Asian OEM sees Apple's court victory leading to a 33% market share for Windows Phone

Asian OEM sees Apple's court victory leading to a 33% market share for Windows Phone
An anonymous executive for a Chinese OEM is telling those who will listen that thanks to the jury's verdict in the Apple v. Samsung patent trial, Windows Phone's market share will rise to 33% over the next few years. Currently, Microsoft's mobile OS has a single-digit slice of the global smartphone pie. Talking about his own firm, the unnamed senior executive said that in the aftermath of the verdict, his company will focus on building its own UI based on Android.

For other smaller companies, the executive expects to see them diversify into production of Windows Phone handsets. He also expects to see Apple take more Android manufacturers to court. Seo Won-Seok, a Seoul-based analyst at Korea Investment and Securities, says that Android manufacturers like  HTC, Motorola and Sony will face higher production costs and the possibility of being sued by Apple. According to Andrew Milroy, vice-president of Singapore consulting firm Frost and Sullivan, this will lead to a move away from Android and toward Windows Phone. IDC analyst Al Hilwa says that the verdict has leveled the playing field between Android and Windows Phone. This is why Microsoft's Bill Cox whooped it up in a tweet following the verdict.

Not everyone agrees that Windows Phone will benefit from the court verdict. Ron Laurie, an Investment Banker, says that safety from lawsuits is not a good reason for manufacturers to switch from Android. Laurie says that consumers have shown a preference for an iOS styled UI which is he why he isn't as sold as other analysts on the idea that manufacturers are ready to produce more Windows Phone models at the expense of Android flavored models.

Another option for manufacturers would be to use proprietary software. Samsung, for example, has its home-grown Bada OS. But the lack of apps and services for a narrowly focused OS would not make this a good choice. In the meantime, there still is the appeal process which could end up making all of this talk of OS diversification moot.

source: LiveMint via WMPoweruser



2. andrew1953

Posts: 176; Member since: Nov 13, 2011

get a BB10-much more devoured os than the rest.

21. baldilocks

Posts: 1540; Member since: Dec 14, 2008

devoured? huh??

3. wendygarett unregistered

Lol I don't think the court decision will hurt android as whole, even though I agree windows phone will increase....

4. Jay_F

Posts: 236; Member since: Nov 29, 2011

33%!! That's just ridiculous. The ruling has will not have any noticeable effect on Android, and it will have barely any effect for Samsung. Windows will sure gain some market share, but to say 33% is just completely off the wall. But good luck to them, though. I know I'm going to be checking out the new WP8 phones when they surface.

9. wendygarett unregistered

Windows phone market share rise from 1.6 to 3.4 Which is more than 100% increase in one year So if 33% is true it only like 4% of the market shares only...

14. Jay_F

Posts: 236; Member since: Nov 29, 2011

It says market share will rise to 33%, not rise 33%. Very big difference.

18. wendygarett unregistered

Oops my apologies :) Well then FAIL ANALYST!!

22. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

To use a phrase recently coined - the unnamed source must be smoking crack. WP is not going to have a 30% market share anytime soon. One setback and some observers are calling the match for Apple. If Sammy loses the appeal and Google/Motorola lose their ITC case and Google is denied its Notification function patent application, then maybe Android will start to lose market share. The smart Apple fans aren't breaking out the champaign just yet. Neither should the WP fans.

24. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree. The GS3 , the latest Samsung high end phone wasnt really affected by the case. Android is alot more the the Galaxy S line. Whoever came up with this acts like Samsung is gonna just up and stop making phones. They can still use Touchwiz, just change the things that they got sued for. Then there's stock Android... Whoever came up with this is thinking with a very narrow mind, with blinders on. Why are ppl still thinking the case affects Android as a whole. It doesnt. The case was about Samsung, their UI and their hardware, not stock Android.

26. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Sorry people, but have you read the article? It says, "over the next few years". It could be 5 to 10 years from now. No certain time. 33% is not impossible. Trust me. This is technology were talking about. Transition is fast. Today, we may see some success in samsung. Today we may see apple enjoy its suing prowess. But we can never be certain what will rise or fall OVER THE NEXT FEW YEARS. Motorola was once the king before nokia. Then nokia grab the crown. Now, sammy has the crown. Symbian and Windows Mobile used to enjoy the pie. Then here comes iOS which ate most of the pie. Now, android is enjoying the pie of market shares. We can never say never on every possibilities. 33% over the next few years is not impossible. WP has a lot of potential. Coming from an OS that's so popular in PCs, nothing is impossible. I know, android will continue to dominate the market. But we can never say that apple will never lose some shares. It's OS is stuck in the past, that it's starting to lose some followers. Be optimistic.

