Apple releases a new promotional video that shows another side of its devices
Apple is mostly thought of as a consumer products company. But the tech giant dropped a new promotional video today showing how the iPhone, iPad, Apple Watch and the Mac can all work together in a work environment. The video follows a team working inside a big company. Apparently, these four employees have come up with the idea of producing a revolutionary round pizza box. The problem is that they have only two days before a meeting with one of the firm's top executives.
Rushing to turn a sketch into a prototype, the team leans on their Apple devices. An iPad Pro and the Apple Pencil are used to point out on a photo, the wasted space found on a traditional square pizza box. Meanwhile, the team is setting alarms on their iPhones to help them get up early. Anyone running late can inform the others by saying "Hey Siri" to their Apple Watch, and asking the virtual personal assistant to send a message.
Gallons of coffee is consumed as the team continues to prep for their big meeting. Not that there aren't any setbacks. The young son of one of the team members takes an Apple Pencil and starts doodling on an iPad Pro displaying some of the important financial information that the team needs. Even Apple's AirDrop makes an appearance in the video. This is the feature that allows files to be transferred between Macs and iOS devices through Bluetooth and Wi-Fi.
Finally, the prototype arrives. The next morning is the day of the presentation and once again the team relies on the alarm on their iPhones to get them up. The Apple Watch worn by the team leader pops up with a notification that it is time for the meeting. And as the elevator doors shut on the squad, ready to go into corporate battle over a round pizza box, we see the tagline: "This is Apple at work."
After viewing the usual consumer based videos from Apple, this is an interesting 3-minute promotional video from the company about a segment of its business that we don't often hear about.