BBM is finally coming to iOS and Android; now you really have no reason to buy BlackBerry

BBM is finally coming to iOS and Android; now you really have no reason to buy BlackBerry
BlackBerry had a pretty big keynote earlier today. The company announced an update to BlackBerry 10, a new device for emerging markets, and CEO Thorsten Heins finally announced what had been rumored for over a year: BlackBerry Messenger will be coming to iOS and Android this summer.

Heins said that BBM will be going cross-platform with apps coming this summer that will be compatible with iOS 6 and higher, as well as Android 4.0+. This will give the huge user bases of each platform an opportunity to interact with BBM's 60 million users. Heins even said that at this point BBM is processing about 10 billion messages per day, which puts it about on par with Facebook Messenger. That should be good news for anyone with friends in developing countries where BlackBerry is still doing well. 

However, it does take away one more reason for anyone to purchase BlackBerry hardware. BlackBerry 10 has already had a slow start in many regions, and while the OS is solid, the only real advantages BlackBerry has to hold on to are security and BBM. And, while BBM is a great product, it may not be enough to draw users away from the dominant smartphone platforms. 

source: VentureBeat

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56 Comments

1. iWorld

Posts: 85; Member since: Jul 05, 2012

Dont need BBM we have WhatsApp.

10. Johnnokia

Posts: 1158; Member since: May 27, 2012

What Blackberry meant to do from this folish action? Are they lost every hope to come back to the game. It is really just a suicide atempt from BB or perhaps they wanna get the mercy death.

20. Xtasy

Posts: 284; Member since: Jan 13, 2013

This will not change the game for them trust me. If someone uses BB only for bbm than they are fools.. I never used bbm. I love blackberry for so many other things

35. apiskula

Posts: 578; Member since: Jan 25, 2013

You really need to study your phone. Go to a real platform. blackberry is done

30. TheMan

Posts: 494; Member since: Sep 21, 2012

I would expect BB to charge for the app

25. Mxyzptlk unregistered

And the superior iMessage.

42. TROLL

Posts: 4851; Member since: Apr 13, 2012

Go away Mxzy! Stop making us all laugh ™

39. lonestrider

Posts: 88; Member since: Mar 31, 2012

we need BBM for everyone who use BlackBerry device just for BBM. A lot (I mean it, a lot) of people still using BB for BBM, maybe they don't know about the existence of another messenger like WhatsApp, Line, or even ChatOn.

2. alltechinside

Posts: 248; Member since: Apr 21, 2013

Blackberry digging themselves a grave? It's a good thing for consumers but I don't see how this will benefit blackberry?(for phones and tablets).

8. akki20892

Posts: 3902; Member since: Feb 04, 2013

that's call smart move dude.

21. Penny

Posts: 1851; Member since: Feb 04, 2011

On the surface, that is how it looks. But if you think about it, it could be helpful to Blackberry in a number of ways. Here are the two most valid reasons in my opinion: 1.) Increase BBM user base and remind the non-BlackBerry users how good some BlackBerry features are. (See, we're cool and we want to give you guys the best stuff. Maybe you should check out the rest of our phone too?) 2.) Provide an exit strategy in case the hardware business does not work out. By opening some of their features to cross-platform use and expanding their user base, they can more readily turn into an exclusively software based company.

29. alltechinside

Posts: 248; Member since: Apr 21, 2013

1) Doesn't work exactly that way. Instead people would say "Hey, there's BBM on iOS/Android as well, I can just buy iPhone/Android phone to use BBM instead of getting a blackberry". 2) This is a likely scenario. I did think about this, but I'm not sure if it was the right time for blackberry to do that. If they did this last year (when they didn't announce any new products), that would make sense, but for them to announce it now when they just released a new product is strange strategy to me. It could mean that their Blackberry Z10 was a flop or their revenue was lower than their expectations. This is surely a gamble from Blackberry but I'm not sure if its the wisest decisions. Sure, they can make money from BBM initially, but it could damage them on the long rum.

31. taz89

Posts: 2014; Member since: May 03, 2011

dont agree with no1 but certainly do with no2. like you i think bb's plan is to become a service company if hardware side fails.

3. wendygarett unregistered

I don't think I will use BBM, and I don't think bb user will switch to ios and android, simply because those sheeple bb fans will still line up at the bb store and claim qwerty phone is the most revolutionary product they ever use... poor things...

19. Xtasy

Posts: 284; Member since: Jan 13, 2013

I use the Z10 which has no Querty keyboard u smuck... On the other hand it does have the best touch screen keyboard ever made and the most intuitive UI i have ever used on a phone... I tried S4 and iphone 5, they don't compare

23. Hemlocke unregistered

My unlocked, unbranded Z10 comes in tomorrow (I had the AT&T version at launch), and then my S4 goes for a ride.

41. moroninc

Posts: 193; Member since: Jul 14, 2012

have you tried swiftkey on S4? , the beauty of Android is we have the freedom of choice to change anything we like, and im not talking about just the keyboard homy!

36. apiskula

Posts: 578; Member since: Jan 25, 2013

I could not say that better. BankkruptBerry is a complete joke. The time is coming for them. Half is already in the grave

49. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Haha bankruptberry, they're digging their grave now

50. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Wendy have you ever used SwiftKey? It's much much better than bb 10 keyboard You can't slide your finger on bb keyboard

59. semipro1337

Posts: 111; Member since: Oct 01, 2012

Here ya go wendy, the instructions you asked me for right from apples website. 1. Find busy freeway 2. Lay down in between lanes Now go make us proud!

4. Samsomesh

Posts: 195; Member since: Jun 11, 2012

I think Blackberry will not provide access to all features of BBM in it's android and iOS version..

18. Xtasy

Posts: 284; Member since: Jan 13, 2013

I hope not and they should charge other devices to use it too..for the app i mean. one time charge

33. wendygarett unregistered

One time charge then rip to bb, I rather use whatapps...

5. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

ANY LOVE FOR WINDOWS PHONE ANY TIME SOON :(

9. akki20892

Posts: 3902; Member since: Feb 04, 2013

is WP have Whatsapp, Viber - i think YES then why need this dude.

6. MC1123

Posts: 1256; Member since: Nov 12, 2012

Why? I don't think that is a good idea!!!

7. akki20892

Posts: 3902; Member since: Feb 04, 2013

Noooooooooooooooooooooooooooooooooooooooooooo

11. XPERIA-KNIGHT unregistered

Rule number one, NEVER GIVE AWAY WHAT MAKES YOU VALUABLE!! You can't expect to make money in this business world if you are "sharing" your exclusives with everyone, they will only take what's yours and use it against you!

14. MC1123

Posts: 1256; Member since: Nov 12, 2012

totally agree!!! Si annoyed by these news!!! This is not a good move for blackberry!!!

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