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Google Play now offering free trials for in-app subscriptions

By Michael Heller

Updated: Oct 09, 2012, 8:25 PM

Android

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Google Play now offering free trials for in-app subscriptions

The Google Play Store has had in-app subscriptions available since May, and the feature really came into fruition in June when the Nexus 7 was released and magazines were added to the store. Now, in-app subscriptions are getting even better with the option to offer free trials.

As of today, developers can now add in the option to offer free trials for its in-app subscriptions. The free trial must be at least 7 days, but over that, it can be as long as the developer wants (although we don't really expect too many trials that last much longer than about 2 weeks.) The purchase will go through as a transaction for $0.00, and users will get an e-mail detailing the deal. When the trial ends, the full amount of the subscription will automatically be charged, unless the user cancels.

It seems like a pretty solid way to try to get more people interested in magazines in Google Play, and any other subscription services that are offered.

source: Android Developers via Droid Life

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Michael Heller is known for his clear and informative articles on mobile technology. He explores important topics such as the rollouts of 5G networks and the advancements in mobile payments, offering readers insights into the evolving tech landscape.