British Vogue talks Apple Watch with Apple designers Jony Ive and Marc Newson

British Vogue talks Apple Watch with Apple designers Jony Ive and Marc Newson
We've told you a number of times that Apple considers the Apple Watch to be part jewelry, part tech icon. As a result, the company has been looking to promote the timepiece in magazines where Apple products had never appeared before. Recently, British Vogue editor Suzy Menkes sat down to talk Apple Watch with Apple design gurus Jony Ives and Marc Newson.

The panel was videod on Wednesday at the first inaugural Conde Nast International Luxury Conference. Some of the questions asked by Menkes revolved around the idea that Apple is bringing to the luxury market some concepts that are foreign to it. For example, you wouldn't normally hear a wealthy patron of the arts complain to her monied friends that Fendi is taking too much time sending out a promised update for its latest handbag.

Ive said that he thinks that Apple Watch will keep its looks over time. He says that software updates will be necessary since digital devices are different than mechanical ones. Apple's design chief also repeated something that he has said before. When designing the Apple iPhone, Ive and the rest of the team were motivated by the fact that they couldn't bear to use the smartphones that were available at the time. With the Apple Watch, the motivation was different since the design team loved the watches that they owned. According to Ive, the design team saw the wrist as being "a fabulous place for technology" and was inspired to create the watch.

The Apple Watch launched yesterday and there are five stores on the entire planet that are allowing you to come in and purchase one. Otherwise, you are limited to ordering online and waiting to as long as July (depending on the model ) for your timepiece to arrive.

source: BritishVogue via AppleInsider



1. waddup121 unregistered

Jony Ive, In Apple's cell since mid 90s.

8. seven7dust unregistered

put on a bit of weight eh !!! maybe thats why they were inspired to created the Apple watch for fitness !

13. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

hahaha I just love Jony Ive using his thick UK accent to convince ppl for every Apple product. His accent convinces more ppl over his designs lolz

21. engineer-1701d unregistered

hahaha this is great the old lady has no idea about tech and and jony ive is dancing around every question and has no idea what to say to say its good and to say the gold or silver is only because they liked it not the proce yet its 17k price compared to the others with the same internal tech only screen and band different

2. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

"Ive said that he thinks that Apple Watch will keep its looks over time." Until they release the Apple Watch 2, or follow Android Wear and make a round Apple Watch. Then your Apple Watch Gen 1 is outdated crap that is only fit for cavemen.

7. 99nights

Posts: 1152; Member since: Mar 10, 2015

I wonder how much the 17k version will downgrade in cost when 2nd gen comes out.

20. ibend

Posts: 6747; Member since: Sep 30, 2014

totally obvious scam wont work twice right? :P but who know.. nowadays people stupidity always amaze me >.

3. TheBiz

Posts: 232; Member since: Apr 13, 2015

What ive said was true that it needs to be kept in mind that watch can serve as alternative to look at mobile at times of need watch price of 350$ is justified but apple is looting people by charging like hell for bands

4. Tsrnexus

Posts: 43; Member since: Mar 19, 2014

LG urbane looks way better than this watch

6. Tricell1991

Posts: 75; Member since: Mar 25, 2015

I used to read his story. He's Very good skills for the designer since high school but he should to look for more vision about the world design not just only the apple.

10. gaming64 unregistered

Love the optimism of the design team. Darn why arent the other designers of Android Wear get interviews like this :\

12. seven7dust unregistered

they don't have as much pull !!! infact most smartwatch designers are getting hired only now , LG hired new designers , Huawei watches are now designed by new team in europe. Apple watch has done one thing made competitors mostly asian companies more aware of European design. Too bad the Fanboys will moan about the Apple watch , but it's done a lot of good for the electronics industry. brought a new level of design interest.

11. medtxa

Posts: 1655; Member since: Jun 02, 2014

a piece of art is not for everyone(Van Gogh is crap and Da Vinci is meh) lol

16. darkkjedii

Posts: 31273; Member since: Feb 05, 2011

And you're on PA nagging about long dead legends. Hmmmm...

17. gaming64 unregistered

Give some respect, you two! These two guys done at least much greater things than you so its better to respect.


Posts: 650; Member since: Nov 20, 2011

he answered in the right way without causing an uproar in what impacts every apple product could cause to any industry

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