BlackBerry cofounder Mike Lazaridis is confident users will switch to BBM when it goes cross-platform

BlackBerry cofounder Mike Lazaridis is confident users will switch to BBM when it goes cross-platform
There has been very little information released so far about the upcoming release of a BlackBerry Messenger app for both Android and iOS, but someone with some inside information (not to mention quite a large bias) is bullish on the prospects for BBM. BlackBerry cofounder and ex-coCEO Mike Lazaridis is confident that users will switch to BBM when the app goes cross-platform.

Not to mince his words at all, Lazaridis went so far as to say that "BBM is by far the most compelling wireless experience and wireless social-networking environment." Now, had Lazaridis stuck with the idea that BBM is one of the more compelling mobile messaging platforms, we could get behind that idea, but it feels like Lazaridis went a bit too far in trying to talk up BlackBerry's offering. 

Lazaridis' confidence wasn't just limited to BBM either, he had some bombastic things to say about BB10 and current CEO Thorsten Heins as well, "Not only is BlackBerry back in a big way with BB10, [Heins is] also showing he can expand that vision to other platforms." Again, we're not sure we can get on board with BlackBerry being "back in a big way". And, while Heins is definitely showing he can expand the BB vision, it is still a big risk to make one of the major drawing points to BB not exclusive anymore.

It's also good to keep in mind that Lazaridis does have a history of saying some pretty crazy things.

source: Bloomberg

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11 Comments

1. chocolaking

Posts: 495; Member since: May 22, 2012

that's right! I will use BBM for sure.

2. poopApple

Posts: 38; Member since: Apr 12, 2013

the only reason for switching to blackberry will die soon...but blackberry can get success from it if they release it as a paid app(atleast $3) .....until then, best of luck blakberry!!!!

3. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

What does Blackberry get out of this? I'm assuming it's free for a while, then ads will start popping up once millions more are using it.

4. RedblackG

Posts: 1; Member since: Dec 11, 2011

I had Blackberrys for a few years and BBM is the one thing I have always missed. When this launches for Android I will definitely use it. PermanentHiatus - I'm not sure what Blackberry gets out of this either but this may be an attempt for Blackberry to get their name out there and advertise more? Either way, I'm excited for the launch.

5. dwillopp

Posts: 18; Member since: Jul 08, 2010

GroupMe has been a great cross-platform application, but honestly nothing has compared to the experience BBM offered. It was sad to see one's BBM contact list die a slow death as Android grew and grew. Only thing I can say I honestly miss from Blackberry.

6. apiskula

Posts: 578; Member since: Jan 25, 2013

Nope never anything Blackberry is crap

7. FlushGordon unregistered

Can you name some of BBM's advantages if there are any?

8. spasticpat

Posts: 111; Member since: Dec 18, 2012

Sure they will and they wont buy blackberries anymore either

9. cfprelude

Posts: 140; Member since: Oct 27, 2011

If they offer a service like imessage does for sending vids and pics of large size I for one will be a bbm user (current galaxy s3 user bugged by not being able to automatically compressing and sending vids like ios does).... not optimistic though.

10. paulyyd

Posts: 340; Member since: Jan 08, 2011

yessssssss i heart bbm

11. parth027

Posts: 5; Member since: Sep 05, 2012

I think the only way blackberry could earn from this cross platform idea is every user has to pay a monthly charge for using bbm service. Like here in india every mobile service provider charges around Rs 400 ( 8 $approx) per month and i guess blackberry has some share in it.

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