Auto-correct blunder sends cancer donations to the wrong place

Auto-correct blunder sends cancer donations to the wrong place
Earlier today, we showed you 10 funny mistakes made by an auto-correcting QWERTY keyboard. But not all auto-correcting mishaps are funny. Last week, a social media campaign called #nomakeupselfie was raising money for Cancer Research UK, and had a system all set up for donations to be made by having donors simply send a text.

To make the donation to fund cancer research, you had to send a text to a specific phone number with the message BEAT typed out. The idea, of course, was that your donation would help researches BEAT cancer. But the auto-correcting QWERTY on some of the devices used to make donations, had its own idea of who to donate the money to. Some changed the word BEAT to BEARS. Instead of making a donation to cancer research, the text was arranging for the adoption of a polar bear from the World Wildlife Fund. Donors received a return text that read, "Thank you for choosing an adorable polar bear. We will call you today to set up your adoption."

The World Wildlife Fund realized that they were receiving donations not meant for them. and made sure that all of the money received by accident ended up with the proper charity.

source: via NYPost



1. Sauce unregistered

Sooo...two foundations/companies own/use the SAME number to fund their promotions/fundraisers? Something seems off here.. If you mess up the actual text message body, nothing should happen. The number though is a different story (1-800-xxx-BEAT / 1-800-xxx-BEAR, for example), but that isn't the case here..... I'm lost.. or it's just another slow news day where they take those fake FB stories as article pieces again I see..

3. sipha

Posts: 440; Member since: May 12, 2012

Its like you can read my mind, exactly!!

6. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

I thinks the phone number is that of a fundraising company, not the companies getting the funds raised.

2. XperiaFanZone

Posts: 2279; Member since: Sep 21, 2012

Good way to end my day!

4. winter_hat

Posts: 110; Member since: Feb 04, 2013

What is this nonsense. Besides the LACK of a problem because of the phone number likely being different (as pointed out by Sauce), none of my phones, of all manner of keyboards, changes 'beat' to 'bears'. I understand some keyboards learn your typing habits, but this sounds made up....

5. Boybawang

Posts: 205; Member since: Jun 02, 2013

I remember a forum about Pentile Displays where autocorrect changed Pentile to PENILE.

7. express77 unregistered


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