Cheaper than Netflix? All expected shows and series of Apple's new streaming service

Cheaper than Netflix? All expected shows and series of Apple's new streaming service
The cord-cutting trend, and the runaway success that Netflix, Amazon, HBO, Hulu and other streamers that produce original content have become, aren't going unnoticed at Apple. Last summer, rumor had it that Apple is circling the wagons to try and launch no less than ten new shows and other original content in the next year or so, and the plan for its own streaming offer seems to be on track. 

Tucked in a report on Apple's upcoming original video content service is a citation from a "TV executive who has talked to Apple," claiming that the team from Cupertino will launch its shows as a standalone subscription that may undercut Netflix prices. The standard subscription at Netflix now costs $11 a month in the US, so Apple may price its video entertainment at $9.99, just like it does with Apple Music. Alternatively, the publication says, there might be some sort of a grand bargain on a package that includes video, music, as well as extras like AppleCare.

With an installed base of more than a billion potential viewers who are used to paying for media through iTunes, Apple could immediately become the next big thing on the trendy "what to watch" block. Unlike Netflix, however, whose stratospheric rise is fueled by copious amounts of debt, Apple will apparently take a more measured approach, earmarking "just" a billion for testing the original content streaming waters. That's not to say that the team from Cupertino is not ambitious, though - Eddy Cue is on record saying that they want to acquire or produce shows on the level of Game of Thrones, and, knowing Apple's money, they could very well do so. For comparison, HBO spends two billion on original programming, and Apple could easily double or triple the amount invested if the shoe fits. 

Netflix is way ahead with $7 billion earmarked for spending on own shows and content this year, though there is a lot of fluff in it, while Apple usually takes a more targeted approach when it comes to quality, regardless of what one might think about shows like Planet of the Apps. On the other hand, subscribing to Netflix or HBO Go via the App Store nets Apple 15% each time, so it has to be careful not to antagonize those streamers too much, now that its revenue from various digital services is skyrocketing, compared to hardware sales. 

Apple has already poached plenty of entertainment industry names, too, so it finally seems bent on building a proper media empire. Here are all the shows that it is rumored to be working on for the launch of its new streaming service:

Oprah Winfrey


Oprah has reportedly entered a "multi-year content partnership" with Apple to produce, well, original content of unknown format. That's a big score, considering that Oprah, who does side jobs that don't break her contract with Discovery Communications, has managed to make a hit of everything she touches, including the Oscar-winning "Selma," where her company is a producer.

Steven Spielberg "Amazing Stories" reboot


Given the success of the retro-feeling "Stranger Things," Apple reported reboot of Steven Spielberg's "Amazing Stories" hit from the 80s might turn out to be a gold mine, especially with M. Night Shyamalan as a producer. At $5 million a pop, it better work.

"Central Park" animated comedy


Like Bob's Burgers? Well, its creator is said to be working with Apple on an exclusive "Central Park" comedy series. Loren Bouchard has reportedly been ordered a two-season series, co-written with Josh Gad and Nora Smith. The premise is that a family who live in Central Park, go on a mission of saving the planet via saving the park, and it's all allegedly a "musical comedy." Well, we'd love to see that one.

"Little America" series


Dubbed "an anthology for immigrants," a new show is being developed for Apple by Emily V. Gordon and Kumail Nanjiani, co-created with the Master of None's Alan Yang. These will be half-hour episodes based on true stories about "the funny, romantic, heartfelt, inspiring and unexpected lives of immigrants in America, at a time when their stories are more relevant than ever."

La La Land producer series


Damien Chazelle, of La La Land fame, is going to be making, well, something, for Apple, and the straight-to-series order is reportedly going to be both scripted and directed by him. Another musical? Well, we'd wager to guess no, as Damien already has a Parisian nightclub musical series dubbed The Eddy for Netflix, so he might go into a different direction for Apple.

