BlackBerry to open a pop up store in Germany on September 23rd

BlackBerry will soon open a pop-up store in Germany

BlackBerry will soon open a pop-up store in Germany


On September 23rd, BlackBerry plans on opening its first pop-up store. The location is the MyZeil shopping mall in Frankfurt, Germany. The store covers 1700 square feet on the third floor of the shopping establishment. Products available for purchase include the BlackBerry Passport, the BlackBerry Passport Silver Edition, BlackBerry Classic and the BlackBerry Leap. Accessories for these models will also be available.

At the BlackBerry pop-up store, consumers can meet in the lounge with BlackBerry experts and other fans of the brand. There, you can discuss the merits of Working Wide with the Passport, and talk about the leaked images showing off the gorgeous Android powered BlackBerry Venice.

BlackBerry hasn't mentioned how long the store will be up for, although we assume that it will remain open during the upcoming holiday season. If the store does well, perhaps BlackBerry will be tempted to add more locations in the future.

source: Crackberry

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8 Comments

1. Zeeya

Posts: 331; Member since: Mar 17, 2013

2. Mxyzptlk unregistered

I don't expect a lot of foot traffic for this to be profitable.

3. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

Blackberry need this news very badly before the BAD earning report next week. As always, BB will say that "the store bring more revenue, but because it open just recently, it full revenue/effect will be known in the next quarter."

17. Mxyzptlk unregistered

Every request for answers blackberry says it will be known in the next quarter.

10. meanestgenius

Posts: 21487; Member since: May 28, 2014

Nice looking store. Good idea for BlackBerry to do this, to get the negative perception about them out of the way.

11. JOHNNY8573

Posts: 48; Member since: Nov 11, 2013

THESE MINO KIOSK OR POPUPS ARE A GOOD IDEA, LETS PEOPLE KNOW THEY ARE STILL AROUND, AND DONT REALLY COST THAT MUCH

33. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

When this pop up kiosk draws no one, BB brand image will be hit even more, and BB will have no other face to save. I think BB should stay low, and lower and really focus on software.

12. Subie

Posts: 2303; Member since: Aug 01, 2015

Awsome! Now fill it with other products...... next generation Playbook perhaps.

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