Apple to double sales of AirPods in 2018 says top analyst

Apple to double sales of AirPods in 2018 says top analyst
Apple has a winner with its wireless Bluetooth earbuds, the Apple AirPods. In fact, according to Adobe, the product was a huge seller last week on Cyber Monday. Today, KGI Securities analyst Ming-Chi Kuo, the man considered to be the best of all Apple analysts on or off Wall Street, said that he forecasts that the company will sell at least 28 million AirPods next year. That would mean that Apple will, at the least, double its sales of the accessory in 2018. While Apple won't release a specific sales total for the product, it is estimated that Apple will ring up 13 million to 14 million units this year.

Kuo sent out a research note to clients today, claiming that two positive things have happened to Apple as far as the AirPods go. One, Apple has improved production of the product, and two, demand has continued to pick up. Delivery times have dropped to a range of 1 to 3 days which the analyst says is partly due to an improved assembly process and increased manufacturing capacity from the assembler.

Back in May, we told you that the Apple AirPods enjoyed a 98% satisfaction rate from wearers of the device. That even topped the 92% satisfaction rate scored by the original Apple iPhone back in 2007. That figure set a record for a new Apple product. Breaking the numbers down even more, 82% were "very satisfied" with the AirPods, 16% were "satisfied," and the remaining 2% were neither satisfied or dissatisfied.

According to the same survey:

  • 93%-satisfied that the AirPods didn't fall out of their ears.
  • 95%- happy with the battery life and the comfortable fit.
  • 97% were satisfied with the case for the AirPods, which doubles as a charger.
  • 97% liked how they can use Bluetooth to pair the AirPods to an iPhone.
  • 98% were happy about how fast the AirPods charge up.

These number correspond with a device that is rapidly being purchased by consumers. And if Ming-Chi Kuo is right, as he often is, the AirPods are another big winner for Apple.

source: BGR



1. LanjaKodaka

Posts: 219; Member since: Sep 27, 2016

Drop that price to down to $90 and I'll buy two of them.

2. Jrod99

Posts: 781; Member since: Jan 15, 2016

Thinking about using 1 of my 60 dollar Best Buy gift card and grabbing some.

5. bucky

Posts: 3797; Member since: Sep 30, 2009

Honestly do it. It’s probably the best product Apple has come out with in years.

15. BuffaloSouce unregistered

Coming from an Apple user, IMO you’ll be better off using that gift card towards the Wireless Jaybird Freedom for $50

3. cnour

Posts: 2305; Member since: Sep 11, 2014

Haters expected a big failure for these AirPods!!!!!!

19. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Actually, Prediction & Reality are very different things.

4. gehrig

Posts: 423; Member since: Apr 17, 2014

And yet thee haters said they would fail, as with most Apple products.

7. ph00ny

Posts: 2074; Member since: May 26, 2011

But why? Who in their right mind is buying these?

10. zebraman

Posts: 66; Member since: Sep 11, 2013

These are the worst looking wireless headphones on the market. Only people who own Apple phones buy them

12. japkoslav

Posts: 1553; Member since: Feb 19, 2017

To be honest, who cares how it looks, what is important is how it sounds. They sound really subpar in its price category :( Great as a headset, subpar as headphones.

11. DronGupta

Posts: 42; Member since: Sep 09, 2015

I have airpods, apple watch and iphone x. Out of three products i like airpods the most. They are one of the best products apple has designed in years. They are really super quick to charge and have decent sound too. I love them.

16. BuffaloSouce unregistered

Decent sound? For the same price or cheaper you can get something with great sound

13. surethom

Posts: 1748; Member since: Mar 04, 2009

Airpods case needs a slight redesign so you can add a silicone cover to the buds to fit ears & still fit in the case. Don't believe the 93% don't fall out of ears.

17. medtxa

Posts: 1655; Member since: Jun 02, 2014

Are you sure it doesn't fall out of ears? any earbuds do, so in ears design is the way to go, sounds better too.

* Some comments have been hidden, because they don't meet the discussions rules.

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