Forecast for LG's current quarter includes a new company record for smartphone sales
For LG, this is uncharted territory. The company has never before sold as many as 5 million smartphones in a month, with the previous record being the 4.4 million units it sold in Q4 2013. Analysts believe that 60 million is the magic number needed to put LG's mobile operations in the black for the year. Thanks to high marketing costs (mostly to challenge Apple and Samsung), LG's mobile division reported a $42 million operating loss for the fourth quarter of last year.
LG has been churning out models to cover most price points. The LG "L" and "F" series cover the low to mid-range areas of the market, and is where LG is picking up much of its sales. But for the company to remain a major smartphone producer, it still needs to offer top-shelf models for the U.S. and other developed markets. The LG G2 was one of our selections for 2013's Best Smartphone and the LG G3 is rumored to be a Samsung Galaxy S5 killer. The 5.5 inch screen on the handset is expected to offer 1440 x 2560 QHD resolution, a fingerprint scanner and will be waterproof and dustproof. The Samsung Galaxy S5 has many of these features, except for the QHD screen, which is apparently expected to carry out this phone-icide. Speculation has the LG G3 getting unveiled next month, which could allow it to be launched in time to contribute to the current quarter's earnings.
source: YonhapNewsAgency via CNET