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Go, shorty, it's Beyoncé! Apple leaning on artists and labels to get more iTunes exclusives

Go, shorty, it's Beyoncé! Apple leaning on artists and labels to get more iTunes exclusives
Streaming services like Spotify or Pandora, might have begun encroaching on iTunes territory, forcing Apple to react, as per the latest music industry insider rumors. LA Times reports that Apple has begun pressuring labels, as well as individual artists, to provide it with more exclusive content like the last Beyoncé album.

The surprise self-titled album broke digital records, and had sold more than three million copies, as of January. The album achieved "one more thing," too, as it establishes a precedent for iTunes, as a place where world-class album exclusives are born. This model has served well for entertainment juggernauts in the movie and TV series business like HBO, and now Netflix, with its original series, so Apple wants to double down on the potential, it seems.

Just as music downloads cannibalized CD sales, now streaming eats the pie of download services like iTunes, which holds the whopping 80% of the market. It's not that the iTunes' market share is eroding, just that the total number of sales is depressing, realizing a 12% decline year-on-year, in January and February alone. That is why Apple created its own iTunes Radio streamer, it seems, and is apparently looking to bolster its exclusives score, in order to ramp up downloads again.

source: LATimes

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5 Comments

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

If a group I like does do an iTunes exclusive, I won't buy it. I'll just put on my dread pirate hat. Then again, other than U2, I don't imagine many of the groups I'm into being super Apple friendly, or prone to giving them exclusives. Putting pressure on Christina Scabbia will likely only piss her off.

2. darktranquillity

Posts: 285; Member since: Feb 28, 2012

another reason to dislike apple products

5. StringCheese01

Posts: 64; Member since: Jan 27, 2012

most of their exclusive music is ratchet anyway (xcept da queen B)

3. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Wouldn't mind if you could just you know, use a browser instead of POS itunes to buy music. No, I'm not buying an iphone.

4. pookiewood

Posts: 631; Member since: Mar 05, 2012

WTH would an artist alienate their fans like this? I'm not really a Bey fan but I guess if anyone can do this and still sale well it'd be her and *yawwwn* Jay.

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