Blast from the past: Netflix launches new Android app for renting movies on DVD
In an era of streaming when almost everything is connected to the Internet, Netflix announced a new application that allows customers to rent DVD and Bluray discs with their favorite movies and TV shows.
Netflix DVD promises intermediate the delivery of any DVD and Bluray discs in the database (free shipping included). For a monthly flat fee that starts at $4.99, subscribers can get as many of discs they want and for how long they need (no late fees).
The Android app is most likely aimed at Netflix's customers who are still subscribed to the physical rental service rather than trying to bring in new consumers into the service. Early this year, Netflix released a similar iOS app that does the same thing.
Netflix DVD app is also meant to send subscribers notifications when they're about to receive another DVD or Bluray disc. It also doubles as a database that users can search by titles, actors, and genres, as well as for getting personalized recommendations and discover new shows to watch.
It's a bit late for this type of subscription service, but a nice option for those 4 million customers still using it, especially that the feature was removed from the Netflix app back in 2011.