Check out the latest Apple iPhone ad called "Parenthood"

Check out the latest Apple iPhone ad called
Apple has started running a new commercial for the iPhone that it created in-house. Named "Parenthood," the 60 second spot shows how the Apple iPhone 5s can be used as a tool to help parents interact with their kids. The handset is used as a video baby monitor, a thermometer for taking a child's temperature, and a video camera to film some of the wonders of nature.

Even when Mom is away on a business trip (well, that's what she told Dad anyway), she can help tutor Junior with his math through the use of flash cards and FaceTime. And an iPhone mounted on the handlebar of a stroller, helps Mom measure the amount of exercise she is doing while pushing her twins up a rather difficult trail.

The spot seems to be the perfect sequel to the most recent ad from Apple, that showed how the Apple iPhone can be used to help users stay in shape and monitor their health. A website that ties in to the "Parenthood" ad, provides a breakdown of each feature used in the commercial, including links to the third party apps employed. Other links take you to information about the native applications used, such as FaceTime.

To check out the latest iPhone commercial, click on the link below.



source: Apple (1),  (2) via AppleInsider

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)

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24 Comments

1. Planterz

Posts: 2120; Member since: Apr 30, 2012

No. If you need a cell phone to tell you how to be a good parent, then you shouldn't have kids in the first place.

2. zuckerboy

Posts: 898; Member since: Dec 22, 2011

as always its good ad

12. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I think it highlights Apple's strong point in focusing heavily on clear, accessible design in both hardware and software. As a parent carrying out a lot of work and juggling all that and the kids, playing around with an OS at a system level doesn't matter as much as getting things to work right.

16. Finalflash

Posts: 4061; Member since: Jul 23, 2013

Problem is people pretty much know now that all platforms more or less can do what they showed in the ad. The differentiating factor isn't shown at all, which in Apple's case is now restricted to their ecosystem cohesiveness. All they showed was an iPhone doing remedial things that could be done with even Blackberry/Symbian phones.

17. androiphone20

Posts: 1654; Member since: Jul 10, 2013

You do know they still have to market their products right? I also saw a little hint on Homekit.

3. fzacek

Posts: 2486; Member since: Jan 26, 2014

Nothing that an Android or Windows Phone can't do...

5. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Well, Android, not so sure about WP.

4. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

I hate current Apple ads, so lame and cheesy.

7. fzacek

Posts: 2486; Member since: Jan 26, 2014

Androids can do the stuff they show in the ads, so they don't prove anything...

11. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Such a complex response requires an equally intellectual question, SO?

9. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Personally I don't like ads at all but I'm curious to know what was cheesy about this one?

13. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Well, this one is not that bad.

14. amiaq

Posts: 509; Member since: Jun 30, 2012

Apple does it in retina display - beat that Android!

6. Basharhd99

Posts: 100; Member since: Jul 05, 2012

I like it but they're putting a lot of scenes with water while the iphone 5s isn't water proof :/

21. buccob

Posts: 2944; Member since: Jun 19, 2012

Being a parent, and also an Xperia Acro S user... this was the first thing that came to mind with the ad... all I see was at least 2 iPhone 5s ruined by salt water and tap water... Last weekend on the other hand I had a great time at the beach and pool, taking pictures and video of my family and having my almost 3 y/o toddler learn to hold its breath underwater for a few seconds... GREAT PICS!

8. rangoj

Posts: 46; Member since: Mar 29, 2014

I think they use actors with smaller hands in their ads so that iPhone looks bigger :)

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

I a couple of months, you can put that lame @$$ comment to rest

19. refillable

Posts: 1071; Member since: Mar 10, 2014

Nevertheless, they are still late for 2 damn years.

15. promise7

Posts: 894; Member since: Jul 03, 2013

I don't like Apple's commercials ever since they started creating them in-house instead of using TBWA/Media Arts Lab as they usually do.

18. kyan-

Posts: 77; Member since: Apr 25, 2012

too bad the dad didn't have a galaxy s5 when baby sprayed him with the water hose

20. refillable

Posts: 1071; Member since: Mar 10, 2014

Much better are Samsung Galaxy S5's ads.

22. Reynolds1

Posts: 34; Member since: Jun 17, 2014

Always tuggin at the heartstrings to push units

23. Lycan155

Posts: 254; Member since: Nov 24, 2013

loooove it good ad

24. skymitch89

Posts: 1451; Member since: Nov 05, 2010

These are nothing that I can't do with my Note 3, or even my Epic Touch.

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