Google hiring advisors to help Google Glass users1
In addition to those who purchased Google Glass at Google I/O, there are 8,000 lucky winners who won the #IfIHadGlass contest and most likely a large number of them will require some help too. This is such a different device that even the most tech savvy individual is going to have some problems learning how to use Google Glass flawlessly. By having the advisors ready to lend a hand, Google hopes that stories about Google Glass being too difficult to use don't start appearing in the press, scaring off the public.
source: 9to5Google via AndroidAuthority