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

I do agree with this. At one time Win Mo and BB were at the top. I thought I would never see the day when BB was scraping the bottom in market share. Enter the iPhone.....then a few years later....enter Android.

5. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Android is here to stay. Apple may continue these street side sniping for sometime but it will only help Android. So what if Samsung Copied .... not many care ...

6. Jay_F

Posts: 236; Member since: Nov 29, 2011

I think Apple minded that Samsung copied, and that's what mattered.

8. rusticguy

Posts: 2828; Member since: Aug 11, 2012

But Android devices prices aren't crashing despite this.

15. Jay_F

Posts: 236; Member since: Nov 29, 2011

Samsung paying a fine for copying Apple has nothing to do with Android OEM prices.

12. Aeires unregistered

I don't think they did. Apple didn't file suits until Samsung had a huge lead. If they really cared about copying, they'd have filed when the first Galaxy was released. It wasn't the copying that ticked them off, it was getting blown out of the water in sales which led to a huge drop in potential market share. People that bought Galaxy phones didn't buy them because they wanted an iPhone, they bought them because they wanted a great Android phone.

7. Lucas777

Posts: 2137; Member since: Jan 06, 2011

well for samsung a billion isnt a deal breaker, but for a drowning company like htc or for any startup, a legal attack from apple will not bode well and I sure hope microsoft gets some decent marketshare-- them and apple seem to be a lot more friendly than either one with google

11. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Yes weaker one's could switch to M$ but that doesn't guaranty increase in M$ market share. Samsung still is there to stay despite these minor hiccups. These are expected in business.

17. Lucas777

Posts: 2137; Member since: Jan 06, 2011

hence i said it wouldnt effect samsung.. but what about a company like htc who pays licensing fees of 15$ to microsoft anyways when they make an android phone

23. Glim12808

Posts: 394; Member since: Oct 26, 2011

If Apple decides to collect licensing fees, maybe Android OEMs might also have to add that to the total cost of producing Android devices.

10. sp3llv3xit

Posts: 25; Member since: Sep 15, 2011

The simplest solution to this problem? Kill Apple.

35. applesauce

Posts: 165; Member since: Aug 26, 2012

Not to inspire anyone, nor condone the idea, activity, or terrorism itself, but it surprises me that there hasn't been a terrorist attack on apple's HQ. Again, I do not support nor condone the idea, but if terrorists really wanted to make an impression beyond terror and death against us "capitalist infidels" attacking (literally) the most profitable company in the world would make more sense. Again, I cannot stress this enough, I do not condone, support, nor wish to cause anyone to think in that manner. That said I wouldn't want it to happen because then apple would be seen as a victim and people would have sympathy for them. Again: terrorism and violence is bad. Don't do it, don't support it. this is just speculation

13. som

Posts: 768; Member since: Nov 10, 2009

Apple will destroy every phone makers.

20. wendygarett unregistered

For the last time court decision will not affect Android as whole Don't be so dramatic :)

31. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Apple slides to 7th Position In China. Of the 69.1 million smartphones shipped in China during first half of 2012 Apple managed only 5.2 million. It's these falls that is causing bellyache in Apple quarters and they are going about suing and banning products. This high profile case has only benefited Samsung. Apple only loses more than it gains if these things continue for long.

19. Glim12808

Posts: 394; Member since: Oct 26, 2011

I love Windows Phone! I'm a huge fan but I personally believe the verdict between the Apple-Samsung tussle will have a marginal effect on the growth of WP. WP will have to stand in its own merit to grow market share. And all indications are pointing to WP8 as an OS that can stand shoulder to shoulder, head to head with iOS and Android. Even without the verdict, the OS would have slowly grown market share because with WP8, the platform is finally developing to maturity. But I also believe, OEMs will take more interest in producing WP8 devices. But that in itself will not mean more market share, nor even necessarily result in more market share.

32. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i think with the way the verdict went you are correct had samsung been forced to pay licensing fees, i feel companies would shift to microsoft

29. mercorp

Posts: 1045; Member since: Jan 28, 2012


30. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

That is why I'm hoping Meego takes off. Cos if Android falls (which probably won't happen, but who knows). 1) I'm not going to buy Apple products, and I'm certainly not going to support another tech bully giant. 2) Windows Phone 8 is hideous (WP7 was ok, WP8 was just a cluster-fest), has about the same functionality of iOS or even less. And from listening to how many phone will get updated to WP8 (hear, none of them), Microsoft looks like it's going to treat WP like Windows for PC, only minor updates, but probably not big ones.

34. wendygarett unregistered


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