Reese Witherspoon - from morning show dramas to comedy series


Apple's comedy and drama orders reportedly continue with multiple shows brought on by Reese Witherspoon. One is a morning news TV series drama (or, maybe, we should stop calling them TV shows) with Jennifer Anniston, and scripted by the House of Cards' Jay Carson. Another Reese Witherspoon mention is as a producer, this time for a "You Think It, I’ll Say It" scripted comedy by Apple, starring Kristen Wiig, of which there are reportedly 10 episodes already ordered.

"Are You Sleeping?" with Octavia Spencer and Aaron Paul


Aaron Paul, of Breaking Bad fame, will be playing a convicted murderer in an Octavia Spencer drama called "Are You Sleeping?" No, with this lineup, Apple doesn't seem to be sleeping at all.


As you can see, Apple already has the promised ten new series and project in development or ordered for its future original video content streaming service, and there are quite a lot of potential hits there. Mum's the word on pricing yet, but if it undercuts Netflix, and/or bundles it with its media streamers like Music, in addition to other Apple services, the chances for success are huge, given the cash pile and the 1+ billion potential subscribers. Apple Stream and chill?

source: Apple & Recode, image credit: Oprah.com

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31 Comments

1. gigicoaste

Posts: 428; Member since: Feb 21, 2016

lets see first if they can hit at least 50% of Netflix original content at the same quality. They will offer Oprah and Reese.. no wonder is cheaper.. IMO.

14. piyath

Posts: 2443; Member since: Mar 23, 2012

I'm sure they will because Apple is all about quality.

19. ColinW

Posts: 411; Member since: Jun 04, 2014

Yes the lack of it.

23. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

According to Apple.

31. theviolinist

Posts: 209; Member since: Feb 03, 2018

see dude, you're everywhere, on every single article. if this isnt called not having a life i dont know what it is.

2. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

This is a horrible selection, imo.

15. piyath

Posts: 2443; Member since: Mar 23, 2012

You can't know for sure yet, can you?

21. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I'm judging based on the knowledge i have available to me right now, just like everyone else. You don't have a problem with people doing that when they have a positive view on Apple things, but you're definitely here to question my opinion when i say something negative. It's classic you.

28. whatev

Posts: 2023; Member since: Oct 28, 2015

I wonder when you have said something positive about apple and negative about Samsung...wait, never!

29. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I think Samsung dropped the ball on the Exynos 9810, as they shouldn't have focused on insane benchmark scores, but on the actual efficiency of the SoC and by extension the daily experience of using it. They went for the move that got them the most PR, instead of going for the move that would have resulted in the best SoC. It's still a good SoC, but it could have been better, if their priorities were different. Something positive about Apple? I like the fact that the iPhone X doesn't have a chin, but i still dislike the notch. If they got rid of the notch, then it would be a design i greatly appreciate. If they did that, then it would look like the Vivo Apex, which is an awesome design. Happy? I've said this before, but clearly you missed it or choose to forget.

30. whatev

Posts: 2023; Member since: Oct 28, 2015

Lmao, you are saying “good things” about Apple reluctantly, you don’t need to be fake, we know you hate Apple irrationally and love Samsung unconditionally no matter Samsung rapes your user experience and wallet but then Apple users are the sheep *smh

32. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I'm saying good things about it, but also being balanced in my approach. I mentioned what kind of designs i like. The iPhone X has elements of that design, but doesn't quite get there. The Galaxy S9 has elements of that design, but isn't quite there. The Vivo Apex is the closest thing to the perfect design for me. How am i being "reluctant", when i'm just being truthful? If you look at my other replies on this site, then you can see that my opinions are consistent. "we know you hate Apple irrationally and love Samsung unconditionally" I don't, as i literally just said something bad about Samsung, so clearly i don't love them uncondititonally. If anyone here is a fanboy, then it's you, the guy who has a picture of an Apple eating an Android. That picture is as biased as i gets. Furthermore, i said something negative about Samsung, yet you never say anything negative about Apple at all. You attack people who dare say anything negative about Apple, like you're doing to me right now. "Samsung rapes your user experience and wallet but then Apple users are the sheep" I love the Samsung user experience, so what on earth are you on about? The Samsung user experience is exactly what i wanted, as they have more hardware and software features than anyone else. I have both wired and wireless connectivity for headphones (bluetooth 5.0). Lastly, the Galaxy S9 that i have is significantly cheaper than the iPhone X, so how am i the one getting my wallet "raped"? Isheeps are the ones paying much more, so clearly Apple is "raping" them much more than Samsung has ever done to me. You're freaking deluded. PS: Say something negative about Apple, and something positive about Samsung. Let's have you do the same as i did.

