BlackBerry beats out Android for second place in Canada

BlackBerry beats out Android for second place in Canada
Based on data from StatCounter Global and reports from analysts, BlackBerry 10 has apparently been the shot in the arm that BlackBerry needed. On June 28th, the company will report its quarterly earnings which will cover the Canadian based OEM's fiscal first quarter. Just last week, two brokerage firms said that BlackBerry will top expectations with the number of BB10 units shipped in the quarter close to 5 million.

The problem with Wall Street is that you have your strong bulls on the stock (Peter Misek from Jefferies) and you have your bears (Detwiler, Fenton). While Misek sees every piece of news coming from Waterloo as showing the glass half full, Detwiler Fenton has been more proactive with its bearishness. The investment house's analyst, Jeff Johnston, reported in April that more BlackBerry Z10 models were being returned than were being sold. We've tried to contact the firm and have left messages for Mr. Johnston a number of times without getting a response. No evidence at all ever emerged that supported Mr. Johnston's report, which was denied by BlackBerry. The OEM eventually filed a complaint against  Detwiler, Fenton with U.S. and Canadian securities regulators.

According to StatCounter, as of Sunday, BlackBerry occupied the Avis position (number 2, but they try harder) in Canada with about 27% of that market, compared to the approximately 48% owned by iOS. Android is third with 22%. But that is BlackBerry's home market. Let's look at the U.K. There, the platform is running a decent third with about 18% market share. That compares with the 44% owned by iOS and the 30% controlled by Android.

In South Africa, BlackBerry is actually on top, closing in on a 40% share. With about 18%, Series 40 is next while Android is third with a 14% slice of the pie. That is actually no surprise as we've told you in the past about the support the platform has in the country. The company was voted the coolest brand of the year last year, by kids in the country.

The next two quarterly reports are huge for BlackBerry just to see if the company is turning around like these numbers suggest it might be. But despite some signs of momentum, BlackBerry does not have an identity right now and that is dangerous. In its battle for third place with Windows Phone, the latter is now seen as providing above average cameras that take great low-light pictures. BlackBerry once could be called the businessman's smartphone, but no longer. So the challenge for Thorsten Heins is to develop a brand identity for his handsets. Any ideas?


source: SeekingAlpha via N4BB, BerryReview

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18 Comments

1. XPERIA-KNIGHT unregistered

Keep up the good work

2. wendygarett unregistered

It's like saying ios beat android in US and wp beat android in Finland... I'm not surprised that, do you? :)

4. XPERIA-KNIGHT unregistered

No, but it does mean there still in the game Wendy stop hating

7. wendygarett unregistered

I didn't show the hate, in fact, bb z10 is actually rocking in my country, i believe same goes to Mexico and Africa, I'm not sure about in India but I also wish bb the best...

6. abcdefgh

Posts: 471; Member since: Mar 29, 2013

+x where x is largest number one could write

17. KINGJUAN27

Posts: 210; Member since: Jul 02, 2012

LOL. WP is #1 in Finland while BB is only #2 in Canada, that is respective to their home markets! Hahaa :D

18. DibelDibil

Posts: 27; Member since: Jun 19, 2013

also Sony beat Apple in Japan :)

3. mi55u unregistered

awkward market share in south Africa, but im glad that android still surpass ios even in SA

8. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

BIS is the reason. U kno data it is expensive here in SA.

5. abcdefgh

Posts: 471; Member since: Mar 29, 2013

lets just wait for quarterly results.the only one which i believe

9. axllebeer

Posts: 271; Member since: Apr 05, 2011

Good job BBRY. It's a slow but make it a steady comeback.

10. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

what is series 40??

12. Dadler22

Posts: 194; Member since: Dec 11, 2008

nokia dumbphones

11. jsdechavez

Posts: 783; Member since: Jul 20, 2012

Only in Canada, folks!!!

13. Dadler22

Posts: 194; Member since: Dec 11, 2008

Its like Chrysler in the US. Makes terrible cars, but MURICA.

14. Kan_wha

Posts: 88; Member since: Jun 25, 2012

Only in Soviet Canuckstan...

15. apiskula

Posts: 578; Member since: Jan 25, 2013

What a joke. This report is totally false. Blackberry could not beat a flip phone in sales

16. apple4never

Posts: 1064; Member since: May 08, 2013

is dsi really a top os in canada ?? what have we come too ? :(

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