Apple's CEO Tim Cook doesn't see the high-end smartphone market as saturated yet
posted by Daniel P. / Jul 24, 2013, 6:40 AM
Apparently he doesn't think “that the higher end, if you will, of the smartphone market is at its peak. I don’t believe that but we will see and we will report our result as we go along." Apple's iPhone sales of 22 million are certainly impressive for a flagship phone about to be replaced soon, and lend credence to Tim Cook's views about the current market situation.
budget iPhone model that is expected in the fall. This way Apple will have covered all but the most entry level of price points, and the eventual saturation and flagship fatigue will be offset by a burgeoning midrange market that is growing in leaps and bounds.Still, that doesn't stop the company from planning about the upcoming midrange market share war, judging from the eventual launch of a
Posts: 813; Member since: Jun 10, 2013
He's right, there's still plenty of room and growth to occur. What might be different though are customer expectations. As we demand more from our phones, and with economies being what they are, high pricing will have to change so more people can afford better phones.
posted on Jul 24, 2013, 7:25 AM 1
Posts: 922; Member since: Oct 18, 2011
It all depends on what the carriers are going to do, especially in the US. In the US, as long as we can get a subsidized Top of the line phone for $200 on contract, most people will gobble up the latest and greatest. With carriers moving away from subsidies, all of a sudden these premium phones will cost $600 and be out of reach for the vast majority of the users out there. What will then happen is people will instead buy the mid range phones, which will hopefully cost somewhere in the $300 range. There is going to be a huge shift in the next several years. The low to mid range phone segment is going to EXPLODE. People won't be able to afford the premium phones anyway more.. so they will look to the budget models.
posted on Jul 24, 2013, 10:19 AM 0
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