Check out these ads for mobile carrier Three; "When stuff sucks make it right"
A pair of new ads for the carrier star a Muppet-like character called Jackson. In the first ad, Jackson is having a bad day. He is rained on, attacked by a dog and when he finds shelter under an awning, a doorman chases him away. But a reflection in a puddle triggers the memory of his dad telling him to "make it right." From that moment on, things change. Our hero becomes a champion for the underdog, comforting a little girl who drops her ice cream and helping others in bad situations. It all culminates in a rousing final number.
In the second spot, the puppet says that "For years, mobile companies have been neglecting their customers." In a speech worthy of any of the presidential hopefuls in the U.S., Jackson introduces Three's new raison d'être. When stuff sucks, make it right. Sounds like a great mission statement for a mobile carrier.
Check out both ads in the video slideshow below.
source: Three via TechRadar