DrawSomething for iPhone goes viral: 20 million users in just five weeks

DrawSomething for iPhone goes viral: 20 million users in just five weeks
When OMGPOP launched its DrawSomething social game for iOS, it probably never expected it to grow so quickly in so little time. The application that has you drawing things others have to guess, surged past 20 million downloads in the mere five weeks since it was made available on the App Store.

The 20 million users (12 million active users) it has now mean that it’s more popular than three-year old Foursquare and closing the gap on the extremely successful Instagram.

People love it - over the weekend users drew 3,000 pictures every second, adding in so the app can now brag with a billion pictures drawn in its short history.

Part of the reason for the mushrooming growth is the fact that this is a 2-player game, so many who liked the idea probably shared it with friends who also downloaded the app. Plus, celebrity endorsement from Miley Cyrus could have also helped.

Game developer OMGPOP, makers of the DrawSomething game, are using a freemium ad monetization model which rakes in six figure profits. Not bad for a relatively new game, is it?


source: BusinessInsider 

FEATURED VIDEO

9 Comments

1. dejahu

Posts: 35; Member since: Feb 01, 2012

These ideas for apps make me shake my fist that I didn't try to implement them first. This game has been around the yahoo games portal for years. Now only if I can be the first to develop an app that shows all possible words after plugging in your letters in Words With Friends. Those cheaters would buy it up in a flash. Honor code people, nobody do work on this.

5. smallcolabear

Posts: 82; Member since: Feb 18, 2012

They already have an app for that lol

2. ZayZay

Posts: 571; Member since: Feb 26, 2011

This game is so much fun! I am getting bored though now that I have all the colors and am repeating what I have been drawing.

3. christianqwerty

Posts: 467; Member since: May 05, 2011

Everyone at my school plays it, 3 of my teachers have been playing it on their iPad or iPhones during class. It's so fun.

4. BomberXL

Posts: 82; Member since: Jan 17, 2012

"Plus, celebrity endorsement from Miley Cyrus could have also helped." is that supposed to be a joke?

6. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

ikr...who cares

7. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Miley who?

8. jagon91

Posts: 13; Member since: Aug 03, 2010

This game got boring in less than a day... Not very fun when you have to "drawsomething" for over 30 people multiple times a day... >.>

9. smallcolabear

Posts: 82; Member since: Feb 18, 2012

However you dont have to do it mulitple times a day for 30 people you can play with 1 person every 3 days so it may be that its just not for you.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.