Chinese consumers losing interest in Apple and Nokia and turn to Samsung and domestic brands

Chinese consumers losing interest in Apple and Nokia and turn to Samsung and domestic brands
According to researcher Avanti, Apple's lead in China over Samsung in the "brand recognition" category is now a slim 1%. When Chinese consumers were asked which smartphone brand comes to mind immediately, 80.6% thought of Apple while 79.6% answered Samsung. And in the categories of "most anticipated smartphone purchase" and "most used smartphone brand," Apple trailed its Korean rival by a fairly large figure and is continuing to drop. Also losing popularity in China are other manufacturers like HTC and Nokia.

Moving up the list are domestic handset producers like Huawei, Lenovo and Xiaomi which are taking advantage of the home court advantage. Meanwhile, Nokia dropped from first place in the most used smartphone category in 2012 to third place this year, trailing Samsung and Apple. Huawei is fourth followed by HTC.

The survey shows some interesting trends. For example, a lot more Chinese consumers appear willing to make their next purchase an Xiaomi, a number far higher than the manufacturer's current market share. That is due to heavy interest in the Xiaomi Red Rice, a quad-core phone priced at the equivalent of $130 USD.
When surveyed about brand loyalty, Apple came in first followed by Samsung and Xiaomi. Nokia and Huawei round out the top five. For those using a brand out of the top five, by a large margin, more said they wanted to switch to a Samsung model than the number that said that they wanted to swap to an iPhone. For example, 33.8% of HTC owners in the country said that they would like to swap to a Samsung branded model eventually.

source: DigiTimes



1. Topcat488

Posts: 1419; Member since: Sep 29, 2012

Samsung say... You make right choice... I must be Chinese because i've made the same switch. Keep it up Sammy, updates on time, you listen to your consumer, you're simply the best.

22. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Sammy FTW

28. MartianMe unregistered

That's WTF i'm talking about my dudes!!!!.....oh yea!...fuq Alan F n apple.

2. maysider

Posts: 38; Member since: Aug 11, 2013

yes, chinese people are enough with fascism in their life....they prefer to not have another fascism in their phones so they choose Android

3. sri_tech

Posts: 188; Member since: May 21, 2013

Funny thing is today itself I read about Samsung struggles in China market. This is based on the factual numbers rather than some vague surveys about brand. Even though Samsung is selling record number of phones in China, their revenue is nearly same as Apple's. Chinese companies like Lenovo, Huawei, Xiomi are challenging Samsung by releasing high specced phones at lower prices.

5. Trex95

Posts: 2383; Member since: Mar 03, 2013

Samsung only mentioned that millions of shipment but how much did they solid?!!!!

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

When Sammy ships a phone, the phone is generally treated as a sold phone.

34. Googler

Posts: 813; Member since: Jun 10, 2013

I hear they just ship phones. Warehouse A ships to B, B ships to C, C ships to D, etc... until the last one ships back to A. The real headache is when someone skips a letter, causes total confusion in the process. Samsung built a billion dollar cell phone industry just by shipping phones around.

9. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

"When Chinese consumers were asked which smartphone brand comes to mind immediately, 80.6% thought of Apple while 79.6% answered Samsung." Umm, not for nothing... but that's a total of 160.2%. Was this not one, but two separate studies or something?

35. Stuntman

Posts: 843; Member since: Aug 01, 2011

Why couldn't more than one brand come to mind?

36. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Mainly... because the question is singular... which brand comes to mind immediately, not brands. If there were more than one brand allowed as the option, then some background information into the nature of the survey should have been included.

14. piyath

Posts: 2445; Member since: Mar 23, 2012

Samsung RULZ....!!!

17. SingDaFire

Posts: 74; Member since: Jun 21, 2013

Samsung rulz cos of android..and they wil for couple more years wen it comes to selling more phones and that's where all ends.. iPhone has started going down and will continue so.. However someone is rising and will continue rising.. It is a challenger to every other OEM now and will fight hard to take its crown back.. Beware...

20. ngyixian96

Posts: 91; Member since: Feb 05, 2012

I'm Chinese and I prefer SONY

23. Rehankhan

Posts: 323; Member since: Oct 24, 2012

26. leolzn

Posts: 7; Member since: Aug 19, 2013

I was an apple iPhone user, but I switched to samsung because Apple got boring.

27. vincelongman

Posts: 5750; Member since: Feb 10, 2013

Agreed, I'm an iPod Touch user, I'm going to upgrade to Android because Apple have fallen too far behind.

30. tucutucu

Posts: 48; Member since: Aug 03, 2013

Poor you...the boy who got bored...

32. InspectorGadget80 unregistered

The Chinese made a smart choice moving away from apple.

33. softfurryanus

Posts: 232; Member since: Jul 09, 2013

Nothing new here.

37. Lifengineer

Posts: 44; Member since: Dec 15, 2011

I totally agree! If I were Chinese I would be a very proud one and would buy only Chinese phones like Xiaomi or Huawei!

* Some comments have been hidden, because they don't meet the discussions rules.

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