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Google might nix the Nexus portfolio in 2015, replace it with Play Edition gear

Posted: , by Daniel P.

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Google might nix the Nexus portfolio in 2015, replace it with Play Edition gear
Russian blogger Eldar Murtazin seems to be on fire these days, predicting left and right the decisions brewing over at the powers that be in the mobile industry. After hinting that Samsung is yet undecided whether to announce the flagship Galaxy S5 at the MWC expo on February 23rd, or schedule a separate event in mid-March, he is now claiming there will be no more a Nexus line, starting with 2015.

That's right, Google might be decided to nix its own Nexus brand of mobile gear, and replace it with Google Play Editions from various manufacturers, as it has started doing already. This would certainly result in reduced backlash amongst chief Android makers, which rightfully view the Nexus line as a threat to their own handsets that they can't afford to sell at cost like Google. 

On the other hand, Google will still have Motorola, so it is perfectly capable of just releasing Moto Play Editions, or inventive phones like the Moto X and Moto G, which seems to do the trick in the quest for expanding Android's market share as successfully as the Nexus line for now. According to Murtazin, there's a chance that the Play Edition devices be renamed into something else, too.

Google might nix the Nexus portfolio in 2015, replace it with Play Edition gear

source: EldarMurtazin (Twitter)

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posted on 27 Jan 2014, 03:51 7

1. vedraj (Posts: 77; Member since: 04 Oct 2013)

that means will there be another nexus this year??

posted on 27 Jan 2014, 05:13 9

12. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)

HTC should make the next Nexus

posted on 27 Jan 2014, 11:09 2

32. MobileNico (Posts: 68; Member since: 26 Aug 2012)

No, they shouldn't. What have they made in the past year (or two, even) that justifies them making the next Nexus? The One is the only standout device they've released, but A) the camera is sub-par B) there was a Play Edition made of it. I do love the premium build and sound quality of it, so if they could incorporate that while improving the camera quality for a Nexus device, they might have something there.

posted on 01 Feb 2014, 08:54

45. jdot104 (Posts: 95; Member since: 17 Jun 2011)

I agree. I'd like for Sony to make the next Nexus, but in order to follow the Nexus 5 they're gonna have to keep the costs down. Waterproofing isn't a big deal so they can scrap that.

posted on 27 Jan 2014, 03:52

2. Rager722 (Posts: 319; Member since: 30 Jan 2013)

So who's manufacturing the last nexus device?

posted on 27 Jan 2014, 04:30 2

6. alterecho (Posts: 1099; Member since: 23 Feb 2012)

I think the honors should go to Sony.
Also, i think 'Play edition' will be renamed to just 'Nexus edition' or just 'Nexus'.

posted on 27 Jan 2014, 04:50 5

11. EgyDroid (Posts: 111; Member since: 10 Oct 2013)

Sony. Yes

Change name to nexus. don't thing so

e.g: Galaxy s5 nexus
doesn't fit..


posted on 27 Jan 2014, 07:57 1

21. SuperAndroidEvo (Posts: 4888; Member since: 15 Apr 2011)

Yes sir a waterproof Nexus from Sony would be so SWEET!!!

I am so with you.


posted on 30 Jan 2014, 12:57

43. Atlas (Posts: 158; Member since: 15 Apr 2012)


posted on 27 Jan 2014, 11:12

33. MobileNico (Posts: 68; Member since: 26 Aug 2012)

Sony would be a decent choice to manufacture the next Nexus. A waterproof phone with a great camera and stock Android would very likely be a winner for Google. But Sony has yet to release a winner by themselves, so perhaps this is why they haven't gotten their 15 minutes of Nexus fame.

posted on 27 Jan 2014, 03:54

3. LoveHater (Posts: 180; Member since: 09 Oct 2013)

haa sony didn't even get a chance

posted on 27 Jan 2014, 03:59 2

4. bkzebraphone (Posts: 37; Member since: 12 Dec 2012)

That kinda sucks IMO. Now we really have to dish out like $500+ to get a flagship phone. The nexus was high specs, latest android updates but also affordable. Or more affordable than most flagships off contract. At least motorola makes good quality phones with reasonable price. I guess we'll just wait and see.

posted on 27 Jan 2014, 04:31

7. N3Z1droid (Posts: 89; Member since: 02 Jan 2014)

You are too much dreaming :)

posted on 27 Jan 2014, 04:33 1

8. boosook (Posts: 1442; Member since: 19 Nov 2012)

Seems logical. It was clear that the game had to end, at last.

posted on 27 Jan 2014, 04:45 5

10. sss_ddk (Posts: 74; Member since: 05 Mar 2013)

Wondering why the "at last". How was the Nexus line bothering you?

posted on 27 Jan 2014, 05:59 1

13. alrightihatepickingusernames (Posts: 474; Member since: 29 Dec 2013)

