Experience HTC's BoomBass from new ad

Experience HTC's BoomBass from new ad
Back in September, we told you about HTC BoomBass. This is a portable cubic speaker that doubles as a stand for your smartphone. The accessory includes NFC and Bluetooth connectivity and a 1200mAh battery that provides 9 hours of music playback and 120 hours of standby time. At 64mm x 64mm x 64mm, the HTC BoomBass is small enough to fit in your pocket so that you can take it anywhere you go. The rubber on the bottom of the cube does a good job of keeping the BoomBass in place.

HTC has released an ad that shows you the BoomBass in action, while also promoting the sound that comes from the box. We should point out that the portable speaker works with HTC handsets that feature the stereo BoomSound speakers. Pairing it with your HTC handset is as simple as tapping your phone to the top of the BoomBass, which has a 30 foot range.

We're not sure how many of these HTC plans on selling, but a number of  HTC One, HTC One mini and HTC One max owners might find this cube under the tree this Christmas.

source: HTC



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

HTC finally produced a great ad displaying what it products offers. Keep it up!

2. Slammer

Posts: 1515; Member since: Jun 03, 2010

Too bad HTC lost me at non-removable batteries. At least Near Field Communication is showing its purposes. John B.

11. Beijendorf unregistered

What is it with everyone whining about non-replaceable batteries? How often do you replace your batteries, and more importantly WHY? I mean for goodness sake, if it's so you can have extra power there's mobile batteries you can just plug into your phone.

12. Slammer

Posts: 1515; Member since: Jun 03, 2010

Anode/Cathode battery technology hasn't changed in roughly 40 years. It is a bad design. The common rechargable battery is technically designed to accept a recharge but is not designed withstand a lot of recharging before degradation. We are essentially forcing 40 year old technology into very powerful modern day computational products that extract voltage from the weakest component of any electronic device. Just because the battery is made larger for capacity, doesn't equate to being more durable. The larger the battery, the larger the device. The larger the device, the larger the battery. It's a vicious cycle. There is far more complications and symptomatic issues than just holding a charge for a long amount of time. It is estimated that 42% of mobile device failures or deficiencies are caused by failed or shorted batteries. Flickering or blacked out screens. Sound degradation. Loss of memory. Constant power downs and reboots. Overheating (which is very bad for batteries). Lags during high usage. Constant recalibration or frequent needing to hard reset. Do any of these sound familiar? These are somethings the manufacturers doesn't want us to know about that can be caused by failing batteries. It's all about forcing the consumer to bring the device into the shop, tell the consumer it can't be fixed and take our 150 to 200 dollar deductable. You're out a couple of benjamins and the manufacture refurbishes the device for what they pay for a battery. Roughly 10 to 15 bucks. They then remake money on the refurbished that goes to someone else that you paid good money on. Non-removable batteries save consumers ton of cash and headaches and needless insurance claims. Manufacturers claim that they can make devices slimmer by sealing the battery. This is BS. Samsung and other handset manufacturers indigenous to asia and the UK have been able to retain removable batteries and yet design chasis' slimmer than sealed phones. It's all propoganda and mind manipulation. How would you feel if you purchased a high end stereo system such as onkyo or marantz and the battery in the remote failed? Or even a TV? If the battery is sealed, you would have to pay upwards of 200 to even 300 dollars for a new proprietary remote. Why should our phones or tablets that we pay good money for, be different and limited to manufacturer control? You look both ways before crossing a street. Why would you take a battery for granted? I've spent a good time around phones and electronics in my 52 years. I think I have a good grip on what this industry is trying to do to the consumer. We can accept the rhetoric, or express our desire to keep some consumer control in hand. Next time you have to bring your handset or tablet in for repair, remember this post. I'm not here to cry or bitch. I'm here to tell it like it is. John B.

