New ad for the Apple iPhone 5s focuses on health and third party fitness wearables
posted by Alan F. / Jun 05, 2014, 2:02 AM
Apple had the demographics right for the ad, which played during the first game of the Stanley Cup finals between the L.A. Kings and the New York Rangers (The Kings won game one, 3-2, in OT) and you probably will be able to catch the ad again Thursday night when the NBA Finals open. There should be a huge television audience watching the commercial as the Miami Heat take on the San Antonio Spurs in a re-match of last year's terrific seven-game battle, won by Miami.
Apple once again calls on its new tag line, "You're more powerful than you think," and employs a song from 1961 called Chicken Fat that was written in order to get children to exercise. You can watch Apple's latest television spot for its flagship smartphone, called "Strength," by clicking on the video below. It just might motivate you to get up early so that you can get a run in, before heading to the office.
source: Apple via SlashGear
Posts: 1106; Member since: Jan 22, 2014
Sammy started this curent with SHealt. And now we will see the market flouded. I think at this like a bonus of my mobile life but not the basic one.
posted on Jun 05, 2014, 2:12 AM 8
Posts: 560; Member since: Aug 31, 2013
This ad makes me want to fall sleep..if anything. Definitely not run.
posted on Jun 05, 2014, 2:18 AM 2
Posts: 186; Member since: May 28, 2014
Well the ad is supposed to make you buy iphones, NOT run.... people who run don't need an ad to get it done
posted on Jun 06, 2014, 7:37 PM 0
Posts: 3487; Member since: Oct 26, 2012
A very nice ad. I dunno why Phil Schiller needed to bash their marketing team for not coming up with good ads when its clearly their products and not their marketing team's fault. http://www.thedrum.com/news/20
P.S. @0:34 its 7-minute workout app. A very nice app if anyone interested in basic workout.
posted on Jun 05, 2014, 2:37 AM 0
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