that the higher end, if you will, of the smartphone market is at its peak. I don’t believe that but we will see and we will report our result as we go along." Apple's iPhone sales of 22 million are certainly impressive for a flagship phone about to be replaced soon, and lend credence to Tim Cook's views about the current market situation.Apparently he doesn't think “
Still, that doesn't stop the company from planning about the upcoming midrange market share war, judging from the eventual launch of a budget iPhone model that is expected in the fall. This way Apple will have covered all but the most entry level of price points, and the eventual saturation and flagship fatigue will be offset by a burgeoning midrange market that is growing in leaps and bounds.