13. Slammer

Posts: 1515; Member since: Jun 03, 2010

**Removable batteries save the consumers a ton.

15. Beijendorf unregistered

That is without a doubt the most eloquent and well-written answer I've ever read on the subject. That's even more surprising being on a comment section - thank you for taking the time to write it out. While neither I nor my friends have had any battery issues, and I cannot verify your numbers at the moment, I can see why you chose your stance. It's similar to my demands on open-source software on a smartphone - freedom of choice and reduced costs and issues. Where I live, there's a 3 year warranty on anything hardware related if it's due to production faults or similar, so the repair costs aren't really a problem for me and I prefer the sleek unibody design. But I certainly won't be puzzled by others asking for the choice of user-replaceable batteries. A bit of rebuke, if you'll have it; Built-in batteries are known to allow larger battery capacities in the same space, and as such give the users improved performance. They're not all evil. As for the battery technology, the technology is constantly improving, allowing for faster charging and for similar-sized batteries to hold a lot more charge. Complaining about the fundamentals of the technology is similar to complaining about us still using the processor technology as it were when it came out - in reality the technology is greatly refined from when it first came out. It'll keep getting refined until it can no longer be refined, at which point we'll likely see a paradigm shift as a result of a competing technology getting the upper hand. And example of this are the supercapacitors that are starting to become a viable option today, though they are still not up-to-par with current battery technology. This is similar to how cameras work today. We're slowly seeing a shift into computational photography since the legacy-type cameras can't be improved upon much more. This would have been impossible a few years ago due to lacking processor power.

16. Slammer

Posts: 1515; Member since: Jun 03, 2010

I have absolutely no problem with rebukes when it is done a mature way. It makes for healthy debate. Rechargable battery technology has evolved to implement higher quality materials to improve capacity and to eliminate memory tolerance issues. But, the basic priciple is still in place. We are forcing electron molecules to go one way to charge the cathode and then open the gate to allow discharge for energy. It is still 40 year old technology. The battery OEMs are considered the electronic version of the oil industry. They make money on batteries. Our generation had a design to make carburetors that would allow cars to obtain 150 miles to the gallon. These designs mysteriously disappeared. It is a shame we are building high quality vehicles and still only get averages of 30 mpg. Same with batteries. Why would OEMs want to make batteries last longer? They would lose money. The handset manufacturers are designing their software to compensate for the battery technology. But, it is a bandaid for underlying archaic technology. Until, a complete re-design is done with rechargable ideas that prove far more stable, I can't endorse sealing in the component that fails the most. Wireless charging is still far the worst of all charging. It is done by induction transfer which is high heat conductive. As explained in my last post, heat is a natural battery killer. Recharging wirelessly or by cord, creates heat. I replace batteries on expensive equipment roughly three times a week. Imagine if a 30,000 dollar oven was rendered useless due to a battery that can't be replaced. I'm not sure of your warranty but most warranties do not cover batteries after one year. Extended coverage generally does not cover them either. Who is left holding the financial responsibility of this? I can't justify these deductibles when I can purchase a battery for 30 dollars. While I desire to have very sleek designs on my phones, I feel my Galaxy SIV is a great example of a very slim design and battery accessibility in one package. And to be honest, I'm not a big Samsung fan. I miss my HTCs. But again, until battery technology greatly improves, I as well as others from the HTC camp, left them to have more control over a common issue that happens more than people think. John B.

3. aayupanday

Posts: 582; Member since: Jun 28, 2012

Sound in phones is the area where HTC is Unparalleled

9. Shatter

Posts: 2036; Member since: May 29, 2013

This will make any android device with OTGs audio support sound amazing. Samsungs phones have the best DAC in terms of sound quality/least distortion, HTC uses the best amps. FIIO e17 kills both, especially in the amp department. http://www.amazon.com/Fiio-E17-USB-Headphone-Amplifier/dp/B0070UFMOW/ref=sr_1_1?ie=UTF8&qid=1382734982&sr=8-1&keywords=fiio+e17

4. Epicness1o1

Posts: 309; Member since: May 30, 2013

HTC is finally making comercials,a few more and he is back on the track!

5. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

Yeah! HTC is really cool, I like him! :)

6. amats69

Posts: 1527; Member since: Nov 12, 2012

at last! now i know that htc is a boy :)

7. cezarepc

Posts: 718; Member since: Nov 23, 2012

There are better blue-tooth speakers out there that cost less than this. And you can use them with any bluetooth-enabled device.

8. Cdowd85

Posts: 17; Member since: Aug 06, 2013

Isn't this more of just a sub than a speaker?

10. Shatter

Posts: 2036; Member since: May 29, 2013

I wouldn't call it a sub, the proper term would be bass speaker. This device is not large/powerful enough to produce good lows like a subwoofer. It should do pretty good midbass though if its decently powerful and a good quality speaker. If you want a decent portable boombox with a real sub sony makes like a $100 Xplod that is okay.

14. Slammer

Posts: 1515; Member since: Jun 03, 2010

Knowledge I can use! I gave you a thumbs up. Great tip on speaker accessories. John B.

17. Eclectech

Posts: 355; Member since: May 01, 2013

I've had my HTC One for 6 months and am glad to announce I've had no issues with the battery. I love the design of my phone and wouldn't trade it for a phone with a removable battery. My insurance from Sprint covers the phone should the battery die. All in all, I'm good and even after six months, still love my phone.

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