Bloomberg: Apple is prepping a dedicated AI processor

Bloomberg: Apple is prepping a dedicated AI processor
According to a source familiar with Apple's plans, the company is designing an artificial intelligence-focused chip that would concentrate on functions that would normally requite human intelligence. This includes facial and speech recognition. Apple feels pressured to regain the advantage it once had in this space when it surprised everyone with the inclusion of personal assistant Siri. That took place on October 4th, 2011 with the release of the Apple iPhone 4s.. Since then, not only have companies like Google, Amazon and Microsoft caught up with Apple's technology, many are well ahead.

Apple currently uses both the central processing unit and the graphics processing unit in its devices to handle processes that use AI. Apple could increase processing speed and preserve battery life by having a dedicated chip handle any AI tasks. Chipmaker Qualcomm already has an AI module built in to the Snapdragon 835 chipset, which is currently running high-end Android devices like the Samsung Galaxy S8 and Galaxy S8+. The chip will also be found inside the recently introduced HTC U11.

According to the source, Apple plans on offering third-party developers access to the chip, which will allow them to include AI features on their apps. Former Apple analyst Gene Munster points out the reasons why Apple is working on this chip. "Two of the areas that Apple is betting its future on require AI," said Munster. "At the core of augmented reality and self-driving cars is artificial intelligence."

We could hear more from Apple about this AI chip during WWDC, which starts next month. Apple will also introduce iOS 11 at the annual conference, which will take place June 5th through June 9th.

source: Bloomberg

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34 Comments

1. .7.8.6.

Posts: 75; Member since: May 25, 2017

All Apple Socs lags behind Snapdragon and Exynos Apple cpu are only good at single core, but wait Wtf still uses single thread, wait the Darwin Os halfbaked platform by Apple An platform OS made for dummies and idiots fools who just want a simple thing that just works

2. gehrig

Posts: 423; Member since: Apr 17, 2014

WTF was that post?

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

Garbage. Absolute garbage. Just ignore the troll.

4. meanestgenius

Posts: 22049; Member since: May 28, 2014

That obvious troll is so obvious, lol. Apple currently makes the best SoC's in the business.

10. zacsaturday

Posts: 262; Member since: May 09, 2014

change makes to designs then you're right.

17. meanestgenius

Posts: 22049; Member since: May 28, 2014

Pretty sure you got the point, regardless.

12. sgodsell

Posts: 7368; Member since: Mar 16, 2013

This has nothing to do with mobile SoCs. This is to do with the recent announcement of Googles​ new Tensor processing units (TPU). Actually Google announced their first AI core at Google I/O last year. The announcement this year was Google's second TPU V2, which is rated at 180 teraflops, and that is only one unit core. To put things in perspective, Apples latest A10 found in the iPhone 7 is rated at around 300 gigaflops. The SD 835 is rated around 700 gigaflops. The Xbox one S is rated at 1.4 teraflops. The PS/4 pro is rated at 4.2 teraflops. The fastest gaming PC is rated at 10-12 teraflops.

15. meanestgenius

Posts: 22049; Member since: May 28, 2014

Let me say it for you in all-caps so that you have zero problems understanding me: I DO NOT CARE WHAT YOU HAVE TO SAY. EVER. Am I clear, or do I have to spell it out for you?

35. mikehunta727 unregistered

Not really comparable, Google's TPU'S Use hundreds of watts of energy, SoC's like the A10 don't use more than 3-6 watts under full load. One goes into a data center with massive cooling in place, one is going on a block on a SoC, most likely using less then 55mm^2 of die space, using less than 2 watts

13. .7.8.6.

Posts: 75; Member since: May 25, 2017

That's the problem with the 8890, it can't sustain higher performance. A benchmark on performance should automatically trigger the kernel software in the case of the Exynos 8890, to use the performance core. It doesn't and that's because the Exynos would overheat and drain the battery. Further, the A10 Fusion has a hardware switch to manage cache coherence and switching between the cores. This is vastly superior to in kernel software management and significantly increases throughput as well as lowering power and thus heat. Dumb troll

16. meanestgenius

Posts: 22049; Member since: May 28, 2014

Arte8800 calling someone a "dumb troll". What irony. In any even, you'll soon be banned once again, but in the meantime, see comment #15, inbred trolling idiot.

20. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

@MG post 16. Arte8800 has exposed himself again lol. That stupid idiot really thinks we don't know who he is. Let him keep going, as always, he'll shoot himself in the foot. He can't avoid doing so, cause he comes to only start trouble.

23. meanestgenius

Posts: 22049; Member since: May 28, 2014

Exactly, Darkk. He's the king troll of multiple accounts around here.

28. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

This is his 40ish account. Like dude, go away and get a life. PA doesn't want you here.

30. meanestgenius

Posts: 22049; Member since: May 28, 2014

Exactly. Dude clearly has no life.

25. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

'Apple currently makes the best SoC's in the business.' Since when Apple ever make anything themselves? They design the A10 SOC with ARM licenses and the chip is made by TMC. Btw i am also not interested in your reply i just say it to correct the record. Android user outnumber you 8 to 1. If you can't engage in a fair and balance discussion with whoever wants to chip in that your problem.

