What we think of Apple's "Planet of the Apps" so far


After Apple’s long-expected TV show debut is now a fact and the first episode of ‘Planet of the Apps’ is already available to watch (for free!), we have decided to take the time and give you our own piece of mind on it. The episode certainly provokes interest, as it offers a unique for most people perspective on how the app ecosystem functions; but does have a few weak points, in terms of general flow and sequence of events – it doesn’t feel ‘Apple-smooth’ just yet.

The idea behind the format is quite original and executed in an understandable and digestible form, even for people who have no tech background whatsoever. Pre-selected app developers get to present their app concepts in front of a panel of four judges, which is constituted of musician will.i.am, actresses Gwyneth Paltrow and Jessica Alba, and entrepreneur Gary Vaynerchuk. Each participant gets 60 seconds to pitch their app idea to the judges and then pick one of them as their advisor for the development of the business, should that judge have okayed the idea in the first place. The show then follows the process the advisor and the developer(s) go through while building the app into a solid business.

So far, so good. The varied profile of the judges makes for an interesting and diverse discussion after they’ve heard an idea, which gives viewers relatable and understandable insight into the industry. The ladies, of course, play the ‘sweethearts’ in the panel, whereas Gary and will.i.am play the ‘poker face’, hard line, bad cops. The show runs only on a skeleton of a script and this becomes clear, as we trace the general flow of events in the first episode. The flow and smoothness you would expect from such a production is a bit distorted here, and might leave you with the impression that some takes were shot literally ‘on the go’.

We can see why Apple has taken such a course of action, though – the unscripted timeline and the short random behind the scenes moments make the viewer feel as part of the whole thing. There isn’t anything too glamorous about the setting or the behavior of anyone involved, which makes the whole narrative a lot more natural, compared to some other TV shows. The picture is clean from graphical clutter or extra effects, and benefits from many dynamic shots that mix well with the still frames.

The wildly different apps that were presented in the first episode, ranging from a Tinder alternative to quite unique AR concepts, make us believe that we are in for quite a treat in the next 9 episodes of the show. A reality show that gives customers an insight of this industry and weekly shots of Jessica Alba’s smile is undoubtedly unique and original, and we can’t see why it shouldn’t become popular with iTunes subscribers.

‘Planet of the Apps’, being Apple’s debut TV show, may not necessarily appeal to all tastes. The first episode of the show, however, suggests that Cupertino is serious with its TV content push, even though it may be lacking a bit of flow. It does have potential to turn into a favored show by many Apple fans and tech enthusiasts alike, but we shall wait and hear what people think of it a few Tuesdays from now.

You can watch the full episode on iTunes, Apple Music and at PlanetoftheApps.com

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15 Comments

1. lyndon420

Posts: 6822; Member since: Jul 11, 2012

For a company like apple, who is always looking for ways to sue others over similar sounding products & services, they're treading close to an iconic movie franchise...but I get it... it's ok if apple does it right?!?

2. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Yes apple is god to a lot of iSheep, for me apple is an ignorant, copying, no innovating company!!

9. apple-rulz

Posts: 2182; Member since: Dec 27, 2016

Samsung innovation; Samsung Pay-nope, created by LoopPay Infinity Display-nope, created by the flat panel display division of Toppan, and licensed to Samsung. 10nm, 7nm, 4nm chips-nope, Samsung donates to Sematech and in turn the member universities develop the processes. Bixby-nope, Viv Labs. So yeahhhhhhhh, I don't think an idiot like you that lives in a glass house should throw stones.

10. DnB925Art

Posts: 1168; Member since: May 23, 2013

You do know that Samsung = Android? Sure they make phones that have Android on them, but then so does HTC, Sony, LG, Google, One Plus, etc. Plus Infinity Display is not software nor are the chips. We are talking about apps here. Your Apple love has blinded you sheep.

12. sgodsell

Posts: 7430; Member since: Mar 16, 2013

Your the idiot if you think Samsung has all the apps, or is the sole Android OEM. The truth is Google's play has almost 3 million apps. Apple has a lot of catching up to do. The same is true for other types of apps, like tools and utilities as well as VR/AR apps. The play store wins hands down.

3. sgodsell

Posts: 7430; Member since: Mar 16, 2013

If anything the real planet of the apps should be Android. Especially since it has physically more apps. Not to mention more tools and utilities, as well as more AR and VR apps. These are facts. Even Windows has more programs.

6. Settings

Posts: 2943; Member since: Jul 02, 2014

I'm an Android user since and games from App Store has high quality than its Android counterpart.

7. Settings

Posts: 2943; Member since: Jul 02, 2014

Is the comment section broken? Why is my comment above #1?

15. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

it's been quite messy for sometime i think...

4. RebelwithoutaClue unregistered

Apart from being a s**tty concept (it has been criticised by a lot of Apple loving sites), why would they choose celebs who have no clue what is hot or not in the tech world.

11. lyndon420

Posts: 6822; Member since: Jul 11, 2012

Gonna go out on a limb here and say it's all about status...no room for tech when you're struggling to be accepted by your peers.

5. ahmuzencab

Posts: 192; Member since: May 12, 2017

inb4 all the armchair critics start speaking like they know better and could run a successful tv show viewed by millions.

8. tedkord

Posts: 17408; Member since: Jun 17, 2009

So you have to be a successful TV executive to know if a show is good or bad?

13. ahmuzencab

Posts: 192; Member since: May 12, 2017

Don't believe I said that. Please revisit comment. Have nice day @comment#8

14. RebelwithoutaClue unregistered

The people criticising the show (commenters on here, various websites) don't claim they know better. They just claim it's a bad show. Which it is.

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