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BlackBerry cofounder Mike Lazaridis is confident users will switch to BBM when it goes cross-platform

Posted: , by Michael H.

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BlackBerry cofounder Mike Lazaridis is confident users will switch to BBM when it goes cross-platform
There has been very little information released so far about the upcoming release of a BlackBerry Messenger app for both Android and iOS, but someone with some inside information (not to mention quite a large bias) is bullish on the prospects for BBM. BlackBerry cofounder and ex-coCEO Mike Lazaridis is confident that users will switch to BBM when the app goes cross-platform.

Not to mince his words at all, Lazaridis went so far as to say that "BBM is by far the most compelling wireless experience and wireless social-networking environment." Now, had Lazaridis stuck with the idea that BBM is one of the more compelling mobile messaging platforms, we could get behind that idea, but it feels like Lazaridis went a bit too far in trying to talk up BlackBerry's offering. 

Lazaridis' confidence wasn't just limited to BBM either, he had some bombastic things to say about BB10 and current CEO Thorsten Heins as well, "Not only is BlackBerry back in a big way with BB10, [Heins is] also showing he can expand that vision to other platforms." Again, we're not sure we can get on board with BlackBerry being "back in a big way". And, while Heins is definitely showing he can expand the BB vision, it is still a big risk to make one of the major drawing points to BB not exclusive anymore.

It's also good to keep in mind that Lazaridis does have a history of saying some pretty crazy things.

source: Bloomberg

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posted on 22 May 2013, 15:04 4

1. chocolaking (Posts: 495; Member since: 22 May 2012)

that's right! I will use BBM for sure.

posted on 22 May 2013, 15:29

2. poopApple (banned) (Posts: 38; Member since: 12 Apr 2013)

the only reason for switching to blackberry will die soon...but blackberry can get success from it if they release it as a paid app(atleast $3)
.....until then, best of luck blakberry!!!!

posted on 22 May 2013, 15:40

3. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)

What does Blackberry get out of this? I'm assuming it's free for a while, then ads will start popping up once millions more are using it.

posted on 22 May 2013, 16:28 1

4. RedblackG (Posts: 1; Member since: 11 Dec 2011)

I had Blackberrys for a few years and BBM is the one thing I have always missed. When this launches for Android I will definitely use it.

PermanentHiatus - I'm not sure what Blackberry gets out of this either but this may be an attempt for Blackberry to get their name out there and advertise more?

Either way, I'm excited for the launch.

posted on 22 May 2013, 16:54 2

5. dwillopp (Posts: 18; Member since: 08 Jul 2010)

GroupMe has been a great cross-platform application, but honestly nothing has compared to the experience BBM offered. It was sad to see one's BBM contact list die a slow death as Android grew and grew. Only thing I can say I honestly miss from Blackberry.

posted on 22 May 2013, 17:47 1

6. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)

Nope never anything Blackberry is crap

posted on 22 May 2013, 18:00

7. FlushGordon (unregistered)

Can you name some of BBM's advantages if there are any?

posted on 22 May 2013, 18:43

8. spasticpat (Posts: 108; Member since: 18 Dec 2012)

Sure they will and they wont buy blackberries anymore either

posted on 22 May 2013, 18:49

9. cfprelude (Posts: 139; Member since: 27 Oct 2011)

If they offer a service like imessage does for sending vids and pics of large size I for one will be a bbm user (current galaxy s3 user bugged by not being able to automatically compressing and sending vids like ios does).... not optimistic though.

posted on 22 May 2013, 20:10

10. paulyyd (Posts: 339; Member since: 08 Jan 2011)

yessssssss i heart bbm

posted on 23 May 2013, 11:04

11. parth027 (Posts: 5; Member since: 05 Sep 2012)

I think the only way blackberry could earn from this cross platform idea is every user has to pay a monthly charge for using bbm service. Like here in india every mobile service provider charges around Rs 400 ( 8 $approx) per month and i guess blackberry has some share in it.

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