Check out these ads for mobile carrier Three; "When stuff sucks make it right"

Check out these ads for mobile carrier Three;
U.K. carrier Three sounds like it is about to take a page out of the T-Mobile playbook. According to the mobile operator's web site, "The mobile industry sucks, and for too long it's gone unchallenged. At Three, we're changing all that. From being charged expensive roaming fees, to having to pay extra for 4G, we're taking a stand to #makeitright."

A pair of new ads for the carrier star a Muppet-like character called Jackson. In the first ad, Jackson is having a bad day. He is rained on, attacked by a dog and when he finds shelter under an awning, a doorman chases him away. But a reflection in a puddle triggers the memory of his dad telling him to "make it right." From that moment on, things change. Our hero becomes a champion for the underdog, comforting a little girl who drops her ice cream and helping others in bad situations. It all culminates in a rousing final number.

In the second spot, the puppet says that "For years, mobile companies have been neglecting their customers." In a speech worthy of any of the presidential hopefuls in the U.S., Jackson introduces Three's new raison d'être. When stuff sucks, make it right. Sounds like a great mission statement for a mobile carrier.

Check out both ads in the video slideshow below.


source: Three via TechRadar

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4 Comments

1. gendo

Posts: 54; Member since: Feb 23, 2015

Do puppets suck?

2. carlemillward unregistered

Is this not an American site?

4. Planterz

Posts: 2120; Member since: Apr 30, 2012

It's Bulgarian, actually.

5. Fellwalker

Posts: 535; Member since: Apr 04, 2014

The video is as bad as my local coverage by 3. I just wish I'd been unable to see it.

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