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Apple's iAds debut; what one looks like

By Alan Friedman

Published: Jul 01, 2010, 3:53 PM

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Apple has launched it's iAds today and if you own an iPhone, iPod Touch or iPad, be prepared to start seeing them. Unlike regular television ads, iAds is an interactive experience that draws you in and allows you to decide which parts of the ad you want to interact with. The spots do not send you to another web site as they are embedded within the application that you are using. According to Apple, companies like Walt Disney, Nissan, Citigroup, Unilever, AT&T, Chanel, General Electric, Liberty Mutual Insurance, State Farm Mutual Automobile Insurance, Geico, Campbell Soup, Sears Holdings, J.C. Penney, Target, Best Buy, DirecTV, and Turner Broadcasting System have promised to spend a total of $60 million in iAds spending through the end of the year. Imagine, ads that are fun to watch!

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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