I saw some changes coming to the Nexus line but I thought it would just be some rebranding because of the design differences between the Nexus 5 box and previous boxes... Google clearly wanted it to be perceived differently. I just hope it is rebranding and I'll still be able to pay $400 for a 32gb phone with great hardware and software.

posted on 27 Jan 2014, 06:21

14. docj8404 (Posts: 73; Member since: 23 Jan 2013)

A lot of you probably won't agree, but I would welcome a slight price increase when it came to the Nexus line of devices, especially if I'm receiving a solid device all the way around. Google has "messed up" in the sense that it would be incredibly hard to return to pricing its Nexus devices at typical flagship prices after consumers have been accustomed to paying subcontract prices the past 2 years. I believe Google may be tired of taking a hit, however big, when it comes to pushing Nexus devices, so a rebranding of the Nexus line may be a viable way of changing this. Marketing marketing marketing.

On the bright side, maybe Google won't have to charge $49.99 for a semi-functional case in order to recoup lost hardware profits anymore.

posted on 27 Jan 2014, 06:26

15. Professor (Posts: 223; Member since: 02 Aug 2013)

I have and use a Nexus 4. I still have not buy a Nexus 5 because my reasons to upgrades are a slightly bigger screen and official LTE support (my Nexus 4 is set to get LTE)... But T-Mobile still don't have LTE (or still I have able to find a place where I can get LTE signal) in NYC not even with my girlfriend T-Mobile Galaxy S4. Once T-Mobile has LTE in NY then I upgrade my phone. There is no compelling reason before. I hope Google still selling Nexus 5 or 6 by then.

posted on 27 Jan 2014, 07:45

20. droidboy (Posts: 51; Member since: 25 Nov 2012)

I am on verizon so no nexus for me anyway... But I love the nexus 7 tablets and I really hope they will have google play tablets with the great specs and fair pricing....

posted on 27 Jan 2014, 08:20

22. QWIKSTRIKE (Posts: 1276; Member since: 09 Mar 2010)

Getting a pure Nexus device for the 1st time I can say that the Nexus 5 "Nexus" brand should be continued. To drop the line so that greedy partners can make sales is ridiculous. Samsung makes lots of sales, and prove's that the Nexus line does not really affect sales if the phones are what the main stream consumer desires. Greedy partners wanting to sell play edition versions will fail because they are over charging way too much for in my opinion less smoother performing devices in most cases.

Plain Vanilla Nexus devices with lower specs such as camera does not take away from partner sales. However if you want a smooth no bloat device I concede that the Nexus line should not go away. Device's like the S4, or Note 3 will always sell because of what they offer vs the plain Vanilla Android experience.

posted on 27 Jan 2014, 08:47

26. Diazene (Posts: 129; Member since: 01 May 2013)

I hope he's wrong

posted on 27 Jan 2014, 10:52

30. bilalahmed247 (Posts: 10; Member since: 04 Dec 2013)

he is wrong beacuse he hate Nexus line

posted on 27 Jan 2014, 09:21

28. imkyle (Posts: 1085; Member since: 18 Nov 2010)

They better lower the costs of the Google Play Editions phones then. You cannot go from $349 for a phone to $649.

posted on 27 Jan 2014, 09:50

29. networkdood (Posts: 6330; Member since: 31 Mar 2010)

that is fine, I guess, I will save more money for a Note 3 or 4, whenever I decide to change out phones, again.

posted on 27 Jan 2014, 10:54

31. bilalahmed247 (Posts: 10; Member since: 04 Dec 2013)

if this happen i have to leave android

posted on 27 Jan 2014, 11:20 1

35. MobileNico (Posts: 68; Member since: 26 Aug 2012)

Sad news, if true. Solid phones built as Google intends with top-end specs and stock Android is all I want. And dat price! I'm sure there are many who agree with me. I suppose there's always Motorola. Sigh.

posted on 27 Jan 2014, 12:21

36. JonBjSig (Posts: 176; Member since: 17 Nov 2011)

How reliable is he?
I think I'll remain sceptical until someone that actually works at Google says something about it.

posted on 27 Jan 2014, 17:47 1

37. Stuntman (Posts: 836; Member since: 01 Aug 2011)

Android manufacturers don't like being undercut by Google in price.

posted on 27 Jan 2014, 17:56 1

38. Phonecall01 (unregistered)

This is not necessarily a bad thing. "Nexus" is just a brand. I think a "Play edition" of various Superphone coming out soon would be pretty bad ass. hint: Play edition S5, Z2, G2. I only wish Nokia would get in on this. A Play Edition 41MP like device would be quite something.

posted on 27 Jan 2014, 19:27

40. renz4 (Posts: 319; Member since: 10 Aug 2013)

stock android is one thing but what people really care about nexus is price. of course the Play Edition can give you nexus experience on other device but often the price will still the same as the non Play Edition counterpart. nexus program might not affecting google big partners like samsung but for much smaller partner it is hard to compete with google selling at cost. google can still make profit from Play store but for partners most of them only rely on hardware sales to get profit.

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