27. kiko007

Posts: 7493; Member since: Feb 17, 2016

All mobile SoCs license ARM, but Apple is the only one designing custom cores from scratch . Also, building something and designing it are two different things, they teach this s**t in middle school. I'm not even sure why you put an entire paragraph dedicated to Android in your reply. Not only does it not make since in the context of what MG said, it makes you look like a raging fanboy. The A10 is UNIVERSALLY seen as the best mobile chip in any smartphone... that is fact. Hell, the S8 can't even beat the two years young iPhone 6S in a speed test ffs! The number of users means nothing here.

29. meanestgenius

Posts: 22049; Member since: May 28, 2014

If you're not interested in my reply, then why respond to my comment in the first place? You just made a pointless comment, and if you can't engage in a fair and balanced discussion with me, that's your problem, not mine. Like Kiko just said, you made yourself look like a raging Android fanoy becaue you clearly didn't understand the context of what I said. You Android fanboys always get your cheap boy shorts in a bunch whenever someone has something positive to say about Apple. It's pathetic.

38. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I have nothing against Apple. I do learn a lot about their product in order to be effective with them. I using 2 MacBooks Pro in my office to maintain productivity. I am against your attitude. sgodsell just made his comment like everyone else and you blasted him for no good reason. You guys are the idiots. Just because you spent your money on Apple product like you belong in their clan? Really? What is the relationship then? You pass your hard earn cash upwards, do you even have a say in what features Apple put in or support, or remove. I don't support any brand because i know i am nothing to them, to apple to google to microsoft. I am just a money bag with legs.

39. meanestgenius

Posts: 22049; Member since: May 28, 2014

First of all, you don't even know why I said that the way I did to him. Not only is he an uber-troll that puts down ANYTHING even remotely Apple (I am not a fan of trolls), but he attacked me before, obviously thinking I was someone else and never apologized for it. How about you learn the reasons about why people say what they say to some users here before you go off with your Android thongs in a bunch. You just did the exact same thing to me that you accused me of doing to him. That makes you a hypocrite. You're a bigger idiot if you really think I'm #TeamApple in any way. I like certain Apple products, but I'm definitely NOT an Apple fanboy. You clearly have not been paying attention. And newsflash, if you spend your money on ANY companies products, you're supporting their brand. That's a Pro-tip, free of charge.

14. .7.8.6.

Posts: 75; Member since: May 25, 2017

Highly unlikely. But I always consider Apple's cores to be more like Intel's i7 hyper-threading cores,whereas Android phone processors are more like AMD processors, Intel divides up the load within the cores, AMD dvivides up the load over the cores. Even so, single core performance might rate higher in a benchmark,doesn't mean its actually faster in real-life situations, where you have an OS constantly dividing up the workload to your CPU. Since i highly doubt people only ever have one app running, single core benchmarks say f*ck all. Know shut it kid Go play with your iToy

36. mikehunta727 unregistered

A single core can multi task very easily, one task doen't just run on one core only dude, a single core can do 50 things at once and handle tens/hundreds of processeses at once. AMD focused on straight IPC/single core performance in Ryzen, instead of throwing more cores at it, because single core performance/IPC is very important in all applications A10 can absolutely multi task with the best if it had a Android environment, limitations of iOS though, which arguable can be more beneficial for a device because really 98% of people only have one app on the screen running that takes up the whole screen and not multi windowing(6 Plus on jailbreak with 1GB of ram can do multi window no problem) A10 is a beast in every way and is the better approach when it comes to mobile

37. mikehunta727 unregistered

Much easier for devs to squeeze more performance out 2 cores over 8 core, in which many Android apps are barely parallelized and never use more than 60%+ of total CPU usage while on the A10 its a lot easier to saturate the 2 cores, effectively getting better and smoother performance in many many apps, hitting that multi core performance stated by benchmarks more effectively than a 8 core

6. ahmuzencab

Posts: 192; Member since: May 12, 2017

If I ever develop a bad brain condition, I'm showing the doctors this post.

7. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

And most Windows 10 laptops still use dual core chips (sigh), I guess it is hard to understand why using your puny multicore brains. Apple is already using 2+2 core designs in ip7. Large cores have been working well for Apple. Why risk changing and breaking something that's already been working fine for the past few years?

8. obedchuni

Posts: 334; Member since: Jun 16, 2014

really, I don't think so, even 6s beat S8 on the speed test, how can you say apple is lagging behind others, i think you only go for the numbers, pls do some research...then you will know which processor is the best.

5. meanestgenius

Posts: 22049; Member since: May 28, 2014

This is actually some pretty sweet news. I'm looking forward to reading more about this.

9. trojan_horse

Posts: 5868; Member since: May 06, 2016

I do not think this Apple AI processor will be ready anytime soon.

11. BuffaloSouce unregistered

How about we get some OS overhaul instead. These companies spend millions on hardware that doesn't do anything but speed up phones half a second faster while gobbling up battery life. I'm more interested in future operating systems like Goolgle's Fuchsia OS since Android feels dated like dinosaur dung and iOS feels lackluster and is basic like 5th grade math.

22. toukale

Posts: 631; Member since: Jun 10, 2015

Since you know better than everyone, how about you stepped up and show the world how to do it instead of hiding behind your keyboard and words.

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