Apple topped Samsung in plan-based smartphone sales at Best Buy last quarter

Apple topped Samsung in plan-based smartphone sales at Best Buy last quarter
The top three smartphones sold with a plan at Best Buy during the second quarter, were all Space Gray colored versions of the Apple iPhone 6. According to JeeQ Data, the 16GB and 64GB models from Verizon made 88 and 81 appearances on the Top Ten best selling list. Right behind them was the 64GB AT&T Space Gray iPhone 6. The first non iPhone 6 on the list, with 69 mentions in the Top Ten, was the Black Sapphire 32GB Samsung Galaxy S6 for Verizon.

During the second quarter, Apple beat Samsung for market share among smartphones sold (with plans) at the big box retailer. Apple garnered 54% of such sales while Samsung took 45%. That left crumbs for LG (1%) and HTC (<1%). Apple outsold Samsung in April and June while Sammy did manage to beat out its rival in May. But Apple seemed to fight off the launch of the Samsung Galaxy S6 and Samsung Galaxy 6 edge, which took place in April.

Verizon accounted for 55% of the plan-based smartphones sold by Best Buy during the three month period. Perhaps surprisingly, Sprint finished second with 25% which topped the 20% snagged by AT&T. Verizon went from strength to strength in the quarter, and closed out the period with a strong month of June.

Space Gray was the most popular color and 16GB phones led the way with a 47% share. One-third of the phones purchased with a plan at Best Buy last quarter, came with 32GB of native memory. Only 20% had 64GB of storage. At Best Buy, it would appear that a lower price was more important than additional storage. Of the three phones that dominated the Top Ten charts, the iPhone 6 and Galaxy S6/Galaxy S6 edge do not offer a microSD slot. There is such a feature on the Samsung Galaxy S5.


Thanks, Kevin!

source: JeeQ Data

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13 Comments

1. MajulahSingapura unregistered

Overpriced apple makes no choice but to choose dirty planned from att and vzw

11. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

You do know that iPhone is carried by every major carrier in the US including handful of MVNO's? I'll chalk this up to you not being from North America and if you are, I would recommend a you do a little more research.

15. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

BOOM goes the dynamite. +1

2. fyahking

Posts: 1146; Member since: Jan 28, 2015

Lol@16gb for $700 iPhone. These rich iPhone lovers can't afford the 64gb version? Lol

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Most are just every day Joes like you and me. I think Apple iPhone could retain its phone value better than Samsung. Plus iPhone offer less bloatware more steam line experience compare to Samsung. I think the Masses has got the message and therefore prefer to buy Apple iPhone over Samsung. Samsung has miss the boat when general public form a perception its very hard for them to change.

13. Finalflash

Posts: 4062; Member since: Jul 23, 2013

It's largely due to Apple's support and in store support which no one in the US can compare to. That is why the US will largely remain an Apple stronghold no matter what the competition releases because of their presence alone.

4. Well-Manicured-Man

Posts: 663; Member since: Jun 16, 2015

It seems like the software makes the difference now since there is no doubt that the S6 has the better hardware at this point of time. I see a realistic chance that Apple could destroy the Android flagship market. In a way Apple even helps Samsung to squeeze out the competition because Samsung is the only Android company making reasonable profits.

5. ideal_josh

Posts: 34; Member since: Nov 26, 2012

lol.... this is from BestBuy, a retailer in USA, Apples Home turf. and we have a 54:45 win for apple. Considering Samsung makes so many other phones which wont top the list.... Enjoy the article from your own perspective

6. Well-Manicured-Man

Posts: 663; Member since: Jun 16, 2015

But how old is the iPhone 6 and how old is the Galaxy S6? The iPhone 6 is incredibly popular for a phone that is going to get replaced in 8 weeks.

12. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

Apple owns the premium segment in many countries. Samsung's cheaper models make up the majority of its portfolio, which is one of the reasons it sells so many phones worldwide. Their redesigned S6 was merely a slight breeze in comparison to the iPhone 6. It isn't a matter of which phone is better more than it is raw statistics proving that Samsung is having trouble competing against Apple in the high end market. This has been the case for quite a while.

8. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

I work at Costco and the thing we sell the most is iPhone followed by the S6 then S5. I rarely sell HTC or LG. Also, 95% of the customers at my Costco have verizon.

10. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

That number should be 85%

14. jmorris1974

Posts: 4; Member since: Jul 21, 2015

It concerns me that it seems Android manufacturers are incapable of fielding a successful flagship model. I currently own an iPhone 6 plus, but I am considering making the jump back to Android once I see what Motorola, Samsung, and Google have to offer throughout the rest of the year. The one thing holding me back is the finger print reader. I know Samsung has one, but I'm not the biggest fan touchwiz. With Android M including an API for finger print readers, I am hopefull that I will be able to come back. The thing is, most Android manufacturers seem to be preoccupied with the race to the bottom so they can get that "next billion" as Google likes to put it. That's all and well, but I would hate for Apple to be the only one making a premium device. No Android manufacturer, including Samsung, can sustaine their companies if all they do is pursue people with $100 handsets.

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