George Costanza becomes the first Google Wallet customer
In selecting a well known character to help promote the service, Google could not have come up with a better one than Seinfeld's George Costanza. You might remember the episode where Jerry is convinced to use a European-style purse instead of a wallet, and suggests that George do the same to stop his back pain which Jerry is convinced comes from George's propensity to carry a fat, over-stuffed wallet in his back pocket. Goerge won't switch and you can see some of the hilarity that ensues in this spot from Google.
source: YouTube via AndroidCentral