BlackBerry to bring reality show to U.K. television
Besides airing the show on television, BlackBerry plans on showing exclusive content through an online hub on the BlackBerry website. Viewers will be able to interact with the show's "stars" using social networking sites. Among those being highlighted on the show will be a dance crew and yurt-maker (a yurt is a circular tent used by nomadic Asians). BlackBerry's ad agency, Abbot Mead Vickers BBDO, created the show as a way to fit in with the brand's current message to celebrate "people of action."
source: MarketingMagazine via Crackberry