3. RebelwithoutaClue

Posts: 5465; Member since: Apr 05, 2013

"on the level of Game of Thrones" But without nudity, violence, incest, etc because they all go against Apple's prudish guidelines.

4. japkoslav

Posts: 1206; Member since: Feb 19, 2017

Well, to be honest, the last season of Game of Thrones was pretty trash. Story-wise it didn't make a hell of a lot of sense. Filler season if you will.

9. RebelwithoutaClue

Posts: 5465; Member since: Apr 05, 2013

It had its moments, but it was certainly not the best season.

13. japkoslav

Posts: 1206; Member since: Feb 19, 2017

It had its moments, but moments are not good enough for 415 minutes long series. It was the worst season of GOT by a mile. Well, the script was the worst part. CGI did improve.

25. Podrick

Posts: 1280; Member since: Aug 19, 2015

I agree. I did enjoy it but it was rushed and poorly scripted. No matter what people said, I liked season 5 and 6. Season 7 was a mess.

8. AbhiD

Posts: 499; Member since: Apr 06, 2012

If nudity, incest and violence defined the so called "greatness" of Game of Thrones, i need not say more.

10. RebelwithoutaClue

Posts: 5465; Member since: Apr 05, 2013

The show doesn't depend on those ingredients, but they are part of the story. Without them, it would be a lesser show.

17. ShadowHammer

Posts: 188; Member since: Mar 13, 2015

Interesting, in the episodes I've watched, the nudity, profanity, and violence in no way helped the story along, but appeared to be placed purely for shock value/entertainment. I'd bet the show wouldn't be nearly as popular if it was tamer, but each to their own I suppose.

18. RebelwithoutaClue

Posts: 5465; Member since: Apr 05, 2013

They were part of the books. But I do have to disagree with you. The walk of shame would have been less of an impact if she wasn't nude. The violence against for instance Sansa by Tyrion Lannister or Ramsay Bolton is part of her trial and changing into a less naive woman. Of course, it adds to the shock value and it would make the show less popular. But they don't stand on their own.

27. Podrick

Posts: 1280; Member since: Aug 19, 2015

Good points. I'm not sure why having lots of nudity and violence is considered bad. Nudity and violence never harmed the plot or the story. As long as it doesn't harm the story, its perfectly fine.

24. japkoslav

Posts: 1206; Member since: Feb 19, 2017

In most of the episodes I watched (I watched all of them so far) nudity, profanity and violence did help the story. Why? Because it helps to create atmosphere. Wicher, same as GOT, are considered as mature fantasy genre. Still painting floor with brain of that guy ... can't remember the name (the end of season 3 I guess), was pretty graphic even for me. Kudos to guys that made those prostetics.

6. someguy2261

Posts: 210; Member since: Feb 12, 2016

Last they all trash I think and I didn't even watch a single episode .

11. cmdacos

Posts: 3651; Member since: Nov 01, 2016

The most bland, generic family friendly content. Can't see this gaining traction with the masses.

12. japkoslav

Posts: 1206; Member since: Feb 19, 2017

Oh, you are so naive. People watch bland even stupid content all the time.

22. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Sure, but you can get that on other streaming services too. The difference is that those streaming services also offer good shows and movies, instead of purely having this bland selection, at least judging from what we know right now.

26. Aircrackng

Posts: 56; Member since: Jan 09, 2015

I'm my opinion the current line up looks like a snooze fest... Little America/Politically charged, Central Park/Another Bob's Burgers, Oprah show/Not my cup of tea, Reese Witherspoon/Morning Show Drama? Soap Opera?? No thanks.

* Some comments have been hidden, because they don't meet the discussions rules.

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