

Sony would be a decent choice to manufacture the next Nexus. A waterproof phone with a great camera and stock Android would very likely be a winner for Google. But Sony has yet to release a winner by themselves, so perhaps this is why they haven't gotten their 15 minutes of Nexus fame.

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