Ad compares low-light photography on Nokia Lumia 928 with Apple iPhone 5 and Galaxy S4

Ad compares low-light photography on Nokia Lumia 928 with Apple iPhone 5 and Galaxy S4
Thanks to the more complex cameras that have been placed on handsets lately, the ability of a smartphone's camera to take decent shots in less than optimal lighting has become a feature to be used to promote certain models. No OEM has used this more than Nokia, but that really shouldn't be surprising considering the capabilities of the snapper on the Nokia Lumia 920, which has been handed down to newer models like the Nokia Lumia 925 and the Nokia Lumia 928.

As recently as a year ago, you wouldn't have heard that much about using your smartphone's camera to take passable snapshots in dim lighting. But thanks to cameras with lower f-stop readings, cellphone cameras are letting more light in, improving the capabilties of the rear-facing camera to take decent low-light shots. The f2.6 f-stop on the Samsung Galaxy S III camera compares to the f2.0 on the Nokia Lumia 928. This explains why the latter takes better photos under low-light conditions than the former Android flagship model does. The smaller the f-stop number, the larger the aperture hole in the camera. The larger the aperture hole, the more light that is let through to the picture.

Nokia has grabbed onto this new found focus (no pun intended) on low-light photography like a pit bull whose jaws are locked around the leg of a helpless postman. And while we have just offered our own comparison of the Nokia Lumia 928 and the Apple iPhone 5 for your perusal, the Finnish manufacturer has just released a new television ad that shows its own comparison of the low-light capabilities of the camera on its just released Nokia Lumia 928 with the shooter on both the Apple iPhone 5 and the Samsung Galaxy S4. At the end of the commercial, you can see a quick comparison of a photo taken without flash on the Nokia Lumia 928 and both Apple and Sammy's current flagship models.

While Nokia appears to have the edge on this niche of the market for now, it won't be too long before other OEMs catch on and start releasing cameras with lower f-stops. The recently released Lenovo IdeaPhone K900, for example, just touched down in China sporting a 13MP rear-facing camera that features an f1.8 aperture size.

source: YouTube, Neowin via GSMArena



1. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

Nokia brings innovation as always

3. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

nokia are known at their customer care services , long history in making good products and never disappoint a customer , innovations ( unlike others who think adding a fifth row of icons and making the phone taller is innovation or adding higher MP camera that has allot of noise , putting 8 cores in a phone in favor to fight laggness and crashness and lastly a bigger screen and same old design as their last year flagship ) TRUST ME THATS NOT INNOVATION ALSO LUMIA SALES ARE NOT FALLING , JUST LOOK AT EACH QUARTER RESULT ( LUMIA SALES ARE GROWING ONE MILLION IN EACH QUARTER )

5. funnyguy

Posts: 244; Member since: Jan 10, 2013

Do you know anybody who has been a customer of Nokia?

14. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Yes I know plenty those who was a customer of Nokia and I know plenty those who is still a customer of Nokia and also I was a customer of Nokia. :)

18. polrt

Posts: 73; Member since: Dec 04, 2012

Yes, me and all those who give you a red thumb. Nokia Number 2 in mobile sales 1Q13 Unit Shipments Nokia 61.9M Have more questions?

24. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

So far, that is a total of 10 people who are Nokia customers (based on the red thumb down count). Perhaps you should have some of your friends register with PA and add to the red thumb down count? (Dunno)

51. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

I own a Lumia 920, and the device is rock solid. I am very pleased with my purchase!

7. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

i agree with what your saying the lumias are good but i would rather nokia stop focusing on future tech like all there concepts and focus on actually perfecting the lumias.


Posts: 4851; Member since: Apr 13, 2012

Cpu, Gpu, Ram, screen upgrade... ®

19. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Apple has been a great company, they are just tired now lol but we never know, something big might happen.. Samsung and Apple are just borrowing Sony's sensor, so optimizing it very well is a great feat. Android manufacturers are not advertising bigger screen as innovation, it was just brought for consumers' interest.. The makers of the displays hold the term innovation for this--the thought of enhancing displays especially young technologies like OLED. These cores and cores are not just about fighting lags and crashes, Android requires tough processors and software optimization due to the nature of Android platform.. I think you are mislead by the 8core thing.. Such architecture can really run 8 cores but Samsung opted to run only 4a15 and 4 a7 for heavy and low performance rendering, respectively.. The technology also wants to address power efficiency.. It is still a new tech okay. Same old design, lumias have the same design okay, putting metal would not differentiate the look.. Nokia is a great company, no doubt and android manufacturers also have great camera techs-ultrapixel and Sony Honami's offering I do believe that only Android can make Nokia back on top..

58. chocolaking

Posts: 495; Member since: May 22, 2012

NOkia did a good job on the screen! totally won this test.

54. Topcat488

Posts: 1417; Member since: Sep 29, 2012

Nokia innovation would have been if they had chosen "Android"... You talk about this company like it's selling 10 million phones in its first two weeks... Stop putting down other brands, if you want people too like your brand... You're not the Law you know. @Omar-BH

4. mr.techdude

Posts: 571; Member since: Nov 19, 2012

IT ALL MAKES SENSE NOW, NOKIA is scared of HTC one`s ultrapixle camera that's why they didn't put it in the the ad, silly Nokia just picks on the weak although I heard that the s4 can be put ten on night mode which then fares well against HTC one.

9. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

hahaha oh dear really another anti-nokia troll, well hate to dissapoint you but the Ones camera has nothing on nokias in daylight or nightime just look it up on youtube instead of posting obsolete rubbish....

56. mr.techdude

Posts: 571; Member since: Nov 19, 2012

U do have a point there bro, can't argue with that but when I said the s4 on night mode shot fairing well against the HTC one it clearly doesn't mean that its on par, NO definitely not it just means that its much betta then what it takes on standard mode, HTC one does have the best low light camera. Do u agree? Entirely your choice

59. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Hmmm I disagree but as you said it's my choice so thank you :)

16. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

you clearly missed the point first there comparing to the 2 most popular devices out there with there device. the general audience will instantly recognise these devices so its smart advertising as for the HTC one, great device one of the suprises of the year really but your comment is so off its unbelievable. the 920 was arguably better then the HTC one in low light so how are they scared?the ultrapixel camera is in its infancy and rough around the edges right now. nokia are veterans in the camera department no one can deny this. ''although I heard that the s4 can be put ten on night mode which then fares well against HTC one.'' well you just disproved your point, if the s4 can fair against the HTC one and the 928 is better then the s4 it stands to reason the HTc ONE would fair the same with your logic

26. Whateverman

Posts: 3295; Member since: May 17, 2009

Although I somewhat agree with mr.techdude (I think the One's camera is the biggest threat to Nokia's crown. Side by side shots would be too close to call and would not be a smart choice for a comparison.), you bring up and excellent point. The GS4 and iPhone 5 are the two biggest names in tech, at least from a general consumer's standpoint. So of course these would be the two devices Nokia wants its showdown with. Putting the One in the mix would be giving HTC the brand recognition it can't afford to give itself right now, and raise more questions and curiosity about this new HTC device that some may find more appealing. My point, this was a very smart play by Nokia, and if I were a general consumer, it might sway my decision in Nokia's favor.

61. deburocks

Posts: 126; Member since: Apr 20, 2013

hahahahaha samd@ngs camera is nt comparable to htc one , and frget bout comparing it to nokia. Due to some software techniques samd@ng is making waves dats all. Otherwise the biggest threat to nokia is from htc and ro some extent sony. I guess this comparison done by phoenarena is nt dat much biased as it used to be in past. Iphn loses in every department( except for those costly paid apps and games ). And m waiting for 925 and samd@@gs comparison as well . Hope 925 beats the sh@t out f samd@@g as well. Anyways samd@ng phones are real cheap plastic. Atleast Nokia phones feel premium in hands. .hope dis micrsoft will give some timely updates and change according to the market needs. Cos the only thing stopping nokia,s tech is only the o.s. Cheers

68. Whateverman

Posts: 3295; Member since: May 17, 2009

I take it you're not a big fan of Samsung. That's your choice, but the pictures coming from my Note 2 have not failed to amaze any who see them. Is it the best camera out there, no. But does it have to be, no. And that's the point many people are missing wether you hate Samsung, Nokia, Apple, or whatever. Every device from all these OEM's have their own "Best at" feature going for them. Their camera's are good enough that customers pick more Samsung devices than they do Nokia's, so that cheap plastic isn't effecting Samsung's sales, but how much is Nokia's camera helping their's? People love great picture quality, but there are many other things to consider and that stuff is what Samsung does very well.

6. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

without a doubt nokia is probably the best smartphone cameras but i wish they would focus of other things hardware e.g..processor ( i know its not neccasary but almost evry flagship smartphone has a top end processor these days!)or maybe add more features to its WP apps as im getting tired of there only boasting right being the camera...but even still good ad.

8. Rorschach

Posts: 83; Member since: Apr 26, 2013

I want a phone with good apps.. to heck with low light

11. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

those will come dont worry...what do you think Google play or app store had 1million apps overnight!?

15. rahulz

Posts: 117; Member since: Feb 25, 2013

Its simple, if you prefer a smartphone with great camera for capturing your precious moments then Lumia is the best choice for you. oh by the way windows phone is not something that you cant live with, its pretty cool when you get used to.

17. sergiobr

Posts: 718; Member since: Feb 25, 2013

Compare in sunlight , and the OS + hw etc. Nokia is fighting to survive, but just low light photos doesn´t help. First of all change for Android.

20. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

two words -shut up seriously begging for android again whats wrong with you move the hell on compare in sunlight-it will probably be on par with the s4 etc os-down to choice and preference android isnt for everyone. all os's have there advantages

27. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

A bit defensive, eh?

29. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012 i didnt defend wp or nokia all i did was state how pathetic these fanboys are that keep commenting on the never to happen in the fore see-able future nokia+android ive not slated anything device in my comment so wheres the defensive part

42. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Um... How about this: 1. "two words -shut up" 2. "seriously begging for android again what's wrong with you move the hell on" Reading those plus other comments you have made, one could reasonably conclude you are feeling defensive when comments are made about Nokia that are less than adulatory.

50. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

see i can say the same about you as your comments on other articles show your only pro android you even say that lumia's are POS on one of your comments so your stance is broken. so when these fanboys keep going on about android and nokia there isnt a point where it becomes old and pathetic? your only finding a problem with this as he said android and your pro android, if there were comments on android articles saying something like '' id buy a s4 if it was on wp8'' over and over you would be one of them to reply but you would slate wp8 in your reply i havent slated any os in mine anything else?

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